PRIMALSYour one-stop shop to live toxin-free! Everything you need to make your daily routine toxin non-toxic including plastic-free toothbrushes, fluoride-free toothpaste, filtered showerheads & more!We also offer a customer satisfaction guarantee, phone calling support 7 days a week 9 AM - 5 PM EST and 24/7 email customer support! If you ever have an issue with your order, not to worry - simply reach out to us and we will make it right, fast!
PRIMALS (primals.shop) has 266 customer reviews on Five Star Index, with an average rating of 4.5 out of 5.
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Brian U.
Love the toothbrush and “cocoa glow” body lotion so far. Teeth “feel” cleaner and I appreciate all the clean ingredients in the lotion.
Response from PRIMALSAug 28, 2026
Thanks Brian! Cocoa Glow has quietly become one of our favourites too!
debbie C.
I’ve been making conscious choices to try to be more healthy. I was a dedicated electric toothbrush person and I switched to primal toothbrushes. I really liked the idea that I was no longer putting plastic in my mouth. When they came out with the electric toothbrush, I was thrilled but skeptical. I was totally flabbergasted because this toothbrush cleans my teeth better than my Electric that I had prior. Not only is it healthy it does a better job!
Response from PRIMALSAug 28, 2026
"Flabbergasted" might be our favourite word in a review yet. Thanks Debbie!
Georgia G.
I am so on board with Primals. I started with a shower filter, and have continued with toothbrushes, toothpaste, shampoo, and I have conditioner ordered. I love your products! I also now have an electric toothbrush, and my teeth have never felt cleaner. When you come out with a sink filter, I will buy that too. I try very hard to take care of my health, and I am so glad that I discovered Primals. I also love the very informative emails that I get from y'all occasionally.
Response from PRIMALSAug 28, 2026
Shower filter to full routine, we love to see it. Thanks Georgia!
Alexander A.
Very satisfied, thank you primals
Response from PRIMALSAug 28, 2026
Thanks Alexander, glad you're happy with it :)
Ondason
feeling like a cheetah in Serengeti
Response from PRIMALSAug 28, 2026
Hey! Cheetah-level clean is the goal! Thanks Ondason
Nick M.
Having an all natural bamboo toothbrush that isn’t breaking down and shedding microplastics in my mouth each time I brush is pretty excellent. The boar hair bristles are great at cleaning my teeth and I just generally feel better each time I brush. Additionally it’s nice to have a toothbrush that isn’t firing off alarming radiation right next to my brain. Overall excellent product in terms of quality and peace of mind provided
Response from PRIMALSAug 28, 2026
Thanks Nick!! Quality and peace of mind is exactly the combination we're after
Megan
Really enjoying my horse bristle tooth brush so far! Love that it’s Low EMF and not shedding microplastics. Teeth feel very clean afterwards and it is not as stiff as boar, which I had tried in the past and felt too stiff for my gums. 3 levels of vibration so you can customize your experience. Customer service is excellent as well. Extremely fast replies to questions. Thank you, Primals!
Response from PRIMALSAug 28, 2026
Appreciate this Megan, and good to hear the three settings are getting used.
Mark M.
I have the tooth brushes and they are fantastic they feel way better then the plastic ones and i feel they clean my teeth better, i have the underwear also and they are nice too
Response from PRIMALSAug 28, 2026
Two very different products, both winning!!
