Jewelry Television (JTV) was founded in 1993 by three Knoxville natives Bill Kouns, Bob Hall and Jerry Sisk Jr. While its headquarters are still in Knoxville, Tennessee today, JTV is proud to be one of the largest jewelry retailers in the United States and has built one of the strongest supply chains in the jewelry industry with offices in Bangkok, Hong Kong, Jaipur, Mumbai and China. JTV was founded with the mission of opening the world of jewelry and gemstones to everyone. We strive to continually surround ourselves with the best and the brightest in the jewelry and gemstone business, including numerous Graduate Gemologists and Accredited Jewelry Professionals. Everyone at JTV enjoys sharing their passion and knowledge about jewelry with our customers and viewers. JTV proudly offers an extensive line of different gemstone varieties and exclusive jewelry brands for you to explore. If you love jewelry, you'll love us!
JTV (jtv.com) has 94 customer reviews on Five Star Index, with an average rating of 1.9 out of 5.
Also known as
jtv.com
Website
jtv.com
Category
Jewelry & Watches
Location
Knoxville, Tennessee
Listed on Five Star Index
2026
About these reviews
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The company replied to 24% of reviews.
Latest
Most recent review: October 2026.
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I've never experienced so much fake af items. On air, they're so full of bs.
What you receive looks nothing like what they feature or what's advertised online.
I've returned two items after first having them price matched.
GARBAGE !
I've even told customer service, as well as Senior agents who are clueless that I'll never order anything from jtv again!
RB
R B.
I have ordered a few items returned items and each…
I have ordered a few items and each time I have been disappointed with the item. I returned two items and should have returned the others. Quality and size have been the disappointing factors. Now that I ve placed several orders and have been displeased I won t order anything else.
SV
Sofia V.
Less than 1 star if I could!
Less than 1 star if I could!
I have shopped with JTV for years, and bought some stunning pieces and a few misses that I didn’t return in time. But this year their customer service has completely gone in the toilet. It used to be so great. All of their phone crew seemed to be from the Deep South, with the sweetest and most helpful attitude. Now everyone I talk to barely speaks an understandable form of English. I don’t know where they are from, but definitely not home grown. This last couple of months I have been watching the show a lot looking for a specific item. I’ve always hated their web site and how little information they post and how inadequate the photos are. At least on the tv version they show the piece off and tell you all the details which I want to know. Since I’ve been watching so often I am seeing the lies that we consumers are being told by the hosts. They’ll go on and on about something never having been priced this low and I’ll just have seen it less than a week ago for $20-100 less! Sometimes even more! It’s really starting to piss me off. A slip or two maybe, but this is now their normal practice (and maybe always, since watching daily and taking notes is something new for me). I’ve been trying to buy something specific, so I am writing notes about the items that are close to what I want. In the last month I’ve had 3 awful experiences with their new staff of incompetents. Last night their web site wouldn’t process an for me so I called in and was told they couldn’t help he make the purchase and to talk to chat but they couldn’t help get the order to go thru either. Well long story short for well over a hour they couldn’t. What really irritates me, at midnight the 15% sale would go off and the prices are ALWAYS subject to change, and in fact all 4 items when up between $20 and $80. The person that I was on the phone with last was an absolute moron. I had to tell him everything multiple times, and he wasted so much time repeating everything back to me, putting me on hold for minutes at a time, then repeating the process over and over again. Needless to say it was 10 after midnight and all the prices in the system went up. I had taken screen shots of everything as I could see the handwriting on the wall. The order I was trying to place wouldn’t go thru, but notes were taken and my account was to reflect that and this morning I could purchase thru customer service with the 15% off and the original prices. Well guess what? You’re right, none of that could happen… and the reason no one could complete the order is their flex pay wouldn’t work on an order so large. Isn’t that the whole point of flex pay? And WHY DIDNT ANY OF THE PEOPLE INTALKED TO KNOW THAT??? I won’t bother with the two other situations which were equally as bad. So they have managed, in their foolish atempt to save a little money by have lost not only me, but a whole lot of customers by the reviews I’ve read here today. Another point to keep in mind, the quality has gone down a bit, and their prices have gone up quite a bit. Don’t buy any of their “gold over silver” rings. Earrings or pendants maybe as don’t get the constant friction. The gold will be worn off within a couple of weeks. I recognize the price of gold is up, but that should only affect the price not the quality. If you choose to shop there, good luck and you’ve been warned.
ES
Evelyn S.
Silver/diamond ring set
I purchased a ring set, brilliant for the first 3 months until it started to fade, the silver quality faded. Just after I can't return, how convenient. I should say don't purchase silver products
DC
Dorothy C.
Someone needs to learn math
Someone needs to learn math. I just ordered a Sapphire ring. It had one price, I had a 10% coupon, and I had a $20.00 BC. I used both on the ring. The total was more than if I didn't use the discount or the cash. So I ordered the ring again with out either and it was less than the charge with the coupon and cash. I confronted them before about this and the answer was that's their way of charging. So you pay more if you use there cash or coupons. Please do you receipt. I canceled the order.will close my account, I have already closed the preferred acount.
BK
Bob K.
Support Your Local Jeweler
Stay Away! Sold me defective earrings, missing a stone and the setting. Returned for even exchange. Told they were out of stock. Offered only a merchandise credit because return was more than 30 days from purchase and paid thru PayPal. To add insult to injury, would be charged a 25% restocking fee (on defective earrings?) and offered only a reduced merchandise credit. They still have made no attempt to rectify the situation. Complete lack of integrity or ethics.
PL
Pat L.
Ordered earings last week received…
Ordered earings last week received today ....need tweezers to hold and magnifying glass to see
What a rip off don't do business with these crooks .
KB
K B.
I tried to purchase the 100 carat…
I tried to purchase the 100 carat parcel that I saw on tv last night! It was selling $79.99...so I gave my visa card..cvv and expiration date..tried three times on a card that has a 7k credit ...the lady came back and I would not go through!
I figured this is how jtv works they want you to use your debit card in which I will never give jtv access! If I could give a lower score I would ill never purchase anything from this company. You shouldn't either!!!