Your one-stop shop to live toxin-free! Everything you need to make your daily routine toxin non-toxic including plastic-free toothbrushes, fluoride-free toothpaste, filtered showerheads & more!We also offer a customer satisfaction guarantee, phone calling support 7 days a week 9 AM - 5 PM EST and 24/7 email customer support! If you ever have an issue with your order, not to worry - simply reach out to us and we will make it right, fast!
PRIMALS (primals.shop) has 266 customer reviews on Five Star Index, with an average rating of 4.5 out of 5.
Also known as
primals.shop
Website
primals.shop
Category
Salons & Clinics
Listed on Five Star Index
2026
About these reviews
Replies
The company replied to 100% of reviews.
Latest
Most recent review: October 2026.
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Reviews are shown as their authors wrote them. The company can reply, but cannot edit them.
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Brushes are fantastic & teeth loving it! What a difference. Shampoo & body wash very nice & love love Cocoa Glow! So glad I took the leap! Going for cleaner face cream soon & hopefully the shower head. Water stings my eyes. Just monetary issues as laid off work now. We will be back💕
Response from PRIMALSOct 10, 2026
Your excitement is contagious! We’re so glad you’re loving the toothbrushes, shampoo, body wash, and Cocoa Glow. We truly appreciate your support and hope things turn around for you soon. We’ll be happy to welcome you back whenever the time is right!
AS
Alice S.
I placed an order through their website
I placed an order through their website, and I acknowledge that it was my responsibility to read the shipping conditions beforehand. However, I was shocked by how high the import fees turned out to be. What I find even more unacceptable is their policy stating that if a package is returned because the import fees haven't been paid, the customer receives no refund at all. I find this extremely unfair and unreasonable.
Response from PRIMALSOct 10, 2026
Thank you for sharing your concerns. International orders shipped outside the US may be subject to import duties, taxes, and additional fees imposed by the destination country's local government. These charges vary by country and are determined by local customs authorities rather than PRIMALS. We understand the importance of being aware of these potential costs and appreciate you bringing your feedback to our attention.
Our Customer Service team is available 24/7 if you need further assistance.
JH
JH
Bought one for the whole family!
I bought an electric brush for my husband and kids and we love them! They work great, my teeth feel super clean and I like the bristles much better than other non toxic brands I’ve bought. My only complaint is that I wish they came in different colors because my kids share a bathroom, but I just labeled them. A travel case would be nice to add to the kit as well! Definitely worth the money and we are all on the same schedule to swap the brush heads.
Response from PRIMALSOct 10, 2026
Your whole family’s enthusiasm makes us so happy! We appreciate your feedback on the color options and travel case, and we’ll be sure to pass these suggestions along to our product team. Thank you for making PRIMALS part of your family’s daily routine!
TA
Taylor
Warning to everyone, especially parents: ZERO SAFETY TESTING DATA
I have never purchased a product from this company. I am a concerned parent attempting to verify their safety data before buying, and I am leaving a warning for other parents and folks in general regarding a complete lack of product transparency and severe review manipulation on primals.shop.
I attempted to contact their customer support team multiple times (including emails sent on April 11th, April 19th, October 4th and phone calls October 4th and October 8th) to request the official third-party independent lab testing data (NSF/ANSI certifications) for the heavy metals and toxins they claim their shower filter removes. Not only did they completely ignore my emails and phone calls, but I also discovered they actively filter their website reviews. I submitted an honest, critical review regarding the missing lab data, verified my identity through their email system, and watched them immediately hide my review from public view while keeping a fake 5.0-star rating across 1,100+ entries.
Do not trust the reviews on their site. They are violating the FTC Consumer Review Rule by hiding critical feedback from parents trying to keep their kids safe.
Do not be fooled by their automated 'customer service' replies on this platform. They copy and paste a bunch of word salad to look professional in public, and then tell you to email them—but they completely ignore the inbox and never reply. It is all a public relations show.
UPDATE (October 10, 2026):
Thank you for reaching out. I have thoroughly checked my primary inbox, junk, and spam folders, and there is zero record of any prior communication from your company.
Furthermore, Trustpilot completely hides consumer email addresses from businesses. Since you have no access to my email address through this platform, your claim that you "checked" and "already forwarded an email" is a completely manufactured public relations script.
To resolve this publicly and transparently for all parents reading this thread: please do not offer general "word salad" explanations about individual ingredients. Please simply provide a direct public link to the official, third-party laboratory product-level certification (such as an NSF/ANSI Standard 177 certificate) for the completely assembled PRIMALS Filtered Showerhead. Or to make it extremely easy for consumers, post all the testing data on your website like most other transparent and honorable businesses do! If the finished, assembled product itself does not hold a third-party laboratory safety certification, please explicitly state that.
Response from PRIMALSOct 10, 2026
Thank you for sharing your concerns. We understand how important product safety and transparency are, especially for parents.
Upon checking, I noticed that we had already forwarded an email regarding your inquiry but haven't received a response yet. We'd still be happy to help address your concerns.
Regarding third-party testing, we understand you're requesting independent lab reports or NSF/ANSI certifications for our shower filter. We'd be happy to clarify what testing documentation is available and provide accurate information about our product.
DG
Deborah G.
The product is wonderful
The product is wonderful. We are so glad we switched. Our teeth feel cleaner than ever.
Response from PRIMALSOct 10, 2026
It’s wonderful to hear that you’re happy with the switch and enjoying that extra-clean feeling! We truly appreciate your support and are glad PRIMALS has become part of your daily routine.
PH
Peggy Hsu B.
Great customer service
I wanted to make the switch to a natural electric toothbrush so bought the boar bristle with extra horse hair refills, and got a couple gifts in addition. I really love the natural bristles and non-plastic heads, but wasn’t blown away with the electric component of the toothbrush as I’m used to Philip’s sonicare brand with more sensors for pressure sensitivity and additional quadrants during the two minute timer, but I relayed my concerns to the customer service and was extremely impressed with their response time, understanding, and ability to assuage my dissatisfaction. I will continue buying their brush heads and using their services.
Response from PRIMALSOct 10, 2026
We appreciate your honest feedback! It’s great to hear you’re enjoying the natural bristles and plastic-free heads, and that our team was able to address your concerns with care and understanding. Your continued support means a lot to us!
NA
NATALIA
Great customer service!
I have placed in my first order and I am really looking forward to receiving the products . Customer service has been great sorting out a small mistake I made when ordering. They were quick answering and efficient attending my request. Great start - thank you!!!
Response from PRIMALSOct 10, 2026
It’s lovely to hear that your first experience with PRIMALS has been such a positive one! We’re glad our team could quickly resolve the ordering issue, and we hope you love your products when they arrive. Thank you for giving PRIMALS a try!
PC
Pontida C.
I’m extremely disappointed with this…
I’m extremely disappointed with this toothbrush. Considering how expensive it is, I expected much better quality and durability. Unfortunately, it stopped working after just one month of use.
I contacted customer service regarding the warranty, but unfortunately, I still haven’t received any response.
For a product at this price point, I expect not only better quality but also reliable customer support. Very disappointing experience overall. I definitely expected more and cannot recommend this product based on my experience.
Response from PRIMALSOct 10, 2026
We understand how disappointing it is for your toothbrush to stop working after just a month, especially when you expected better durability and timely support. We’d appreciate the opportunity to look into this further. Please send our Customer Service team another email so we can review your warranty concern and help resolve the issue.
Our Customer Service team is available 24/7 if you need assistance.