PRIMALSYour one-stop shop to live toxin-free! Everything you need to make your daily routine toxin non-toxic including plastic-free toothbrushes, fluoride-free toothpaste, filtered showerheads & more!We also offer a customer satisfaction guarantee, phone calling support 7 days a week 9 AM - 5 PM EST and 24/7 email customer support! If you ever have an issue with your order, not to worry - simply reach out to us and we will make it right, fast!
PRIMALS (primals.shop) has 266 customer reviews on Five Star Index, with an average rating of 4.5 out of 5.
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Ra
So rare to find a product where the owner truly cares about the person's experience. She's going to a long way with this and I can't wait to see what's coming next from PRIMALS.
Response from PRIMALSSep 8, 2026
Thank you, that genuinely means a lot. Caring about how people get on with the products is the whole reason this exists, so it's lovely to hear it comes through. Plenty more to come, and I'm glad to have you along for it
Hayley
The way they treat their customers is fantastic and they are so quick to respond, even though I was prepared for the standard 24-72 a real person got back with me within an hour. Shocking. It is refreshing to find a company that cares and still know that you are getting quality products. Thank you, Lauryn!
Response from PRIMALSSep 8, 2026
Thanks so much for this! Nobody should have to wait days for a reply, so I'd much rather get back to people quickly. Glad it was a nice surprise, and even happier the products are living up to it
Josh
After an order being put through incorrectly I reached out directly to the company. Lauryn got right back to me on a sunday morning and fixed my order promptly. She was very pleasant and helpful. So far a great company to deal with. I cant wait to get my stuff.
Response from PRIMALSSep 8, 2026
Sunday mornings are fair game around here! Glad we caught it before anything shipped, and thanks for reaching out rather than just leaving it. Hope everything lands soon and lives up to the wait
Victoria V.
I LOVE my Boar's hair bristles on my new electric toothbrush with 1 concern; it overheats, and am concerned about fire, leaving it plugged in. Should I only intermittently charge it??? Thankyou!
Response from PRIMALSAug 30, 2026
Thanks Victoria, glad to hear that! Email us at [email protected] and we'll take a look at the charging issue for you :)
Valued C.
Love the electric toothbrush! Teeth have never felt so clean!
Response from PRIMALSAug 30, 2026
LOVE to hear it, thank you!
Devlin T.
Best purchase of the year by far
Response from PRIMALSAug 30, 2026
W review, thanks Devlin 🙌
Susan
So happy to have a non-plastic alternative to brushing my teeth! It has several settings as well, whiten, gums, tongue! Very very happy with this product ❣️
Response from PRIMALSAug 30, 2026
Thanks Susan, enjoy putting all those modes to use!
Karen R.
I had already switched to a non-plastic electric toothbrush, but when I found out about the EMFs they exposed me to, I switched to Primals. I am so glad I did. I have been using their sonic toothbrush for about a week now and love it.
Response from PRIMALSAug 30, 2026
Thanks Karen! The EMF side is exactly why we built it the way we did and glad the switch was worth making
