Your one-stop shop to live toxin-free! Everything you need to make your daily routine toxin non-toxic including plastic-free toothbrushes, fluoride-free toothpaste, filtered showerheads & more!We also offer a customer satisfaction guarantee, phone calling support 7 days a week 9 AM - 5 PM EST and 24/7 email customer support! If you ever have an issue with your order, not to worry - simply reach out to us and we will make it right, fast!
PRIMALS (primals.shop) has 266 customer reviews on Five Star Index, with an average rating of 4.5 out of 5.
Also known as
primals.shop
Website
primals.shop
Category
Salons & Clinics
Listed on Five Star Index
2026
About these reviews
Replies
The company replied to 100% of reviews.
Latest
Most recent review: October 2026.
Edits
Reviews are shown as their authors wrote them. The company can reply, but cannot edit them.
Score
This company cannot pay to remove reviews or change its score.
I had to pay 18 euro extra when the package arrived while i also payed delivery costs, try to email them but did not recieve any reaction and still no package has arrived - very bad
Response from PRIMALSOct 23, 2026
We understand how frustrating it must be to pay additional fees and still be waiting for your package, especially after trying to contact us. As outlined in our Shipping Policy, international orders outside the US may be subject to import duties, taxes, or other fees imposed by local governments. These charges are the customer's responsibility, and shipments refused or returned due to unpaid customs fees are not eligible for a refund. Please send us an email so our Customer Service team can look into your missing package and address your concerns properly. Our team is available 24/7 and would appreciate the opportunity to assist you.
CM
Christopher M.
There is no way to contact them
There is no way to contact them, the email doesn’t work and neither their phone number. I ordered on october 8th and got a confimation mail, but the package has still not been sent. I ordered toothbrushes for 350$ and are pissed off for being scammed. Stay away folks
Response from PRIMALSOct 20, 2026
We understand how concerning it is to be waiting for an order of this value without a shipping update, especially when you're having trouble reaching us. We take these concerns seriously and would appreciate another opportunity to help. Please reach out to our Customer Service team again so we can investigate your order and provide an update. Our team is available 24/7 and is ready to assist you.
JO
Jeremy O.
Ordered almost 2 months ago still havnt…
Ordered almost 2 months ago still havnt recived. So annoying !!!!
Response from PRIMALSOct 16, 2026
We understand how frustrating it is to wait so long for your order, and we’d like the opportunity to help. Please reach out to our Customer Service team, available 24/7, so we can take a closer look at your package and help resolve this for you.
TB
Theodor B.
Terrible
I made a purchase here, and the website stated that shipping was free on all orders over $100. I also qualified for free gifts because my order exceeded a certain amount. Everything sounded amazing until I found out that my package had been held up by customs, and I now have to pay additional import charges for every single gift I received for free!
Customs is charging me 407 SEK on top of the 1,177 SEK I had already paid for my order! To make matters even worse, apparently I can't even return the items and get my money back.
Absolutely terrible experience! This is the last time I'll ever shop here!
Response from PRIMALSOct 16, 2026
We understand how frustrating it must be to face unexpected customs charges, especially when your order includes free gifts. As outlined in our Shipping Policy, international orders outside the US may be subject to import duties, taxes, or other fees imposed by local governments. These charges are the customer's responsibility, and orders refused or returned due to unpaid customs fees are not eligible for a refund. We’d appreciate the opportunity to help with your concerns, so please reach out to our Customer Service team, available 24/7, and we’ll do our best to assist you.
JU
Julian
They don't send ur products
No product is send in the last 2 weeks, Customer service doesn't reply to both of my 2 e-mails. A complete scam
Update:
No mails in spam, no reply. Just a scam
Response from PRIMALSOct 13, 2026
We understand how frustrating it is to wait for your order without receiving an update. Our response may have landed in your spam or junk folder, so please check there just in case. If you still can’t find it, kindly email us again or call us at (808) 201-1549 so we can look into your order and assist you further.
