BatonReviews of baton.com

I worked with Baton to sell one of my businesses, and it was an incredible experience. They have a dedicated team that will work tirelessly to help you, and if you're as lucky as me, you'll have the opportunity to work with Fahad. I can't recommend their platform enough, and I've already signed up to sell another business through Baton.

I have to say i was reluctant to list my business with Baton, but i must say that i am glad i did and it was a very positive experience. My broker Fahad was very responsive in answering my questions and he did excellent job working with me on my listing and also working with me on the multiple offers we received. Spend the extra time and give them what they need to do their job answering all the questions and take the time to do the series of videos. If you have a successful business that people want to buy & you dont over value your business and follow there steps ,then you will have better success in selling your business. Be patient ! Having said all that i did not end up selling my business. This was my choice , and not the lack of a successful team that worked with me during the whole process. Good luck

We had a fantastic experience selling our business with Baton. The onboarding was a breeze. They answered all my questions...and I'm really a pain to deal with - especially with something as important as selling my first "baby." But everyone was patient with me and put up with my desire to control things and understand all the details. I really liked the Dashboard and using it to see leads and connect with our advisor Reid. He was always responsive and helpful when I had any questions or concerns about the process and very easy to reach. Yes, it was a waiting game, but we had several leads over the 8 month period, a couple zoom calls with interested parties, and then Baton connected us to our buyers. You can't get much better than reaching the objective! Overall, I am thoroughly pleased with the level of service I received from Baton! We were able to literally "pass the baton" to the new owners because of Baton Market and I couldn't be more thrilled!

I acquired a tehnology consulting company where Baton Market were the broker. The process was great, and the Baton team were active in helping get the deal over the line. I'd gladly work with them again.

Baton is easily one of the best platforms for buying a business. The site is clean, intuitive, and incredibly easy to use. I especially appreciate the ability to filter by asking multiple — something most platforms don’t offer but makes a huge difference. What really stood out is how curated the listings are. Unlike other sites that feel overloaded with inflated or irrelevant deals, Baton focuses on quality over quantity. The pricing feels realistic, and the transparency is refreshing. But the real game-changer? Access to off-market deals. That feature alone sets Baton apart and shows they're thinking beyond the standard broker model. If you're serious about buying a business, Baton is absolutely worth using. It feels like the platform this space has needed for a long time.

I used Baton to sell my small business and retired. They were instrumental from the valuation till after closing, assisting me all along and guiding me through the entire process. Their fee was very competitive but I also chose them because their approach was very tech and data based, unlike more traditional old fashioned brokers. The M&A background from advisors allows us to get a good valuation and an even better price from buyers. Through the negotiation, while I was always the one making decision, they were also advising me on what was not reasonable of an ask, what was customary, and what was not on each side. It was valuable as a seller like me with no experience selling a small business before. Their dashboard kept improving during the process and give s a good understanding and visibility of what is happening. I really like the fact I had an entire team supporting me and the transaction, solving issues and pushing the deal through. FInally, they have a strong and solid technology : in case of litigation from the buyer for misrepresentation or such, all exchanges, reports, meetings, emails are securely backed up and can be accessed if need be. I would use them again if I were to sell another business.

Great experience from the buyer perspective. Responsive team, user-friendly platform, broad array of listings across the U.S. Direct communication with CEO.

I have sold my business within the 6 months. They did a good job on qualifying leads. It was a smooth transaction. Our m&a advisor, Fahad was knowledgable and experienced. Would love to work again in the future.