Happy HowlWhere it started:Rocky changedeverything andI never set out to start a dog food company.My husky Rocky had the worst stomach on the planet. Years of vet visits, prescription diets, and hundreds spent on premium food brands. We tried everything. Nothing worked.So I decided to build it myself. 36 recipe iterations. Countless hours with vets and nutritionists. All chasing one question: what’s the best food we could possibly make for a dog? When we finally got it right, Rocky was the proof.He hasn't been sick in over 18 months. He runs three miles with me every morning. That's the standard every Happy Howl bowl is held to. Nothing less.Colin Buckley– Founder
Happy Howl (thehappyhowl.com) has 4,371 customer reviews on Five Star Index, with an average rating of 4.3 out of 5.
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Tori S.
I think this is a good product. It actually smells like people food as opposed to chemicals and other things. The dog loves it so far he’s a lab he’ll eat anything lol
Response from Happy HowlJan 13, 2026
We’re so glad your Lab is enjoying Happy Howl and that you appreciate the human-grade ingredients and natural smell. Thank you for trusting us to keep your pup happy and healthy!
Debra L.
My picky pug loves the taste. I like the fact that it's got a long shelf life. No freezer needed for storage.
Response from Happy HowlJan 13, 2026
We’re so glad your picky pug loves the taste, and it’s great that the shelf-stable, no-freezer-needed convenience makes mealtime easier for you. Thank you for sharing and for trusting Happy Howl to keep your pup happy and healthy!
Kim
My dog absolutely loves this food. I say "Tanky Dinner" and he come trotting along to his dish... I have switch from another (S&T) to Happy Howl.
Response from Happy HowlJan 13, 2026
We’re thrilled to hear Tanky gets excited for dinner and loves Happy Howl. Thank you for trusting us to keep him happy, healthy, and excited for mealtime!
Jennifer H.
If you have more than 2 dogs like our house with 7 dogs. This will cost you a small fortune to buy. Our dogs really like it and eat all of their dinner now.
Response from Happy HowlJan 13, 2026
We’re so glad your pups love Happy Howl! For households with multiple dogs, using Happy Howl as a topper on their regular food can be a great way to give them the taste and nutrition they love without going through a full meal plan for each dog. This way, mealtime stays exciting, and it can help manage cost while still keeping your furry family happy and healthy!
Laura S.
Our pup loves your healthy food. Finicky eater too. Great value for great price
Response from Happy HowlJan 13, 2026
We’re so glad your finicky pup loves Happy Howl and that you find it to be a great value. Thank you for sharing and for trusting us to keep your furry friend happy and healthy!
Bonnie K.
My Big Beaux & Princess Sophia are absolutely in love with this food. I have noticed a change in their energy. They're very healthy and happy 😊
Response from Happy HowlJan 13, 2026
We’re so thrilled that Big Beaux and Princess Sophia are loving Happy Howl and even better to hear their energy levels and overall health have improved. Thank you for sharing and for trusting us to keep your pups happy and thriving!
Sharon C.
my dog loved the food
Response from Happy HowlJan 12, 2026
We’re so happy to hear your dog loved Happy Howl! Thank you for sharing!
GINGER T.
My little Pom/Chi loves this food! She jumps up and down when she smells it at breakfast and dinner. We use it half and half with a freeze dried food as she needs chewing for her teeth. This is our second order of 18 boxes and will definitely order again!
Response from Happy HowlJan 12, 2026
We’re thrilled to hear your Pom/Chi loves Happy Howl! It’s wonderful that mealtime is so exciting for her, and we’re glad she’s enjoying it alongside her freeze-dried food. Thank you for your continued support, we look forward to serving her many more meals!
