Eric
Timely arrival and pleased with products
The products I ordered arrived on time, and so far, I have been very pleased with them.

Your one-stop shop to live toxin-free! Everything you need to make your daily routine toxin non-toxic including plastic-free toothbrushes, fluoride-free toothpaste, filtered showerheads & more!We also offer a customer satisfaction guarantee, phone calling support 7 days a week 9 AM - 5 PM EST and 24/7 email customer support! If you ever have an issue with your order, not to worry - simply reach out to us and we will make it right, fast!
PRIMALS (primals.shop) has 266 customer reviews on Five Star Index, with an average rating of 4.5 out of 5.
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Eric
The products I ordered arrived on time, and so far, I have been very pleased with them.
Charlie B.
Customer support was very responsive and helpful. They made things right for me when there was a mix up. Their products also have never disappointed me and are staples in my bathroom!
Response from PRIMALSOct 23, 2026
We’re so pleased our Customer Service team could resolve the mix-up and make things right for you! It means a lot to know that our products have become staples in your bathroom and continue to meet your expectations. Thank you for your continued trust and support of PRIMALS!
Keith K.
Luaryn was quick to respond to any questions I had. Great customer service. Product meets my families expectations.
Response from PRIMALSOct 20, 2026
We’re so glad Lauryn could answer your questions promptly and make your experience a positive one! It’s wonderful to hear that our products meet your family’s expectations. Thank you for choosing PRIMALS and for sharing your feedback!
Tawny L.
I am a huge fan of their electric toothbrush! Not only does it do an amazing job cleaning my teeth (which have never felt cleaner!) but I know that it’s made is materials I can trust and that are free from harmful chemicals and plastics. I also can’t rave enough about their body lotion, it’s my absolute favorite and I will be a lifetime customer. If you have any reservations about trying either product, I’m here to tell you they are worth it!!
Response from PRIMALSOct 20, 2026
Your enthusiasm means the world to us! We’re thrilled that you’re loving both the PRIMALS electric toothbrush and body lotion, and that our focus on thoughtfully selected materials gives you added confidence in your choices. Hearing that these products have become your favorites is the best compliment. Thank you for your incredible support and recommendation!
Rob
Very high quality toothbrushes and great customer service, highly recommend!
Response from PRIMALSOct 20, 2026
We’re delighted that you’re happy with the quality of our toothbrushes and your experience with our Customer Service team! Your recommendation means a lot to us. Thank you for choosing PRIMALS and for your support!
Devin S.
I have ordered the horsehair and the boar bristle toothbrushes for myself and my kids. They are fantastic. Exactly as described. Sheds a bit until the bamboo swells to keep the hairs in place with no glue! No glue products are impossible to find! The boar bristle is a nice stiff bristle, too stiff for my gums personally but they are amazing for cleaning! The horse hair is perfect for sensitive gums and kids! Super excited to try the electric horse hair toothbrushes when I get them. Customer service is excellent and their response is very timely. I look forward to watching this company grow and will continue to support them in the future!
Response from PRIMALSOct 20, 2026
Your thoughtful feedback means so much to us! We’re thrilled that you and your kids are enjoying the horse and boar bristle toothbrushes, and we appreciate you sharing your experience with the different bristle firmness levels. It’s wonderful to hear that our glue-free design and responsive Customer Service have stood out to you. Thank you for your continued support and for being part of the PRIMALS journey!
Ismael R.
I am using the shampoo and conditioner, and I love it, I used to scratch my head a lot, and now I am calm, and feel my hair very clean, also knowing that my Tooth brush is not plastic I feel relieved, I need to order more for my other rooms
Response from PRIMALSOct 20, 2026
We’re so happy to hear that you’re loving the shampoo and conditioner and enjoying the peace of mind that comes with our natural bristle toothbrush! Knowing that our products are making a positive difference in your routine means a lot to us. Thank you for choosing PRIMALS, and we look forward to helping you stock up for your other rooms!
Paul M.
Been using the new shower head and electric toothbrush for about a month, and I believe it's worth the switch. Shower head is very easy to install and you feel the difference of the water quality immediately. All my roommates told me how they're hair felt softer after their first shower. The toothbrush, along with the primal no fluoride toothpaste also has been great. No more brushing with plastic.
Response from PRIMALSOct 20, 2026
We’re thrilled that you’re enjoying both your PRIMALS filtered showerhead and electric toothbrush! It’s wonderful to hear that installation was easy and that you and your roommates have noticed a difference in your shower experience. We’re glad our natural oral care products are also working well for you. Thank you for making the switch and sharing your experience!