Extremely disappointing experience. I originally ordered cologne from HOK, only to discover I had unknowingly signed up for a recurring membership.
A month later, I was charged $43.16 AUD. When I tried to use the advertised store credit, the website charged me another $33.10 without applying it.
After cancelling my membership, I clicked a button saying "Order Now and Use $29.99 Store Credit", which instead reactivated my subscription and charged me another $43.16 AUD on the same day!
In total, I was charged $119.42 AUD through a confusing and, in my opinion, extremely misleading process. I immediately cancelled my membership and have not knowingly used or redeemed any of the membership benefits.
Customer support responded but failed to address my actual concerns or confirm a refund.
I feel completely deceived by this experience. I've requested a full refund and will be disputing the charges with my bank if the issue remains unresolved.
Be extremely careful when ordering from this website, particularly with their membership and checkout process. I would not recommend HOK.
Response from ThehokOct 16, 2026
We’re truly sorry to hear about your experience and understand your frustration regarding the membership charges and store credit.
We’d like the opportunity to review your concerns and help resolve this matter. Please contact our support team via email with the details of the charges, and we’ll look into the issue and assist you with the best possible resolution.
We sincerely apologize for the inconvenience and appreciate you bringing this to our attention
JG
Josh G.
I wish I could give them 0 stars
I wish I could give them 0 stars. Refuse to honor their advertised return policy. They products smell good but don’t last over an hour & I paid for the “upgraded” longer lasting version. Overall throwing $ away buying from them.
Response from ThehokOct 16, 2026
We’re sorry to hear that you’re disappointed with your experience and understand your concerns regarding the product’s longevity and return policy.
We’d appreciate the opportunity to look into this and help resolve the issue for you. Please contact our support team via email with your order details, and we’ll review your concerns and assist you with the best possible solution.
We sincerely apologize for the inconvenience and hope to make things right.
AS
Anurag S.
They're scammer and even you don't opt…
They're scammer and even you don't opt of membership they kept on billing you on your credit card... they deducted more after email; they apologised and refunded i got less money after a month due to the forex rate.... and now, after a month, they billed again. It is forced billing and desperation to sell their useless product and keep billing .
In one email they accepted their mistake and refunded less but this time they are saying I have opted for membership I never even ordered from them after my first order which was 3-4 months ago they are just fraud and sending bills … this is clear scam please don’t trust these cheaters I can share all emails and transactions all proofs and order proofs where there was no membership opted.
Steven & HOK is running unethical business, they use your card without your consent, even you cancel their fraud forced membership which you never opted….
guys suggesting here cancel your card and block this merchant, dispute it through your bank. And file a consumer complaint through FTC US online… and report all their social media adds which will help people to avoid scam..
Response from ThehokOct 16, 2026
We’re truly sorry to hear about your frustrating experience with the membership charges and refunds. We understand your concerns and would like the opportunity to review this matter and help resolve it for you.
Please contact our support team via email with your order details and information about the charges. We’ll investigate the issue and assist you with the next steps.
We sincerely apologize for the inconvenience and appreciate you bringing this to our attention.
PO
PISSED O.
This is a SCAM!!!!!
This is a SCAM!!!!!! Please people don’t send your money to this place I’m personally about to sue this company ordered something about a month now haven’t gotten it yet they are telling me my address isn’t correct I’ve given them another address same thing I ask for my money back still haven’t received it but you know what I have received the same guy telling me through email we are working on it a month now
Response from ThehokOct 16, 2026
We sincerely apologize for the delay with your order and the frustration this situation has caused. We understand how disappointing it is to wait so long without receiving your package or a clear resolution.
We’d like the opportunity to look into your order and resolve this matter as quickly as possible. Please contact our support team via email with your order details so we can review the situation and assist you further.
We’re sorry for the inconvenience and appreciate your patience while we work to address your concerns.
DP
Deven P.
Lies and Deception
UPDATE: After this review was posted, I received a reply from Steve asking permission to make things right. The timing was not lost on me — weeks of back and forth, repeated deflection, and an unauthorized charge, and it takes a public 1-star review to prompt action. He does not need my permission to make it right. He needed to simply do it from the beginning and follow up confirming it was done. Had Trustpilot allowed a half-star rating, that is precisely what this review would reflect.
This review is only the beginning. I will be sharing my experience on additional consumer platforms and have noted the unauthorized $2.95 membership charge for escalation with the appropriate consumer protection authorities.
I ordered four bottles from House of Klone and my experience was a series of failures from start to finish.
One of the four bottles I received was incorrect — I ordered Sombre and was sent Le Male Intense instead. I reported this on September 22nd in my support thread. That wrong item was never corrected.
