PRIMALSYour one-stop shop to live toxin-free! Everything you need to make your daily routine toxin non-toxic including plastic-free toothbrushes, fluoride-free toothpaste, filtered showerheads & more!We also offer a customer satisfaction guarantee, phone calling support 7 days a week 9 AM - 5 PM EST and 24/7 email customer support! If you ever have an issue with your order, not to worry - simply reach out to us and we will make it right, fast!
PRIMALS (primals.shop) has 266 customer reviews on Five Star Index, with an average rating of 4.5 out of 5.
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Andy Q.
The brush heads are great. Not only is the boar hair a great natural product but it has stiffer bristles like toothbrushes once had! That is an extra plis.
Response from PRIMALSSep 8, 2026
Thanks so much. Boar has that firmness people remember from older brushes, and it's a nice bonus alongside the natural side of it
Bruce H.
I was a bit skeptical at first but was soon surprised at just how great it feels to have something else in my mouth besides plastic.
Response from PRIMALSSep 8, 2026
Turns out plastic wasn't the peak after all. Appreciate you taking the chance on it
Claudio B.
I cancelled an order that I was unaware would take a lot longer period than expected, the support team instantly offered a refund and did so promptly and professionally.
Response from PRIMALSSep 8, 2026
Thanks for this, and sorry the timeline wasn't what you expected. It happens now and then, and our team is around 24/7 to sort things quickly when it does. Glad we could get that handled for you
Dale H.
I was so happy to find your healthy lifestyle products online. The Primals toothbrush is a great way to support my present health goal of eliminating microplastics from my life. I also love the way the natural brushes feel on my teeth and gums. I am overall pleased with the toothbrush and the product service.
Response from PRIMALSSep 8, 2026
This made our day, thank you! Great to hear the brush is fitting right into your health goals, and that the natural bristles feel good too
Ryan B.
Good experience overall, had a small issue with my order and the customer support was very responsive and helpful, and sent out replacements very quickly.
Response from PRIMALSSep 8, 2026
Thanks for this! Sorry about the hiccup with your order, but glad we could get replacements out to you quickly. That's exactly what the team is there for, so appreciate you taking the time to say s
Michael S.
I had used bamboo handled non-plastic bristle tooth brushes from Zero Waste; used them for 6 years or so. Last year my dentist recommended I use a powered tooth brush; I have been using a Phillips Sonicare but did not like it. The Sonicare used plastic brush inserts and brushed too strongly for me. So... Primals offer of a different powered experience (I hoped) coupled with non-plastic brush inserts was twice attractive. So far I am very pleased
Response from PRIMALSSep 8, 2026
Thanks for the detailed write-up, this is a great one to read. Coming from six years of natural bristle, the jump to a powered brush with plastic inserts must have felt like a step backwards. That's exactly the gap we were trying to close, so it's good to hear you've landed somewhere that ticks both boxes. Really glad it's working out so far, and thanks for taking the time
Sean
Purchased the firmer boar product. Comparable service life to be determined but will say the post brush finish feels better than the original plastic heads. One thing to note is the Primal heads may not be the same length as your plastic head, if the primals are longer brush may not fit in case if one came with your brush.
Response from PRIMALSSep 8, 2026
Thanks for this, and a genuinely useful note on the case sizing — worth knowing for anyone storing their brush in the travel case it came with. Glad the after-brush feel is beating the plastic heads. On service life, most people get one to three months out of a head, so you should have a good sense of it soon. Really appreciate the thorough review
Janel R.
I love how your toothbrush is made! It's healthy, and it's a way my family a way to limit plastics in a way that we can control. Thank you!
Response from PRIMALSSep 8, 2026
Appreciate this! Limiting plastics where you can is a real win, and making that easy is what we're after. Thanks for the kind words
