Jewelry Television (JTV) was founded in 1993 by three Knoxville natives Bill Kouns, Bob Hall and Jerry Sisk Jr. While its headquarters are still in Knoxville, Tennessee today, JTV is proud to be one of the largest jewelry retailers in the United States and has built one of the strongest supply chains in the jewelry industry with offices in Bangkok, Hong Kong, Jaipur, Mumbai and China. JTV was founded with the mission of opening the world of jewelry and gemstones to everyone. We strive to continually surround ourselves with the best and the brightest in the jewelry and gemstone business, including numerous Graduate Gemologists and Accredited Jewelry Professionals. Everyone at JTV enjoys sharing their passion and knowledge about jewelry with our customers and viewers. JTV proudly offers an extensive line of different gemstone varieties and exclusive jewelry brands for you to explore. If you love jewelry, you'll love us!
JTV (jtv.com) has 94 customer reviews on Five Star Index, with an average rating of 1.9 out of 5.
Also known as
jtv.com
Website
jtv.com
Category
Jewelry & Watches
Location
Knoxville, Tennessee
Listed on Five Star Index
2026
About these reviews
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The company replied to 24% of reviews.
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Most recent review: October 2026.
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I wish someone would have a BIG TALK WITH JEN!! She’s to into only herself! She makes it literally unbearable to watch at all ! I can not tune in with her being on air! She is always interrupting every single person! The show it’s only about her and how great everything looks on her. It’s almost like she is not stable. I’m sorry I find her making the entire time holding up the show and way way to into herself! It’s sickening.
LY
LYNND
Customer No Service at JTV
JTV used to have good customer service. Now they bounce customers from chat, to email to phone and back again.
I thought it was a fluke when little over a year ago a technical issue I encountered on the website that prevented custom sizing from showing up in the shopping cart or on the product page went ignored. Initially, a workaround was offered on a chat. When the same web glitch came up again later, they refused to go to the same trouble. (Why would they take the word of someone who served as a webmaster for a national magazine when it's easier to assume all their customers are tech challenged old women blowing their social security checks?)
Unprofessional behavior was documented in that chat but JTV customer service (re: transcript) IGNORED my requests to have a supervisor review the email/chat history to confirm reports of rude chat behavior (poor training). Result? No apology. No fix for the website. No effort to better train web support.
When I attempted to talk to a supervisor by phone, the supervisor was rude. Instead of stating she regretted my experience on the chat, she too decided to become argumentative, stating that I could not have the desired size even on a phoned-in request because quarter sizes aren't an option.
As a 20-year customer I had had custom sizes more than once but because she was a supervisor who had not personally facilitated this particular solution, she denied it was possible. (All that was required was to email the department with the desired size. Instead she acted like I LIED about past experience!)
Fast forward to October 2025 the current situation involved a "low inventory" item on the web. Two other items in my order shipped but the other did not. When the balance of my order showed up, I got on a chat (my bad) where I encountered "Derreck", the same person who had exhibited unprofessional behavior a year or so prior.
Because my item had not updated from "processing" to "shipped", Derreck offered to email the shipping department. However, he said there was no way to confirm his actions apart from a chat transcript.
I heard nothing back so I emailed JTV customer care a couple of days later. I was incorrectly told my item had already shipped because they did not read closely that the order had three items, and this particular one was not in the same package.
Miscommunication wasted valuable time during which the last of the inventory sold out on the website. Only then did I receive an email stating that my web order was cancelled.
The same day I get a cancellation notice, I go on the JTV website and find that the item is STILL selling on the auction side. After I win, I write and ask if they can price match my cancelled web order since it was less than what I ended up paying at auction (a courtesy for my time/trouble).
The only response I got said to call and ask for a supervisor, after abruptly stating that the manner could not be handled on email. (Why didn't they advise I call to begin with? Why are chat — and apparently email agents too — not empowered to resolve issues compared to their phone team? Or is it really a way to make PITA customers jump through extra hoops?)
Before I could call to explain my support request yet AGAIN (chat>email>phone; web order>auction>repeat), the new order updates from "confirmed" (processing) to "cancelled". I emailed to ask how an auction item is also not in stock, and all I receive is the same canned reply about inventory mistakes. (Aren't there consumer protection laws about not auctioning items that are not physically accounted for?)
The common denominator between the recent situation — apart from wasting valuable time — is that a breakdown in communication once again seems to have started with JTV chat (no apparent follow through).
Before the auction order was cancelled and missed its delivery date, I also got on a chat with "Katy" who was very apologetic and said all the right things about emailing the shipping department and Customer Resolutions, but ultimately it felt like the chat agents' role is to blow smoke up the customer's you-know-what because when asked if there would be a confirmation of her actions by email (i.e. like Amazon would do after a chat with their customer service) it was again stated they have zero means to do so. Result? All a customer can get for a chat is a transcript — no proof that the left hand and the right hand communicate!
I return to customer care (email) to get a supervisor involved and once again no luck. I had everything in transcript form (writing) but like the situation nearly two years ago, there was no offer of supervisor follow through.
In conclusion, JTV is not the same company I remember. Honest mistakes are one thing. Repeatedly ignoring a customer's supervisory review requests are another. As a customer, I feel disposable.
AB
Ann B.
I cannot get customer support!!
I cannot get customer support!!
CD
Catherine D.
GARBAGE!!!!!!!
I purchased two gold ingots from this company for over $500, and they separated from the little frame they were in. NEVER EVER AGAIN. Stay away from this scam of a company.
RA
Rakc
Deceptive Returns
Because I did not use their return mailing label, which they charge you for, so they held onto my return until after the 30-day period, because they said there was no proof of the return date. They conveniently threw away the envelop which would have shown the postage date. They did this so they could charge me a ridiculous 20% restocking fee and they did not refund the sales tax either. The customer service is terrible
TT
Terri T.
…Unfair Practice!!
I really love and enjoy all my beautiful jewelry but I have an issue I wish you would address. A week ago my husband purchased a beautiful Gems en Vogue ring for me. In fact, as soon as he saw the ring, he knew that I would love it. I love all of Michael's jewelry. He went in a timely manner and bought the ring online and then received an email that the purchase went through and the ring was on the way (an Christmas present). Today, a week later, he receives an email message that the order was canceled by your company. This is the second time this has occurred and this policy is just unfair and ridiculous for a company such as yours. I don't understand how this can happen, when JTV should make sure you have the proper amount of inventory and the exact number of pieces before the sale. You need to do better regarding this issue. Please be diligent about this topic because it is a very poor policy when you buy an item that goes through the system and emails inform you of delivery and then out of the blue.....sorry, you are canceled!! Very disappointing to the customer and not up to the proper standard for a company such as yours.
BD
Beth D.
This company sucks!!
Would go lower if possible. This company sucks!! I’m just glad I didn’t lose more than what I did on “my return!” Be sure to read all the fine print about returns before buying. Lesson learned!!
PW
Pauline Werner W.
I bought a London Blue Topaz Ring in…
I bought a London Blue Topaz Ring in 2023. One of the stones on the side of the ring fell out. They sell cheap junk from China. Don't bother buying their garbage. They brag on TV how great their jewelry is. If it's so great why did the stone fall out. Now I can't do anything with the ring except throw it in the garbage.