Novica unites you with more than 2,000 extraordinary master artists around the world. Read about their lives, explore their fascinating cultures, and select from more than 30,000 handcrafted works of art.
NOVICA (novica.com) has 102 customer reviews on Five Star Index, with an average rating of 3.7 out of 5.
Also known as
novica.com
Website
novica.com
Category
Jewelry & Watches
Listed on Five Star Index
2026
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The company replied to 58% of reviews.
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Most recent review: September 2026.
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The Magic Portal sterling silver ring, by Eka Devi, Indonesia, is extraordinary. I fought with myself for a year over purchasing Magic Portal. I finally gave in. It was on back order---8 weeks--- but so worth the wait. The silverwork is delicate and lovely. The moonstone is clear and sparkling, the design is appealing. The overall effect is beautiful. I plan to enjoy this gorgeous piece for many years into the future. Thank you, Ms. Devi!
Response from NOVICAFeb 5, 2025
Thank you for your thoughtful review! We’re so happy to hear that The Magic Portal ring by Eka Devi was worth the wait. It’s wonderful that you took the leap after a year of consideration, and even better that you’re thrilled with your purchase! Eka Devi’s craftsmanship is truly remarkable, and we know she would be honored by your kind words.
Wishing you many years of joy with this beautiful piece, and thank you for supporting our talented artisans!
Best regards,
Robbie P.
RA
Robin A.
Are Novica items marked up items from Aliexpress?
My wife wanted some earrings from Novica that were $44. I happened to do a reverse search for them and found the exact some ones on Aliexpress for $2. I reverse searched another pair that were $80 on Novica and they were 99 cents on Aliexpress. They even used the same photos on both sites.
Response from NOVICADec 18, 2024
Thank you for taking the time to share your concerns with us.
We want to assure you that NOVICA does not sell or purchase items from Aliexpress. All our items are sourced directly from talented artisans around the world, and the prices are determined by the artisans themselves. At NOVICA, we empower artisans by allowing them to set their own prices, which reflect the quality of their craftsmanship, the materials used, and their fair compensation.
Regarding the photos you’ve mentioned, our images are professionally taken by NOVICA for use exclusively on our website and catalogs. If you’ve found them on another platform like Aliexpress, please know that this use is not authorized or sanctioned by us. Unfortunately, unauthorized use of our photos does happen, and we take this very seriously.
In the meantime, I’ve shared your comments with our team so they can further investigate these claims about Aliexpress. We greatly appreciate you bringing this to our attention and encourage you to reach out directly if you have any further questions or concerns.
Thank you for supporting our mission to connect artisans with conscious customers like you.
Regards,
Robbie P.
NOVICA Customer Care
HO
Holly
Beautiful Artistry
I have ordered several items through Novica over the past few years. I tend to favor the Bali items. I've purchased bracelets, necklaces, wood carvings and other items. I have loved every piece and have never had a negative experience with shipping or the purchases
EV
Evelin
Ich bin super zufrieden.
Ich habe mir 2 Pullover aus Peru und ein Ohrringset aus Indien bestellt. Ich war zu jeder Zeit auf dem Laufendem, wo sich die Ware befunden hat. Und jetzt sind sie angekommen. So liebevoll verpackt mit einem individuellem Gruß des Herstellers...einfach toll. Und alles passt...Qualität, Größe ....Ich würde jederzeit wieder bei Novica bestellen. Ganz lieben Dank, ihr habt mich sehr glücklich gemacht.
AB
Aruna B.
Customer care excellent
Customer care excellent
My order was delivered in tact
My outfits are gorgeous
Recommend Novica highly
TM
TH M.
I LOVE the Undiscovered boxes
I LOVE the Undiscovered boxes! Whether I customize my box or they choose for me, the items are always well-crafted, interesting, beautiful and unique. I get the boxes quarterly and then use the items for birthday and Christmas gifts. I have always received good value for the money and the description cards of each item and artisan is a wonderfully personal touch. The delivery is also beautifully wrapped every time. I HIGHLY recommend Novica and the Undiscovered Artisan Box subscription!
AD
Adrienne
The only problem with novica is that…
The only problem with novica is that there are so many beautiful relatively inexpensive items that you can go bankrupt in a few minutes. Being in touch with the world artisan community is always wonderful. Thank you.
S
S
Novica has the WORST Customer Service…
Novica has the WORST Customer Service and have technical Issues each time. For an Airmiles points bonus, the coupon had an error message and I missed points each time. Airmiles would not help as your issue. They can’t make up for a lot of Airmiles missing. They never care/helped. Never responded to my urgent calls/email to fix things. One gift was 5 months before the date, but arrived MONTHS LATE for her October birthday. She had no gift for her birthday. That ruined it for both of us. No help with sales/online coupons not working. One item took ONE YEAR due to too many problems using their Credits/Coupons. Very limited time for Managers working to fix problems. Make Managers competent and more available. It also took two weeks for urgent email to be responded to. A few had low quality problems, like not even close to the photo and not good and ignored for refunds/returns.
Work from home employees were awful. Did not understand - asked for a manager every time I called. I also sent a Facebook message requesting that Manager to fix the problems. No response.
Now last order ever! Told me most are shipped from USA warehouse. I LOVE elephants, so I bought four wooden elephants for Christmas. It was NOT their USA warehouse was AFRICA, so it was months to arrive. Calls/email asking why it was taking so long and arrived late January, my tree has only elephants, so I was upset none from you. Were not at all like photos - all looked black and from “ebony”, wood, so it is usually black. They were TINY and too small for my tree, but three were medium brown. One was darker, but still not dark like your photos. Never had them out because I planned to return them. I despise brown and my home is white and very modern, so they looked ugly. I emailed/called for return them and no response, then was told was too late to return - not my fault staff did not process the return. I updated them, as one cracked (perhaps 2 need to look in box). Of course - Africa to dry Canada, a TINY wood item would not survive. A waste of money. Was too mad to phone/email AGAIN, as never resolved problems and they ignored my Facebook complaint too. Now, it has been a few years and I get mad looking at the box on my desk and that you never respond, so YOU made me miss my return deadline - was not my fault.
Be very careful and know it is high-risk at Novica. Was great prices and now are 4+x higher with a Recession and way too many email, but I loved them for gifts. Not worth it. I just deleted about 50 email from them.
*Won't let me put the estimated date.
Thank you for your response, but you neglected to READ they don't respond to email, or phone messages. I spent a long time writing this and the purchase was not a lot of money, so I am done with wasting my time. Please resolve it here. YOU can copy/paste it to an email, as I can.
Response from NOVICAJun 25, 2024
Thank you for taking the time to share your feedback. I'm genuinely sorry to hear about your disappointing experience with our service. I understand how frustrating it must have been to face multiple issues with your orders and our customer service team.
I want to assist in resolving these matters and improving your experience. Could you please email me at [email protected] with your order details? I will personally ensure that your concerns are addressed promptly.
Once again, I apologize for the inconvenience caused and appreciate your patience. We value your feedback and are committed to making things right.
Best regards,
Robbie P.
Customer Service Manager
Novica