Ulta BeautyReviews of ulta.com

I'm over Ulta having "free gifts" that sell out in 5 minutes. I'm done shopping here. I literally just cut up my credit card over it. It's EVERY.SINGLE.TIME!!

Ulta is erasing biological women! By allowing men to explain what it means to be a female or in their words girls/girlhood is a huge slap in the face to real women! We have a voice and we won’t allow you to redefine what it is to be a woman/girl. We have unbelievable buying power and will shop somewhere else that doesn’t try to erase the biological beautiful females of the world!

I shop at Ulta online from the UK but NEVER AGAIN. I hope every female boycotts Ulta beauty….Sell your products to men and see how that goes for ya. BYE!!!

Quality and value are lacking a bit. Also, stop trying to go woke to appease certain groups. Just stick to overpriced beauty products.

Ulta and the new woke commercials. What a sick joke. Go woke go broke

I am a woman, a medical professional and mother of 3 children born from my own womb through my birth canal. I am horrified at the woke adverts here Women unite and never buy from here

I used to go here frequently. For the last couple of years, I have been going much less. They are very biased and discriminate against straight people. I refuse to go now because, like so many other woke companies, they are marketing only to Transgender individuals. I wish companies would stop with this BS. Just do business as usual, and stop pushing political agendas.

I never shopped at Ulta but I’m a gay man who supports REAL WOMEN’S RIGHTS. These two have made a mockery of actual real gay men who just want to live their lives and not be loud about it. Whatever I can do to support “real women” I will support those real women, like my mom, sister, grandmother, and aunts and my other (real) female friends. Just know the majority of “sane” gay men do NOT support this woke trash.