Eric
Timely arrival and pleased with products
The products I ordered arrived on time, and so far, I have been very pleased with them.

Your one-stop shop to live toxin-free! Everything you need to make your daily routine toxin non-toxic including plastic-free toothbrushes, fluoride-free toothpaste, filtered showerheads & more!We also offer a customer satisfaction guarantee, phone calling support 7 days a week 9 AM - 5 PM EST and 24/7 email customer support! If you ever have an issue with your order, not to worry - simply reach out to us and we will make it right, fast!
PRIMALS (primals.shop) has 266 customer reviews on Five Star Index, with an average rating of 4.5 out of 5.
Is this your business?
Correct your details and reply to customers in public. Both are free.
Claim this listing266 approved reviews, newest moderated first
Eric
The products I ordered arrived on time, and so far, I have been very pleased with them.
Gregory K.
Great for sensitive teeth and very happy that no longer being exposed to microplastics from other toothbrushes as research is starting to show that they maybe having negative health effects on various tissues and organs in our bodies.
Response from PRIMALSOct 23, 2026
We’re delighted to hear that our toothbrushes are working well for your sensitive teeth! Providing natural alternatives to conventional plastic bristles is an important part of our mission, and we’re glad you feel more confident in your oral care routine. Thank you for choosing PRIMALS and sharing your experience!
Charlie B.
Customer support was very responsive and helpful. They made things right for me when there was a mix up. Their products also have never disappointed me and are staples in my bathroom!
Response from PRIMALSOct 23, 2026
We’re so pleased our Customer Service team could resolve the mix-up and make things right for you! It means a lot to know that our products have become staples in your bathroom and continue to meet your expectations. Thank you for your continued trust and support of PRIMALS!
Sophie
I had to pay 18 euro extra when the package arrived while i also payed delivery costs, try to email them but did not recieve any reaction and still no package has arrived - very bad
Response from PRIMALSOct 23, 2026
We understand how frustrating it must be to pay additional fees and still be waiting for your package, especially after trying to contact us. As outlined in our Shipping Policy, international orders outside the US may be subject to import duties, taxes, or other fees imposed by local governments. These charges are the customer's responsibility, and shipments refused or returned due to unpaid customs fees are not eligible for a refund. Please send us an email so our Customer Service team can look into your missing package and address your concerns properly. Our team is available 24/7 and would appreciate the opportunity to assist you.
Keith K.
Luaryn was quick to respond to any questions I had. Great customer service. Product meets my families expectations.
Response from PRIMALSOct 20, 2026
We’re so glad Lauryn could answer your questions promptly and make your experience a positive one! It’s wonderful to hear that our products meet your family’s expectations. Thank you for choosing PRIMALS and for sharing your feedback!
Tawny L.
I am a huge fan of their electric toothbrush! Not only does it do an amazing job cleaning my teeth (which have never felt cleaner!) but I know that it’s made is materials I can trust and that are free from harmful chemicals and plastics. I also can’t rave enough about their body lotion, it’s my absolute favorite and I will be a lifetime customer. If you have any reservations about trying either product, I’m here to tell you they are worth it!!
Response from PRIMALSOct 20, 2026
Your enthusiasm means the world to us! We’re thrilled that you’re loving both the PRIMALS electric toothbrush and body lotion, and that our focus on thoughtfully selected materials gives you added confidence in your choices. Hearing that these products have become your favorites is the best compliment. Thank you for your incredible support and recommendation!
Chandra Z.
Update: updating my original review from 3 stars to 4. Received confirmation that my 16 head order was refunded so I really appreciate the response and that makes me feel a whole lot better about continuing to do business with Primals, especially as I really do like the brush. I’ll followup again regarding the disconnected ring ****original review below While I’m really enjoying the products, I somehow ended up with two subscriptions that I wasn’t aware I had signed up for. One of them was for four sets of four brush heads every month (16 heads total!). When I received my first order, I emailed customer service because the green ring at the top of the brush was detached, but I never received a response. I tried following up and still didn’t hear back. After noticing a charge that alerted me to the excessive 16-head monthly subscription, I cancelled it online. When I logged into my account, I also discovered a second subscription for additional brush heads every two months, which I cancelled as well. I then called customer service to try to stop the order from shipping, I had already been charged, but no one answered and I haven’t received a call back. I really do like the brush and heads, but the lack of customer service response and the difficulty dealing with these unexpected subscriptions have been very frustrating. It’s disappointing because I genuinely enjoy the products, but the subscription experience and lack of support have definitely affected my overall impression of the company.
Response from PRIMALSOct 20, 2026
We appreciate your feedback and are glad to hear you’re enjoying the toothbrush and brush heads. We understand how frustrating it must have been to discover unexpected subscriptions and have difficulty reaching our team. After reviewing your concerns, we’d like to clarify that we did not receive your previous message. Please reach out to us again by phone or email so our Customer Service team can look into the subscription charges, your order, and the issue with the detached green ring. We value the opportunity to address your concerns and provide further assistance.
Rob
Very high quality toothbrushes and great customer service, highly recommend!
Response from PRIMALSOct 20, 2026
We’re delighted that you’re happy with the quality of our toothbrushes and your experience with our Customer Service team! Your recommendation means a lot to us. Thank you for choosing PRIMALS and for your support!