Happy HowlWhere it started:Rocky changedeverything andI never set out to start a dog food company.My husky Rocky had the worst stomach on the planet. Years of vet visits, prescription diets, and hundreds spent on premium food brands. We tried everything. Nothing worked.So I decided to build it myself. 36 recipe iterations. Countless hours with vets and nutritionists. All chasing one question: what’s the best food we could possibly make for a dog? When we finally got it right, Rocky was the proof.He hasn't been sick in over 18 months. He runs three miles with me every morning. That's the standard every Happy Howl bowl is held to. Nothing less.Colin Buckley– Founder
Happy Howl (thehappyhowl.com) has 4,371 customer reviews on Five Star Index, with an average rating of 4.3 out of 5.
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Daniel J.
My dog loves this. She is turning 7 years old. She seems to have so much more energy since I started giving her Happy Howl food. She acts like a puppy again!
Response from Happy HowlJan 23, 2026
We love that your 7-year-old is feeling like a puppy again—extra energy and enthusiasm are the best signs. We’re so glad Happy Howl is making such a positive difference for her. Thank you for sharing and for being part of the Happy Howl family!
Vera G.
Ordered , somehow defaulted to the wrong (older) address I immediately corrected , emailed etc . Also asked to cancel subscription They proceeded to charge, send to the wrong address and subscription is still active. I tried to contact them they offered 10% off . What the actual …? Filed a chargeback . For reference similar situation with chewy was resolved immediately and pleasantly , so will be their customer :)
Response from Happy HowlJan 23, 2026
I’m sorry you had such a frustrating experience. It sounds like there was a breakdown in handling your address change and subscription cancellation. We are happy to double check your address to make sure your orders are sent to the correct address moving forward. Feel free to call, text or email us during business hours.
frederick B.
Do love the food and it was fast service
Response from Happy HowlJan 23, 2026
We’re glad you love the food and that the service was fast. Thanks for sharing and for choosing Happy Howl!
kelsey W.
My dog loves this! She was super picky and barely ate. Now she runs to the bowl. I mix half and half. Half happy howl half kibble and no issues! Only thing is the getting it out the carton can be messy sometimes even with the “scoop”. But worth it for my dog to be happy.
Response from Happy HowlJan 23, 2026
We’re so glad your picky pup is now excited for mealtime and that mixing Happy Howl with her kibble is working perfectly. We appreciate your patience with the carton and are thrilled it’s worth it to see your dog happy and healthy!
Danielle
I transitioned my new pup to this food and she absolutely loves it! She doesn’t need any coaxing to eat. She gobbles it all up!
Response from Happy HowlJan 23, 2026
We’re so happy the transition went smoothly and that your new pup is loving Happy Howl, Thanks for sharing and welcome to the Happy Howl family!
Margarita
Finally - Dog Food with food in it. After finding out that my dog had 8 food allergies (yes all the ones that aren't supposed to cause problems, rice, oatmeal, etc.), I started reading labels. That lead to more research because many of the terms were unfamiliar to me. There is a lot of pretend food in commercial dog food. Mostly I cook for my dog (yes there really is a dog food cookbook), but sometimes I just need to feed her not spend the day cooking. This food is perfect - already room temperature without a can opener, right sized for her to eat, and she seems to like it. Her energy and attitude have been much better like it helps her to "feel good" which is something I want in my canine companion. Thank you, Happy Howl for a job well done!
Response from Happy HowlJan 23, 2026
It’s wonderful to hear how Happy Howl has been a convenient and healthy option for your pup, especially with her allergies and your careful attention to ingredients. We love knowing she’s enjoying her meals, and that her energy and attitude have improved, it’s exactly what we hope for every dog.
Eileen M.
My dog is a really picky eater. He even turns his nose up at 75% of the treats that I’ve purchased for him. He never turned up at Happy Howl!
Response from Happy HowlJan 23, 2026
We’re thrilled that even your picky pup can’t resist Happy Howl, it’s the highest compliment we could hope for. Thank you for sharing, and we’re so glad mealtime is now something he actually looks forward to!
Andy C.
My Billybob loves his HAPPY HOWL; I also mix some in Norma's food. she has to take medicated food. but I give her some anyway. they both love it.
Response from Happy HowlJan 23, 2026
We’re so glad Billybob and Norma both love Happy Howl. Mixing it in with medicated food is a great way to make mealtime more enjoyable, and it’s fantastic that they’re both excited for every bite. Thank you for sharing and for trusting us with their meals!
