Jewelry Television (JTV) was founded in 1993 by three Knoxville natives Bill Kouns, Bob Hall and Jerry Sisk Jr. While its headquarters are still in Knoxville, Tennessee today, JTV is proud to be one of the largest jewelry retailers in the United States and has built one of the strongest supply chains in the jewelry industry with offices in Bangkok, Hong Kong, Jaipur, Mumbai and China. JTV was founded with the mission of opening the world of jewelry and gemstones to everyone. We strive to continually surround ourselves with the best and the brightest in the jewelry and gemstone business, including numerous Graduate Gemologists and Accredited Jewelry Professionals. Everyone at JTV enjoys sharing their passion and knowledge about jewelry with our customers and viewers. JTV proudly offers an extensive line of different gemstone varieties and exclusive jewelry brands for you to explore. If you love jewelry, you'll love us!
JTV (jtv.com) has 94 customer reviews on Five Star Index, with an average rating of 1.9 out of 5.
Also known as
jtv.com
Website
jtv.com
Category
Jewelry & Watches
Location
Knoxville, Tennessee
Listed on Five Star Index
2026
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The company replied to 24% of reviews.
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Most recent review: October 2026.
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If I was leaving a review for some of the jewelry pieces, I'd be wholeheartedly giving 5 stars ⭐️⭐️⭐️⭐️⭐️
However, today a customer care woman - whose name I didn't catch due to being partially deaf - was SO rude. She breathed loud exasperation when I needed something repeated due to my disability. When I mentioned that I could hear her breath of 'exasperation' and reinforced what I had already told her (that I am deaf) she merely said "ok" flatly. Rude! As far as folks there who take phone orders, they are about 99% friendly and great to talk to.
Worthy of note, the issue I was calling about ended up getting solved basically by ME. Turns out if you want a ring that offers 1/2 sizes BUT you want a standard whole size and they are OUT of that size, they default you to the 'custom' +$40 fee sized ring in your size which they DON'T TELL YOU they are actually OUT of. Was SO frustrating trying to figure out this "glitch" which is actually no glitch at all; it's a ploy to get you to order the size ANYWAY despite it being unavailable - for a sneaky $40 up-charge!
LE
LeniK
The jewelry is beautiful and the…
The jewelry is beautiful and the assortment could have been wider.
VB
Veronica B.
Unprofessional Customer Service
Overall I have had a good experience with Jtv until now. I received terrible customer service from a representative named Phyllis. She was argumentative and not professional. Evem if I was wrong as a customer, it's not professional to argue. Her original response to my email started off unprofessional. I made multiple purchases with this company. Not sure if I would buy again due to Phyllis.
Response from JTVDec 21, 2024
Hi Veronica! We are so sorry to hear about your experience. 100% Customer satisfaction is always our goal and we would love for you to give us another opportunity to exceed your expectations. Please give us a call at 1.800.619.3000 and would love to make this right for you!
LR
Leah R.
Mixed Review
Heres my experience with JTV. I'm overall happy with JTV with the exceptions of a few incidents I encountered. First the positives. They have high end jelwery that I cannot ever afford, so I am not speaking about jewlery over the $500 mark. Most of the jewlery I get is under the $150 mark (JTV sale prices and Super Buys). At the office, I like to wear nice jewlery. I had worn jewlery from Kohl's and Macy's for years, but it's mostly junk. For the same price, you get a little bit better quality with JTV. I've gotten some rings where yes, as soon as the 30 day return policy passes, a stone falls out, but so far that's only happened with one ring. If you're not paying high end jewlery prices, do not expect high end stones. But still, what I have gotten I am pretty pleased with. I've also noticed, for some reason, some of the jewlery I've gotten looked dull. I got some jewlery cleaner and lo and behold, once cleaned the pieces sparkle. So, if you want office jewlery that doesn't make you a mark for a theft on the streets, or if you lose something, you're not losing out much. I haven't lost anything, yet. But I've had some prices for years and they're fine. Now. The reason for the 3 stars and not 5. Their contests are rigged. I have to say that because of how one can enter. And I have tried many times talking with customer service to have it corrected to no avail. To enter the contests, they say you have to log onto JTV Live on FB, or call the order line and you'll automatically be entered. I've called 4 times just to enter the contest, as instructed and was denied by the customer service agent from entering. Your supposed to be allowed to enter by calling not buying anything, but if you don't buy anything, customer service on the phone denies your entry and then when escalating the call to a manager to read an email from their own team saying I don't have to buy anything, will take 20 minutes on hold. For the Facebook end, I cannot have a Facebook account. I worked for the jail system and for safety reasons, I cannot have my name and location made public. So right now, there is no way to enter a contest. You can't even be entered when you buy online either for some reason. I do not like to call to order because the person who answers may be very hard to understand, and buying online sometimes offers additional discounts. So my advice is to don't waste your time entering in contests. I firmly believe the contests are fixed for customer services family and friend to win cause it's the customer service folks on shift who gets to decide to win. And I've also been entering in the sweepstakes almost everyday for months and get nothing. But really, I don't care about not winning. But JTV doesn't even allow me to enter to get a chance. Back to the jewlery part, just don't expect a $100 ring to be like a $1k ring. If that is what you are wanting, high end jewlery at po folk prices, it ain't gonna happen. But for office jewlery it's a great option. And value I have to say.
Response from JTVSep 4, 2024
Hi Leah! Thank you for your feedback. All giveaways are done either through Facebook (by commenting on the most recent live-feed) or by purchasing items through the call center. Please reach out to our Customer Experience team at [email protected], speak directly to one of our Live online chat team members via www.jtv.com, or call into 1-800-619-3000 if you have any further questions!