At NAADAM, we’re dedicated to making the world’s softest knitwear at prices that make sense. By working directly with herders and cutting out the middleman, we’re able to offer premium cashmere and everyday essentials that are made to last. Our goal is simple: deliver timeless, high-quality pieces you’ll reach for again and again.
NAADAM (naadam.co) has 262 customer reviews on Five Star Index, with an average rating of 2.2 out of 5.
Also known as
naadam.co
Website
naadam.co
Category
Clothing & Underwear
Location
New York, New York
Listed on Five Star Index
2026
About these reviews
Replies
The company replied to 37% of reviews.
Latest
Most recent review: October 2026.
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Reviews are shown as their authors wrote them. The company can reply, but cannot edit them.
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This company is terrible. I’ve been waiting three weeks for a sweater and they only responded to my first request for an update (which I sent after waiting 7 days to receive a tracking number) saying they would check on it and then they never responded again after I wrote at 10 days, 14 days etc. Truly a miserable experience. I wonder if I’ll ever receive the package.
Don’t waste your time.
10/25/22 I just wanted to update that I still don't have this item a month later.
DS
Deirdre S.
Great Quality Cashmere at Low Cost
My experience with NAADAM has been great, but somewhat irrelevant. I’ve read many negative reviews about NAADAM, and I’m sorry, but I have to say this: Read the Shipping & Returns Policy BEFORE you shop at any online retailer. I always read them before I order—that way I know what to expect. It clearly indicates the restocking fee, and that there are no returns on sale items, etc.
Cashmere pills, and there’s no way around this—especially 100% Cashmere. It is extremely delicate. You need to take very good care of Cashmere, like fine silk—wear it gently. It’s not like other wools that are more durable or blended Cashmere with synthetics that make it stronger.
For pilling, I recommend investing in a good fabric pilling remover. Don’t bother with manual ones. Get an electric one with multiple settings, so you can use it on low for delicate fabrics like Cashmere. Use it gently—don’t press down hard when using the pilling remover, just glide it across the garment.
ALWAYS hand wash Cashmere (or sometimes you can dry clean). Use a delicate wool detergent, like (my favorite) Outback Gold Wool Wash, The Laundress Wool Wash, or Woolite. Soak the garment in lukewarm, soapy water for 10-15 minutes, gently wash (don’t rub), and rinse 2-3 times. Never wring the garment—gently press to remove excess water, then lay it flat on a large towel, fold the towel over the garment, and roll it up like a log. Gently press to remove remaining water. Use a fresh towel and lay the garment flat on top, arranging and fluffing it so it keeps its shape.
When you’re not wearing your Cashmere during warmer months, store it in a cotton or linen bag. Don’t hang sweaters on hangers—just fold them and keep them in a cool, dark place.
If all this sounds like too much work, I really wouldn’t recommend buying expensive Cashmere.
Response from NAADAMAug 27, 2026
Hi Deirdre,
Thank you so much for taking the time to leave such a thoughtful and thorough review! You really hit the nail on the head when it comes to caring for cashmere properly. We especially appreciate you sharing your care tips and recommendations for other cashmere lovers. We do our best to provide helpful care guidance for all of our customers and garments, and proper care can make such a difference in keeping your pieces looking and feeling their best for years to come.
We’re so glad you’ve had a great experience with NAADAM, and we truly appreciate your support! Please keep an eye out in your inbox for a note from our team.
FT
Frank T.
Atrocious customer service
Atrocious customer service support.
I fell hook line and sinker for their marketing. Their youtube ads make you think it's this wonderful company that cares so much about producers and consumers...not in the least!!!
I figured since they save so much money producing their goods in Mongolia they have low overhead and would excel at simple things like exchanges/returns... not NAADAM.
Horrible, horrible customer service. Sizes vary wildly - some run big, some small. Oh and if a product is on sale, they won't let you exchange it for a different size. WHAT???? Don't order from them. They suck.
LA
lacust
Terrible Support. So difficult to exchange.
You expect any online service to be great at exchanges/returns... well, not NAADAM.
Terrible customer service experience. Sizes are very inconsistent by product - some will run too big, some too small. Beware if a product is on sale, the would not let you exchange it for a different size. Terrible practice. Stop ordering from them. Not worth the pain.
MA
Mamamia
I’m going to sing Naadam’s praises
I love Naadam - you just have to know how to order from them and when.
Most of the negative reviews are shipping and size ordering and I understand buyers being frustrated waiting for Christmas presents, and the company probably had staffing and logistics problems due to Covid (everyone did - USPS lost an item I ordered in September last year and their tracking had the package going from one end of the US to the other several times and they could care less and it came at the end of January).
And as for sizing, the website has a full description of the size the model is wearing as well as a size chart and what’s available and what’s out of stock.
That being said, I’ve bought joggers,sweaters, shawls and all are good quality, wash beautifully and do not pill. I live in their recycled cashmere joggers in the winter - they are stylish and luxurious enough to wear out as well as lounge around the apartment in.
The company emails order acknowledgments promptly. gives updates on order status and tracking info and the goods usually arrive within a week currently.
So now watch, just because I said all that the next time I order will be jinxed for sure.
JB
Jane B.
Terrible lack of actual ‘customer service’
Very unhelpful ‘customer service’. I am in Australia and ordered a sweater as a gift then realised due to some computer window changes the default (wrong) XXS size was on the order instead of the wanted XL.
I sent a reply to the original ‘we have your order’ email within 4 minutes, and followed up immediately after with an email to ‘customer support’ explaining the problem and asking them to change the size. This is something that most online companies manage to do without issue.
Not NAADAM! I got an immensely wordy reply a day later saying it was ‘difficult’ once the order had been placed. OK, difficult. Surely that is why one has customer service? You know, to solve problems and make customers happy! . A lengthy explanation of the return process (wait for arrival, request return, send it back… etc). Why? Seems stupid to send a parcel from the US to Australia and back when it could be avoided.
And at the very very end, she said alternatively you could request to cancel and I could try to do that, provided it hasn’t already shipped. Aargh.
Yes, cancel it please I replied. Thinking, I bet by the time the response comes, with all the delays, you’ll have shipped it.
No response.
And this morning, sure enough, I get a Your order Has Shipped notification. NO further response from the CSO.
If she had an ounce of initiative, she would have cancelled it (since changing size was ‘difficult’).
I’ve had better customer service from almost any other online company I can think of, and remain very cross with this one. Won’t buy from them again.
If there’s a problem, you are obviously on your own.
Wish I had read the many other negative reviews before buying from them. Caveat emptor.
SK
Sophia K.
Not impressed
Not impressed. The sweater 100% cashmere is same or worse quality than my Uniqlo, which is much cheaper. Don’t be fooled by this super good marketing brand.
SH
Sheila H.
Poor costumer service and poor quality. I bought a in sweater and in less than one…
I bought a sweater and in less than one week it had snags all over it. I wrote to ask them how to avoid this from happening and the first thing they said was since you bought it from Nordstrom we can’t replace it. I was not even asking for a replacement. They had no suggestions to avoid this from happening.