Jonathan
My advisor has been great but..
My advisor has been great. The initial valuation of my business has only gone down from when we began. Now I'm at ⅓ of the initial valuation and wishing I hadn't started the process.
We founded Baton to give every small business owner—and future owner—the insight they need to plan their next big move. We’re working to make small business ownership attainable for everyone. And that starts with universal access to reliable data and trusted expertise.
Baton (baton.com) has 79 customer reviews on Five Star Index, with an average rating of 4.8 out of 5.
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Jonathan
My advisor has been great. The initial valuation of my business has only gone down from when we began. Now I'm at ⅓ of the initial valuation and wishing I hadn't started the process.
Valued C.
I think your staff is amazing!! Wonderful team. I just don’t feel like I’m getting any interest and was hoping for more. When I signed, it seemed like it would be marketed very well and that they had over 400 matches to possible buyers. I’ve gotten 0. I did bring in one from a social media post I did. Just think your company may have oversold the potential interest and not feeling like it is worth the value unfortunately
Response from BatonNov 8, 2025
We're glad to hear you’ve had a great experience with our team so far, but sorry that the level of buyer interest hasn’t met your expectations. We’re continuously working to maximize exposure for all of our sellers and connect them with the right buyers. I’d encourage you to reach out to your advisor to discuss next steps and additional ways we can help increase visibility.
HW
Interesting platform. I like that it helps streamline the front end of the business buying process. It goes from reviewing a listing to signing an NDA to gaining access to the data room much faster and way easier. Love that it's one NDA for all businesses on the platform. After that, however, I'm less in love. If you have follow up questions or want to talk to the broker, it's still an automated process - that can take up to 7 days for a reply! In my experience, time kills all deals. I'd like the opportunity to chat with a broker way sooner than that.
Response from BatonJan 27, 2025
Thank you for your feedback! We’re glad you find the streamlined NDA and faster data room access helpful. We hear you on the delays with broker communication—time truly is critical. Improving this process is a top priority, and we’re exploring ways to make connections faster.