Reframe is the World's #1 Alcohol Reduction Platform and it is built on a promise: We won't just help you create healthier drinking habits, we will help you THRIVE. We brought together the world's leading experts in alcohol reduction, nutrition, fitness, and wellness to create the revolutionary Reframe app that has helped tens of thousands of people around the world unlock the very best version of themselves.
Reframe: Drink Less & Thrive (reframeapp.com) has 184 customer reviews on Five Star Index, with an average rating of 3.5 out of 5.
Also known as
reframeapp.com
Website
reframeapp.com
Category
Mental Health
Location
Atlanta
Listed on Five Star Index
2026
About these reviews
Replies
The company replied to 68% of reviews.
Latest
Most recent review: October 2026.
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Reviews are shown as their authors wrote them. The company can reply, but cannot edit them.
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Renews even though cancelled and support / help doesn't respond
I used the app from 24th February 2026 and subsequently cancelled my subscription in June yet a payment came out of my account in August. I did not receive a notification of a renewal, they just took the money from my bank using applepay. I contacted support and had a response to say "I can sort this for you, but first can you tell me why you're leaving"
I responded to that email and followed up every day since. I also emailed help@reframe... and still no response.
It is unethical to take money from a persons account in the first place, without sending a renewal alert. It's even more unethical to do this after a subscription is cancelled. I'd like a response please and also my money back.
Response from Reframe: Drink Less & ThriveAug 31, 2026
We're really sorry for the frustration and the lack of response you've experienced, that's not the standard of support we want to provide, especially around something as important as an unexpected charge.
Please reach out to us directly at [email protected], and we'll make sure to get this looked into and resolved for you as quickly as possible.
We're sorry again for the trouble this has caused.
JC
Jane C.
I am baffled by the poor reviews
I am baffled by the poor reviews! This app is incredible. It has everything you could need and more to quit drinking. And customer service is incredible. I lost access to the app... Entirely my own fault because there was a problem with the payment of my renewal subscription. It was rectified within 3 hours of me messaging! And customer support were really kind to boot. I cannot fault this app, or the support, in any way. Day 12 sober 🎉
Response from Reframe: Drink Less & ThriveAug 31, 2026
Thank you so much for taking the time to share this, and huge congratulations on Day 12!
We're so glad Reframe has been genuinely helpful for you, and even more glad our team could get things sorted quickly when that payment hiccup came up.
Wishing you continued strength on this journey, and thank you again for the kind words!
MN
Maria N.
I signed up for the $49.99 every 3…
I signed up for the $49.99 every 3 months deal. I also signed up for a couple add-ons at $19.99 each. I don't even remember what those were for but I don't think whatever it was I paid for that I'm getting. but what's really appalling to me as I jumped into a meeting and I it was my fourth meeting. the first three were okay one of them was amazing. but right from the get-go this meeting became about hating white men and then the chat was negative the comments were negative it just became this evil nasty divisive bigoted disgusting thing. and let me tell you they're a little zoom is not easy to navigate and I was subjected to way too much of that while I was trying to figure out how to turn that dang meeting off. the chat was negative the video is negative and the coach says to this girl oh you and I could be friends and so that told me where her heart was. that she embraced all that negative horrible diarrhea spewing from that woman's mouth right from the beginning and that set the tone for the entire meeting. I don't want to single dime of mine going towards that kind of hate and racism. I have sent an email to support. and I'll probably have to end up trying to go through my credit card to get my money back. but I'm not supporting racism and sexism under the guise of healthcare. nope
Response from Reframe: Drink Less & ThriveAug 25, 2026
We’re truly sorry to hear about your experience, Maria. What you’ve described is deeply concerning, and we understand why you would feel upset and disappointed.
Reframe’s community meetings are meant to be a place where members can come together, feel supported, and share their experiences in a safe and respectful environment. Everyone who joins should feel welcome and respected. Hate, racism, or discriminatory comments have no place in our community, and this is not the experience we want anyone to have when they come to Reframe.
We’re taking your feedback seriously and will be looking into what happened in this meeting, including the chat and how it was moderated.
We also want to make sure your concerns about your purchase and add-ons are properly addressed. We’ve seen that you’ve reached out to our Support team, and we’ll make sure your request is handled as soon as possible.
If you’re comfortable sharing more details about your experience, including which meeting this occurred in, please reach out to us at [email protected]. We’d like to understand exactly what happened so we can follow up with the coach and take the appropriate steps.
Thank you for taking the time to share this with us. We genuinely care about our members’ experiences, and your feedback helps us identify where we need to do better.
Warmly,
Reframe Customer Support
GR
GregCO
Impossible to cancel
Impossible to cancel. Impossible to get a refund. Customer support never responds
Response from Reframe: Drink Less & ThriveAug 18, 2026
We’re really sorry to hear about your experience. We understand how frustrating it must be to feel like you haven’t been able to get the help you need.
