We founded Baton to give every small business owner—and future owner—the insight they need to plan their next big move. We’re working to make small business ownership attainable for everyone. And that starts with universal access to reliable data and trusted expertise.
Baton (baton.com) has 79 customer reviews on Five Star Index, with an average rating of 4.8 out of 5.
Also known as
baton.com
Website
baton.com
Category
Internet & Software
Location
NY, New York
Listed on Five Star Index
2026
About these reviews
Replies
The company replied to 92% of reviews.
Latest
Most recent review: October 2026.
Edits
Reviews are shown as their authors wrote them. The company can reply, but cannot edit them.
Score
This company cannot pay to remove reviews or change its score.
I've just started communicating with the firm. So far, so good. I'm being helped with timely information and responsiveness. I look forward to buying one of the companies they may represent. I'm interested in a technology and management consultancy, as a buyer.
Response from BatonMar 28, 2025
Thank you for the kind words Renuka! Hopefully we continue to meet (or exceed!) expectations.
AK
Ashwini K.
Not a usable site.
Sign up was not smooth. Seemed to have infinite loop issues. Listings were marked as "Under contract"almost as soon as I filled up detailed form. Listings disappeared after I sent a message to the owner. Not sure what is happening behind the scenes. Poor user experience.
Response from BatonMar 28, 2025
Hi Ashwini, sorry you had trouble with the sign up, you might have been inquiring on businesses that were close to going under contract. We did have a bug on sign up that was resolved quickly but you might have been caught in that loop.
AA
Alan A.
We meet through an email
When I first contacted Baton Marketing, I was very interested in the way they did business and looking for buyers and of course seller like me. After a few meeting my partner and I decided to go and give it a
try. Working with our rep, we when through and fill out paperwork about our company and also did a few video's that help set up with question for us to answer. To our surprise, within a week we had buyers showing interested in our company and after 2 months we found a buyer. I was told our sale was quicker them most, but with their help and support working with the buyers, it all came together quickly.
They were great to work with and more important they did what they said they do throughout the sales process.
Response from BatonMar 6, 2025
Alan, thank you so much for the fantastic review! We’re thrilled to hear that the process was smooth and that we could help you find the right buyer so quickly. You built an incredible business, and we were honored to be part of your sale journey. Wishing you all the best in your next chapter!
EB
Empire Business L.
Experience and Process
As an attorney handling many small business sales, I've worked with a wide range of brokerages and advisors. Baton and their team are experienced and have a well-structured process that makes my job easier. This, in turn, leads to a more efficient and cost-effective legal process for their clients. We would happily recommend Baton to any of our clients looking to sell their business
Response from BatonMar 6, 2025
Daniel, we greatly appreciate your kind words and recommendation! It means a lot coming from an experienced attorney who has worked with many brokerages. We value our collaboration and look forward to helping more of your clients successfully sell their businesses!
PR
Peter R.
The process from the initial call was…
The process from the initial call was terrific. Their "prospector" cold called me and being in sales for 40+ years I was skeptical to say the least. But as she/Alex explained the process the more interested I became. At the end of the call, I was very engaged and wanted to learn more. Then I was put in touch with Reid K, who is nothing short of a gem and a pro. Patient, thorough, professional and easy to work with. Trying to sell a business on my own was potentially an extremely daunting process. Once committed, Reid and his team took care of all the documentation/financials, which were all uploaded to their portal so I didn't have to submit every time a prospective buyer contacted me to ask and then I would have had to get NDA's on every potential buyer and vet them myself. Baton vetted everyone and once deemed viable, set up short discovery calls for the buyers tand myself to ask questions and determine levels of interest. Once a buyer was secured, and an LOI was submitted, Reid/Baton took care of the process from escrow, to legal, to purchase and sale agreements +++. At the end of the day, even though the transaction took a bit longer than hoped for, it had nothing to do with Baton. Do yourselves a huge favor, have Baton handle all your transactions, you'll save a ton of time, aggravation, and in the end, money. They are a valuable cost effective resource with all the tools rolled into one neat package. So glad they "found" me.
Response from BatonFeb 10, 2025
Thanks so much for your thoughtful review! We're thrilled to hear that Alex and Reid made the process smooth and stress-free for you. Selling a business can be daunting, and we’re glad we could take the heavy lifting off your plate. Your kind words mean a lot, and we appreciate your trust in us. Wishing you all the best in your next chapter!
BN
Bob N.
Very good selling experience!
Overall, a good selling experience. Serena was always responsive when we had questions or topics to discuss. We had discussion with a number of prospective buyers and closed with the one that was the best match.
Response from BatonJan 27, 2025
Thank you for sharing your experience! We're so glad to hear that Serena provided responsive support throughout the process. It's great that you connected with multiple buyers and found the perfect match to close the deal. Congratulations, and we wish you all the best in your next chapter!
NH
nathan H.
Best in class experience
Navigating this website feels like a breath of fresh air. The design is intuitive & it is a truly user-friendly experience. Whether you're a acquisition newbie or a seasoned pro, you'll feel right at home browsing opportunities. Trust me - it'll be difficult to use their competitors after this just due to the scattered & vague/missing information provided. The team is top notch as well. Everyone I've been in contact with at Baton has been incredible. All around great experience!
Response from BatonJan 27, 2025
Thank you so much for your amazing feedback! We're excited to hear that you found the design intuitive and the experience user-friendly—it’s exactly what we aim for.
We’re grateful for your support and look forward to helping you with more opportunities!
HW
HW
Interesting platform
Interesting platform.
I like that it helps streamline the front end of the business buying process. It goes from reviewing a listing to signing an NDA to gaining access to the data room much faster and way easier. Love that it's one NDA for all businesses on the platform.
After that, however, I'm less in love. If you have follow up questions or want to talk to the broker, it's still an automated process - that can take up to 7 days for a reply! In my experience, time kills all deals. I'd like the opportunity to chat with a broker way sooner than that.
Response from BatonJan 27, 2025
Thank you for your feedback! We’re glad you find the streamlined NDA and faster data room access helpful.
We hear you on the delays with broker communication—time truly is critical. Improving this process is a top priority, and we’re exploring ways to make connections faster.