A replacement was promised for the undelivered package, but no new shipment was ever made. Instead, Steve from their support team provided the same tracking number from my original order as proof of replacement delivery — a discrepancy I had to identify and raise myself. When I pointed this out, I received vague responses about carrier delays with no resolution.
Beyond the fulfillment issues, the product quality was mediocre. After sampling Louis Vuitton's Imagination in store, HOK's Visionary clone was noticeably weaker in potency and projection by comparison.
When I requested a replacement, Steve asked me to leave a 5-star Trustpilot review before shipping anything — essentially holding the replacement hostage in exchange for a positive review. I declined.
To make matters worse, an unauthorized charge of $2.95 appeared on my credit card on October 11th for a HOK+ membership I never signed up for. When I raised this, HOK refused to issue a refund, offering only a cancellation to prevent future charges. I am now disputing this charge with my credit card company.
I gave this matter considerable time and good faith. Neither was reciprocated.
Buyer beware. Everything has been documented via email correspondences between Steve and I.
Response from ThehokOct 15, 2026
Please don’t worry—we’ll do our best to resolve the issue for you. Kindly send us an email with the details of your concern, and our support team will review it and assist you further.
AB
Alan B.
It's kinda a 50/50 I bought cologne…
It's kinda a 50/50 I bought cologne bottles came in broken, i mean they smelled like they were supposed to but they did come in broken and unusable but that's on me for trusting AI fragrance ads. I was like damn i just wasted 60 bucks but whatever that's on me. I get an email TWO MONTHS later saying they charged me another 30 dollars for membership that DIDNT exist when i bought it in august. The good part is customer service reply was crazy good. got a email back in like 5 minutes and fixed my problem in 2. GREAT CUSTOMER SERVICE NEEDS TO WORK ON SHIPPING AND AUTO ENROLLMENT i mean if you expect a 30 guarantee on a AI colonge ad it's natural selection at that point
LU
Lulu
Great service
Great service
Long lasting cologne
WE
WE
Formal Consumer Complaint
Formal Consumer Complaint – Failure to Honor Advertised Refund Policy
I am filing this complaint regarding a company that has repeatedly refused to honor its clearly advertised refund policy, despite my numerous good-faith attempts to resolve the matter directly.
I purchased fragrances from this company based largely on its advertised refund guarantee, which explicitly states:
"We want you to love your purchase. If for any reason you’re not satisfied, we accept returns within 30 days of delivery, even if you simply don’t like it."
After receiving the products, I was dissatisfied with their quality and contacted the company within the stated return period to request a refund. Rather than honoring its published policy, the company repeatedly refused my request and instead offered partial refunds and alternative arrangements that were inconsistent with its advertised guarantee.
I initially attempted to resolve the matter reasonably, even offering to keep one product and return the others. However, the company's continued unwillingness to honor its policy ultimately led me to request a full refund.
Adding to my concerns, I attempted to contact the company through its advertised 833 customer service telephone number, only to discover that the number was not in service. This raises additional questions about the company's transparency, legitimacy, and commitment to customer service.
My primary concern is that this company appears to be using a generous refund guarantee to encourage consumers to make purchases, only to refuse to honor that guarantee when customers attempt to exercise their rights under the advertised policy. I believe this conduct is misleading and warrants investigation as a potentially deceptive business practice.
Despite numerous emails and opportunities to resolve the issue, the company has failed to provide a satisfactory resolution. I have already submitted a complaint through the Shop app and am considering filing a formal complaint with the New York State Attorney General's Office, Division of Consumer Frauds and Protection. I am also prepared to dispute the transaction with my credit card company.
I can provide documentation supporting my complaint, including the company's advertised refund policy, copies of our email correspondence, and details of my unsuccessful attempts to reach its customer service department.
I am seeking a full refund of my purchase in accordance with the company's advertised policy. I also believe the company's business practices deserve closer scrutiny to determine whether other consumers are being misled by the same refund promises.
Consumers should be able to rely on the policies businesses publicly advertise. A company should not be permitted to attract customers with an unconditional 30-day return guarantee and then disregard that promise once a purchase has been made.
I respectfully request assistance in obtaining my refund and reviewing this company's apparent failure to honor its advertised consumer protections.
Response from ThehokOct 15, 2026
Hello,
We're sorry to hear about your experience and understand your concerns. We'd appreciate the opportunity to review your case and look into what happened.
Please reach out to our customer support team through our official contact page at https://thehok.com/pages/hok-contact-page so we can review your concerns and work toward a resolution.
Thank you for bringing this to our attention. We look forward to hearing from you.