We’d really like the opportunity to look into this and make things right. Please reach out to us at [email protected] with your account email, and our team will be happy to help with your cancellation request.
We’re sorry again that you’ve had such a frustrating experience.
JB
james B.
Daylight robbery and horrendous customer services
Absolutely shocking, stay clear. I signed up on their website paying £25. Got the receipt through. Then the website sent me to download the App. I did this and entered my details and it asked me to pay even more after going through all the questions again. Iv emailed them 3 times with no response. So im now in the process of going through UK consumer rights to claim my money back as on their website you can't get refunds, but I havent even had any sort of service as I can't access a account
Response from Reframe: Drink Less & ThriveJul 27, 2026
We're so sorry to hear about your experience. This is not the experience we want anyone to have with Reframe.
We believe we've responded to your previous inquiries and resolved the issue, but we'd love the opportunity to make sure everything is sorted out for you.
Please reach out to us at [email protected], and our team will be happy to review your account, answer any questions, and make sure you have access to your subscription.
We sincerely apologize for the frustration and appreciate your feedback.
HA
Hay
AVOID for Privacy Concerns / Data Loss
The Reframe app is faulty. Their "customer service" is atrocious and essentially non existent. After paying $173.17 in subscription fees they lost all of my data. Reframe rolled out an app update causing the app to not function AT ALL for days. Not only was a single communication not provided to customers, they lied to customers and said an email was sent out. After about a week the app was "fixed" but my account was completely wiped of my data. Three years worth of logging was no where to be found.
It has been a month now with no resolution. I have repeatedly contacted them to no avail.
Their so called customer service responds once a week or so after I ask for an update on fixing my issue saying things like "thank you for your patience whats the email you use to login" after I've provided it numerous times.
Reframe took my money, lost my data due to their shotty update, provided no communication no resolution and no refund. Reframe is a scam and deceptive. If you have any privacy concerns with sharing your personal data with an app AVOID REFRAME.
Response from Reframe: Drink Less & ThriveJul 21, 2026
We're truly sorry for the frustration and disappointment you've experienced. We completely understand how upsetting it would be to lose access to years of personal progress, and we regret that this situation has left you feeling unheard.
We did respond to your support request and have since worked to resolve the issue on our end. If you haven't already, we kindly ask that you take a look at our most recent reply, as it contains the latest update regarding your account.
We also sincerely apologize for the delays in communication. While that's not the experience we want anyone to have, we appreciate you continuing to work with us while we investigated the issue.
Your feedback is incredibly valuable, and we're sharing it with our team so we can improve both our communication and our support experience going forward.
Thank you for giving us the opportunity to make this right, and we hope to hear from you after you've had a chance to review our latest message.
HM
Heather M.
Reframe is great if you want to QUIT…
Reframe is great if you want to QUIT alcohol.
I found that the guidance for wanting to cut back seemed odd as they were coaching tips from folks that had two DUIs. I just really was thinking that that app would suggest tips and tricks from individuals who had similar experiences or goals.
If you are looking for something to cut back on the glass of wine per night it’s not really set up for those people despite saying it’s for cutting back. It really is geared for quitting only. Also I found the number of check ins to be a lot. I was at the minimum amount and it was still 15 mins a day at various intervals.
Response from Reframe: Drink Less & ThriveJul 21, 2026
Thank you for taking the time to share your experience and feedback.
We're sorry to hear that Reframe didn't feel like the right fit for your goal of cutting back rather than quitting. While many of our members are working toward sobriety, Reframe is designed to support a wide range of goals- including moderation and mindful drinking. We understand, though, that the content and coaching may not have felt as tailored to your specific journey as you had hoped.
We also appreciate your feedback about the check-ins. We know everyone's preferences are different, and your comments about the frequency and the type of coaching you were looking for are valuable. We'll be sure to share them with our product team as we continue improving the experience for members with different goals.
Thank you again for giving Reframe a try and for helping us make the app better.
PA
Paul
REFRAME is a Great Mate to have!
The best part about Reframe is that it's not the slightest bit "judgy". It also SUGGESTS "reduction" rather than abstinence. I haven't had a drink for 6 months and I am enjoying my life without the "other guy" (my booze habit) around all the time. THANKS REFRAME!
Response from Reframe: Drink Less & ThriveJun 28, 2026
Thank you so much for your kind words and for sharing your experience!
Congratulations on reaching six months alcohol-free- that's an incredible milestone, and we're honored that Reframe has been part of your journey.
We're especially glad to hear that our non-judgmental approach and focus on meeting people where they are has been meaningful for you.
Thank you for taking the time to leave this review and for being such a wonderful advocate for Reframe. Wishing you continued success-we're cheering you on every step of the way!
