Jewelry Television (JTV) was founded in 1993 by three Knoxville natives Bill Kouns, Bob Hall and Jerry Sisk Jr. While its headquarters are still in Knoxville, Tennessee today, JTV is proud to be one of the largest jewelry retailers in the United States and has built one of the strongest supply chains in the jewelry industry with offices in Bangkok, Hong Kong, Jaipur, Mumbai and China. JTV was founded with the mission of opening the world of jewelry and gemstones to everyone. We strive to continually surround ourselves with the best and the brightest in the jewelry and gemstone business, including numerous Graduate Gemologists and Accredited Jewelry Professionals. Everyone at JTV enjoys sharing their passion and knowledge about jewelry with our customers and viewers. JTV proudly offers an extensive line of different gemstone varieties and exclusive jewelry brands for you to explore. If you love jewelry, you'll love us!
JTV (jtv.com) has 94 customer reviews on Five Star Index, with an average rating of 1.9 out of 5.
Also known as
jtv.com
Website
jtv.com
Category
Jewelry & Watches
Location
Knoxville, Tennessee
Listed on Five Star Index
2026
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The company replied to 24% of reviews.
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Most recent review: October 2026.
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I called to purchase a bracelet advertised for $99.99 and free shipping. The price ordering it online was different so I called in. Turns out the one in gold color is $119.99 and I have to pay for shipping and tax of course. I had to convince the operator that I was watching it as we spoke and the price stated was $99.99 but her computer didn’t agree so I had no other option than to pay the higher price and shipping. Ridiculous. It took 25 minutes on the phone just to complete one order. If I hadn’t really wanted it, all the misrepresentation, would have made me just not get it. Very disappointing, I doubt I’ll ever order anything from jtv again.
CU
customer
I had a bad experience with this…
I had a bad experience with this company. I ordered beads which were on sale and for some reason the shipment was returned to company enroute to me. It took me over a month to receive credit and then it was discounted $30.00 and removed from my account (I was charged 59.00 for the beads but received a 29.00 credit). I will pay them in full and not give my business to them. They are not trust worthy.
JJ
Jacqueline J.
Caveat Emptor buyer beware
I purchased a clearance alexandrite/tanzanite ring for my elderly mom for this past M Day. The ring is beautiful and she loves it. A side stone catches when it comes in contact with clothing and now the center stone is loose, she has had it 2 days. She does not want to the ring sent back or sent back for repair and cried for me not to. They do not have another so I cant exchange it.
I called and spoke to Charlie at JTV asking for a refund for some of what I paid so I could have a local jeweler do the repairs same day service. He not only said no he was a bully and rude.
I read several reviews that stones in settings from JTV were fake...Im praying this is not the case. I will do two things:
1. have a reputable gemologist state if the ring is worth what I paid and verify the stones are real
2. if yes I will pay him or her to do repairs in one day so mom will be happy. If no I will send it back for a full refund
I called 3 local jewelery stores and they all quoted a cost of between$157-200 for verification and repairs.
I was really excited about this purchase but it has been very stressful.
Why dont companies realize happy customers lead to more sales and unhappy ones lead to bad reviews????
JA
Janet
Horrible treatment
I called customer service to find out why my account was blocked. I have been a customer for over 8 years have purchased several thousands of dollars of merchandise through stretch pay. She informed me that a $17 balance was owed from 2017 which I never received
any collection notices for and because of that now they blocked my account. I was told even if I paid the $17 my stretch pay privileges were taken away. I am not a child I have perfect credit you bring up something 7 years ago after I've ordered thousands of dollars worth of products on stretch pay and have always paid on time now you can take JTV and all your products and put it with the sun don't shine. I will never order again from this company such poor management to take away stretch pay from a perfect paying responsible customer for over 7 years because of $17 now you bring this up. I will take you off my channel as well. Bye-bye JTV
SV
Sarah V.
We purchased a ring in December
We purchased a ring in December. In April one of the diamonds fell out. My fiancé purchased the ring online and when I called to send it for repair they refused to speak to me even though I just wanted an address to send it in. He spoke to them and we sent the ring for repair. We received an email that the repair will cost $35 after owning the ring for 4 months. I called to pay the fee. They spoke to my fiance who was at work and got his permission to speak to me. I was transferred to another person who told me the first lady was “mistaken” and there was no way they could take a credit card number from me because it is not my account. I just wanted to pay the fee and get my ring back. We leave for Mexico in 2 weeks to get married and I have no ring. A ring should last longer than 4 months without a stone falling out in the first place considering I work from home and only put the ring on when I leave the house. It wasn’t even consistently worn in those 4 months. I won’t ever order jewelry online from this company again and dealing with their customer service is ridiculous.
SS
Sandy S.
I like your hosts but some need their nails done. It just bugs me to see them not pretty. I like all of my jewelry.
Hi, I was trying to say I really like all my jewelry
but please tell the hosts that they need their nails taken care of. The gal on tonight hasn't had hers filled and it is not a good look.
JN
Julia N.
I love JTV, but I’m shocked!
I have been a loyal customer of JTV for approx 16 years. When I called customer service today to place an order, I was shocked to find out that I was talking to a person in the Philippines. JTV has outsourced their jobs to another country! I’m sure this is all in the interest of saving them money. And this has nothing to do with being prejudice, because I definitely am not! I used to love talking to the friendly JTV employees when I called in to place an order. They were all so friendly. So often, we would end up laughing about something, and they would truly make my day! I loved their southern accent and southern charm. Truly some of the nicest people I’ve ever done business with! But, not anymore! Unfortunately, this is happening more often, than not. I am forced to do business with a person I can’t understand and it ends up taking me forever to place the call. I think it is shameful to not hire employees in our own country. One more example of sending either our products to another company to be built or hiring people from another country. I find it difficult to believe that this decision is due to an employee shortage. In the past when I called customer service, every JTV employee talked about how they loved working there, and what a wonderful company it was to work for. I know for a fact, there are several of the JTV program hosts that have been there either since the company started, or a few years after. Since JTV has been in business for 30 1/2 years, that speaks volumes about how they take care of their employees. JTV has a huge customer base. The show hosts often state how their jewelry shows reach millions of viewers in the US, Canada, and a few other countries. I highly doubt the outsourcing is due to financial difficulties, based on the number of customers who purchase from them. We’re making our country weaker, by sending our work overseas, and enriching other countries. It’s obvious America is on a downward spiral and it is heartbreaking to see JTV contributing to the problem. My fondness of this company has certainly changed. I doubt this review will be read by the JTV President or other employee executives who made this outsourcing decision. I most likely will not stop doing business with JTV, because I make jewelry, and they sell jewelry making supplies. But, I’ll try my best to place my orders online, and avoid calling their customer service. Paying customers should not have to exhaust themselves, while trying to understand a customer service person, in our own country. What used to take a few minutes, took almost 15-20 minutes today. Its bad enough that everything I buy today is from China. Yes, I said it! I spoke the truth and said what 99% of Americans want to say. There may be those who have an issue with what I’ve written. Just remember, we’re all entitled to our own opinion. In closing, I want to reiterate, JTV has high quality, beautiful jewelry, and related products! Its not about what they sell, its about what they did. They took away from their own home country to help enrich another. It’s happening way too much. Disappointed to see JTV being part of them problem.
VD
VINCENT D.
my wife called jtv about ordering an…
my wife called jtv about ordering an item and they kept telling her it was free shipping if ordered online. well it wasnt and after having phone chat, received no satisfaction , this is a trick and i bought item for her and next time will look elsewhere- bait-and switch beware