Your one-stop shop to live toxin-free! Everything you need to make your daily routine toxin non-toxic including plastic-free toothbrushes, fluoride-free toothpaste, filtered showerheads & more!We also offer a customer satisfaction guarantee, phone calling support 7 days a week 9 AM - 5 PM EST and 24/7 email customer support! If you ever have an issue with your order, not to worry - simply reach out to us and we will make it right, fast!
PRIMALS (primals.shop) has 266 customer reviews on Five Star Index, with an average rating of 4.5 out of 5.
Also known as
primals.shop
Website
primals.shop
Category
Salons & Clinics
Listed on Five Star Index
2026
About these reviews
Replies
The company replied to 100% of reviews.
Latest
Most recent review: October 2026.
Edits
Reviews are shown as their authors wrote them. The company can reply, but cannot edit them.
Score
This company cannot pay to remove reviews or change its score.
Primals provides quality products that help remove toxins from your everyday life. I recently reached out to their customer support, and they are top notch as well. They are very responsive and helpful. This is a company that I feel good supporting.
Response from PRIMALSSep 13, 2026
We’re so glad to hear that your family has been enjoying the electric toothbrush and both bristle options! We truly appreciate you choosing PRIMALS and making the switch to a more natural daily routine.
GS
Gabrielle San N.
Great product and great service!
Learning about how all of our products contain microplastics and going through the grueling process to remove as much as possible is a lot. Primals makes an amazing set of products that are good for you and well made!! Their email series is well written and educational. Highly recommend using the products to enhance your world!
Response from PRIMALSSep 13, 2026
We’re thrilled to hear that you’re enjoying our products and finding our emails helpful and educational! We genuinely appreciate your support and recommendation.
ES
E. S.
Do not buy their products
Do not buy their products! The toothbrushes have bristles falling out every time you use them. Feels like hair caught in your teeth. Additionally they smell like a wet dog. Very off putting. It was a great concept but these products are not ready for the marketplace. Read the return policy carefully. They don’t give refunds just swaps for other products if theirs. Terrible customer service.
Response from PRIMALSSep 19, 2026
We’re sorry to hear the products did not meet your expectations. Our toothbrushes are designed with natural, glue-free bristles, so some initial shedding can occur, particularly as the bamboo and bristles adjust to changes in humidity. We also understand that the natural bristle scent may not be for everyone. We appreciate your feedback and are always working to improve the experience.
Our Customer Service is open 24 Hours.
CS
Corinne S.
We ordered the horse hair…
We ordered the horse hair bristle/bamboo replacement heads for our electric toothbrushes. For me personally, I am happy to not be getting all the microplastics in my mouth as I am brushing. The horse hair bristles feel great to my teeth and gums, but occasionally I will get a "horse hair" taste. I hate to use the adage, "it is, what it is", but that about sums it up. Trade off.
When we ordered it was a pre-order, so we had to wait. Once in stock it shipped promptly.
Response from PRIMALSSep 13, 2026
We appreciate you sharing such an honest review! We’re glad the horse bristles feel great for your teeth and gums, and we’re happy your replacement heads arrived!!
MO
mo
Scammers they took monthly money for…
Scammers they took monthly money for like 5 month while I didn’t make an subscription
Response from PRIMALSSep 19, 2026
We’re sorry to hear about your experience. We understand how concerning unexpected charges can be. Subscriptions are selected during checkout, and we’re always happy to review the order details and clarify what happened. We appreciate you bringing this to our attention.
Our Customer Service is open 24 Hours.
DA
Dante
Hi I am a new customer with Primal
Hi I am a new customer with Primal. I had a small issue that was almost resolved as soon as my email was sent. They took there time too respond with my issue professionally and helped me achieve my issues with more support then I could have asked for. They were so kind to the point they offered more then what I can hope for. The toothbrushes I have purchased recently have been the best investment to myself and my health. I will now be purchasing my toothbrushes with Primal instead of buying cheap plastic brushes that contains millions of microplastics each use. Thank you again Primal for the kind and helpful support. The team and the company is the best. Thank you.
Response from PRIMALSSep 8, 2026
Dante, thank you for this.
Sorting things out quickly is what we aim for, so it's good to hear the team came through for you. That first experience with a new brand matters, and we're glad yours ended well.
Happy to have you with us, and glad the switch away from plastic is feeling worth it :)
RA
Ramee
I love our switch to primals!
I love our switch to primals!
Response from PRIMALSSep 8, 2026
Appreciate this Ramee, welcome aboard!
LR
Line R.
So much better!
I've been brushing with the rotating heads electric plastic toothbrushes for the last decade. Had periodontal disease which I kept in check by brushing 6-8 minutes every time, and once a week using soap instead of toothpaste. For the last couple of months before I received my Primals brush, I was also fighting a yeast infection in my mouth, that just kept coming back whenever I finished the medication, and that was what prompted me to make the switch.
Within a week of using Primals, the yeast infection went away, without medication. I haven't had to brush my teeth with soap in over three weeks, and they still feel as clean as after a visit to the dentist. The slight but persistent infection in my gums around my lower front teeth is gone, and flossing doesn't hurt anymore. I brush for 2 minutes, and my teeth are just as clean as what used to require 6-8 minutes. My ears don't ring when I'm done brushing, which I suspect is due to the low emf. I'm using about 1/4 the amount of chapstick that I used to.
I also got the copper tongue scraper, and my tongue hasn't been this pink since I was a teenager.
I didn't charge the toothbrush before I started using it, and I still haven't, three weeks later.
The plastic toothbrushes were always slightly damp between the bottom of the brushes, which I suspect didn't help the yeast infection. Whenever I pick up the Primals, it's bone dry, all the way in between the brushes.
You've got yourself a lifelong customer!
Response from PRIMALSSep 8, 2026
Thanks Line, this is a detailed one and we really appreciate you taking the time.
The drying point is a good observation! and it makes a real difference to how a brush ages. Glad the low EMF side and the tongue scraper are landing well too.
Lifelong customer is about the best thing we could hope to read. Thanks for being with us!