BatonReviews of baton.com

Baton was a true partner in the sale of our company. Of course, we didn’t know what we didn’t know. With Baton’s guidance we were able to accelerate our understanding and decision making. Serena Lee was an invaluable advisor, particularly with sourcing prospects and keeping everyone focused and on task throughout the diligence and closing process. We had a very successful experience with Baton.

Over the last year, we had some ups and downs with buyers coming in to look at and value our business. Once Baton and Reid got involved, things were streamlined and organized, with a clear approach of how to move forward. They paired us with potential buyer fits and eventually helped us navigate the sale. I can't thank Reid and the team enough. We highly recomend Baton and Reid for anyone looking to sell their business.

Transacting a Business is a Big Deal, no matter how small, it is likely one of your biggest life decisions. I could not have done it on my own, unless I was 100% certain that the person sitting across the desk from me was going to be less knowledgeable about the process than I....which is not worth the risk of flying solo. Having a Baton Advisor who has advised on deals before, and understood the ins and outs was priceless and I know I got the best deal possible because of having Baton on my side.

Incredibly helpful team. Serena was amazing at helping me navigate the full process. The portal and weekly meetings kept us organized and on track. I honestly don’t know how you could navigate this emotional and ever changing process without Baton. I highly recommend it from a sellers perspective.

The online platform with videos made our listing very personable. Reid Kleinman did an outstanding job of keeping things on track with weekly meetings with us and the buyer.

Ani and Clara have been great to work with. Ani has provided excellent direction throughout the entire process. His thoughtful observations have more than helped us in making an informed decision. We are grateful for his diligence and guidance.

- You website has never worked. - The counter for actions required is always wrong. - There is no way to organize the list of interested parties and it's difficult to tell what follow up is actually required

We had a great experience working with Reid Kleinman. The entire process was handled professionally, with clear communication, timely follow-ups, and strong support from start to finish. The due diligence tracker provided was very thorough and extremely helpful, and Reid’s follow-up throughout the process made a real difference. The weekly status meetings were especially helpful in keeping everything on track, addressing questions promptly, and giving us confidence at every stage of the transaction. We truly appreciate the support and would recommend working with Reid to other small business owners looking for a reliable and experienced partner.