Our Customer Service team is available 24/7 to help.
MA
Miss A.
The original shop is PRIMALS.US
The original shop is PRIMALS.US, this one is Primals.shop. The pages & products looks identical, but customer and return service not! Is Primals.Shop a scam, or pirat copy? and where are the products from? Just noticed i ordered on wrong page when i discovered that my order had wrong postal code, and no customer service available to help me! Be aware!!!!!!!
Response from PRIMALSOct 12, 2026
Hey there,
To be clear, primals.us is not ours. We have an ongoing case filed regarding that domain.
PRIMALS is primals.shop. That is our only official store, and it's where our products, support team, and returns are handled.
Our customer service is available 24/7 at [email protected] and we respond to every message that comes through. Send us a note there and we'll help however we can, including with the order placed on the other site if you need guidance.
TO
Tori
Swollen, painful lips
The brush bristles are soft and feel effective. The product looks good. The problem is the brush heads are not well polished or sealed - my lips are becoming swollen, bumpy, and painful because of how abrasive the wood is. The customer service is also poor. I’m beginning to think I fell for a scam by purchasing two of these expensive, painful toothbrushes. Steer clear!
Response from PRIMALSOct 13, 2026
Thank you for bringing this to our attention. We understand how concerning and uncomfortable this experience must be, especially when you expected a better experience from our products. I’ll forward your feedback to our Product Quality Team for further investigation. Please reach out to us via email so we can look into your concerns and discuss our Satisfaction Guarantee with you. Our Customer Service team is available 24/7 to assist you.
TA
Taylor
Warning to everyone, especially parents: ZERO SAFETY TESTING DATA
I have never purchased a product from this company. I am a concerned parent attempting to verify their safety data before buying, and I am leaving a warning for other parents and folks in general regarding a complete lack of product transparency and severe review manipulation on primals.shop.
I attempted to contact their customer support team multiple times (including emails sent on April 11th, April 19th, October 4th and phone calls October 4th and October 8th) to request the official third-party independent lab testing data (NSF/ANSI certifications) for the heavy metals and toxins they claim their shower filter removes. Not only did they completely ignore my emails and phone calls, but I also discovered they actively filter their website reviews. I submitted an honest, critical review regarding the missing lab data, verified my identity through their email system, and watched them immediately hide my review from public view while keeping a fake 5.0-star rating across 1,100+ entries.
Do not trust the reviews on their site. They are violating the FTC Consumer Review Rule by hiding critical feedback from parents trying to keep their kids safe.
Do not be fooled by their automated 'customer service' replies on this platform. They copy and paste a bunch of word salad to look professional in public, and then tell you to email them—but they completely ignore the inbox and never reply. It is all a public relations show.
UPDATE (October 10, 2026):
Thank you for reaching out. I have thoroughly checked my primary inbox, junk, and spam folders, and there is zero record of any prior communication from your company.
Furthermore, Trustpilot completely hides consumer email addresses from businesses. Since you have no access to my email address through this platform, your claim that you "checked" and "already forwarded an email" is a completely manufactured public relations script.
To resolve this publicly and transparently for all parents reading this thread: please do not offer general "word salad" explanations about individual ingredients. Please simply provide a direct public link to the official, third-party laboratory product-level certification (such as an NSF/ANSI Standard 177 certificate) for the completely assembled PRIMALS Filtered Showerhead. Or to make it extremely easy for consumers, post all the testing data on your website like most other transparent and honorable businesses do! If the finished, assembled product itself does not hold a third-party laboratory safety certification, please explicitly state that.
Response from PRIMALSOct 10, 2026
Thank you for sharing your concerns. We understand how important product safety and transparency are, especially for parents.
Upon checking, I noticed that we had already forwarded an email regarding your inquiry but haven't received a response yet. We'd still be happy to help address your concerns.
Regarding third-party testing, we understand you're requesting independent lab reports or NSF/ANSI certifications for our shower filter. We'd be happy to clarify what testing documentation is available and provide accurate information about our product.