Jonathan
My advisor has been great but..
My advisor has been great. The initial valuation of my business has only gone down from when we began. Now I'm at ⅓ of the initial valuation and wishing I hadn't started the process.
We founded Baton to give every small business owner—and future owner—the insight they need to plan their next big move. We’re working to make small business ownership attainable for everyone. And that starts with universal access to reliable data and trusted expertise.
Baton (baton.com) has 79 customer reviews on Five Star Index, with an average rating of 4.8 out of 5.
Is this your business?
Correct your details and reply to customers in public. Both are free.
Claim this listing
Internet & Software · New York, New York
Excellent

Internet & Software · Flushing, New York
Excellent
Internet & Software · brooklyn, New York
Excellent

Internet & Software · Yonker, New York
Excellent
79 approved reviews, newest moderated first
Jonathan
My advisor has been great. The initial valuation of my business has only gone down from when we began. Now I'm at ⅓ of the initial valuation and wishing I hadn't started the process.
Collin
Nice job all the way through the process.
Mike C.
Baton simplifies what would otherwise be a byzantine process. The platform is intuitive and my analyst is very, very sharp.
Response from BatonNov 7, 2025
Thank you for the review! We are aiming to make this complex process simpler for everyone.
Valued C.
I think your staff is amazing!! Wonderful team. I just don’t feel like I’m getting any interest and was hoping for more. When I signed, it seemed like it would be marketed very well and that they had over 400 matches to possible buyers. I’ve gotten 0. I did bring in one from a social media post I did. Just think your company may have oversold the potential interest and not feeling like it is worth the value unfortunately
Response from BatonNov 8, 2025
We're glad to hear you’ve had a great experience with our team so far, but sorry that the level of buyer interest hasn’t met your expectations. We’re continuously working to maximize exposure for all of our sellers and connect them with the right buyers. I’d encourage you to reach out to your advisor to discuss next steps and additional ways we can help increase visibility.
Power West E.
Reid Kleinman is very good at coordinating potential buyers and sellers. Good communication and follow-up. Excited for the possibility of an offer in the near future.
Response from BatonOct 24, 2025
Hi there, Thanks so much for sharing your experience! We’re thrilled to hear that Reid provided clear communication and strong coordination throughout the process. We’ll be sure to pass along your kind words to him and we’re excited to see things move forward for you soon!
Greenway P.
Working with Reid from Baton Market was truly one of the best decisions we made throughout our business sale. He was knowledgeable, reassuring, and incredibly supportive from start to finish. There were plenty of ups and downs along the way, but Reid had our backs through every single one of them. His calm confidence and steady guidance made an otherwise stressful process feel manageable and even exciting at times. Reid’s expertise, paired with the professionalism and resources of Baton Market, gave us complete confidence that we were in the best hands possible. He took the time to explain every detail, advocate for our best interests, and make sure we always felt informed and protected. We can’t thank Reid and the Baton Market team enough for their dedication, patience, and genuine care. If you’re considering selling your business, we wholeheartedly recommend working with Reid and Baton Market, they’re the real deal.
Response from BatonOct 24, 2025
Thank you so much for sharing this and huge congratulations on your sale! We’re so glad to hear that Reid and the team were able to make the process smooth and supportive from start to finish. Your trust means a lot, and it’s wonderful to know you felt confident and cared for along the way. Wishing you all the best in your next chapter!
Jone T.
Your Company is very Good because your Company service are good your impoloers are Good working for this company.
Response from BatonNov 8, 2025
Thank you!
Kathleen G.
I sold my small business from start to finish in 4 months. I had tons of interest, and a great supportive rep at Baton who got it done. I am highly satisfied with my experience and highly, highly recommend selling with Baton.
Response from BatonOct 24, 2025
Hi Kathleen - Congratulations on your sale! We’re thrilled to hear that your experience was smooth and successful from start to finish. It’s great to know your Baton rep was able to make the process easy and productive. Thank you for trusting us to help with your sale, and all the best in your next chapter!