Happy HowlWhere it started:Rocky changedeverything andI never set out to start a dog food company.My husky Rocky had the worst stomach on the planet. Years of vet visits, prescription diets, and hundreds spent on premium food brands. We tried everything. Nothing worked.So I decided to build it myself. 36 recipe iterations. Countless hours with vets and nutritionists. All chasing one question: what’s the best food we could possibly make for a dog? When we finally got it right, Rocky was the proof.He hasn't been sick in over 18 months. He runs three miles with me every morning. That's the standard every Happy Howl bowl is held to. Nothing less.Colin Buckley– Founder
Happy Howl (thehappyhowl.com) has 4,371 customer reviews on Five Star Index, with an average rating of 4.3 out of 5.
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Denise
My dogs love this food. They can not wait to eat. They don't skip meals anymore
Response from Happy HowlMar 11, 2026
We’re thrilled your dogs are so excited for their Happy Howl meals and that they never skip a meal anymore. Seeing pups happy and eager to eat is exactly why we do what we do!
Julie Z.
My pup loves this and I believe it has good nutrition.
Response from Happy HowlMar 11, 2026
We’re thrilled your pup loves Happy Howl and that you feel confident in its nutritional quality. Providing meals that are both delicious and healthy is exactly what we strive for!
Whiteeagle
Portions sizes too small. I could've bought 3 times the amount of dog food in your sampler for what I paid for it. I have 3 Basset Hounds, and they scarfed the food right up. But there are brands of Premium Dog Food at Walmart that are 1/3 of the price.
Response from Happy HowlMar 11, 2026
We’re glad to hear your three Basset Hounds loved the sampler! The sampler is designed to give new customers a chance to try Happy Howl before committing to a larger order, rather than for long-term feeding multiple dogs. For families with multiple pups or larger needs, we also offer larger case sizes to make it easier and more cost-effective to keep everyone fed with the meals they love.
Chelsea M.
Both my dogs have loved the two recipes I've tried (beef & turkey) the lamb is up next. But based on the fact they didnt hesitate to chow down, especially my terrier who historically is very cautious with new fooods/treats, I imagine the lamb will also be a winner. They both are currently on purina pro plan sensitive stomach, its not necessary for my terrier, but my toy poodle has an EXTREMELY sensitive stomach. I've given them both just a spoonful on top of their current food but his stomach didnt get upset at all. Which is sort of miraculous honestly. Poops look great (which is usually the indicator he's eaten something different). I love that the grain is rice. THANK YOU. Its so hard to find whole foods with rice. All the other grain fillers have upset his stomach (ie lentils, beans (?? Why??), ancient grains etc). And my terrier despises oats. Which is the other common grain. I was kinda planning on doing this as a topper for my two but tbh I might see if I can't do a half and half or a full switch. The spoon and storage baggie included is a nice addition. I like how easy it is to open the boxes too. The only thing that gives me pause is the shipping (which took about a week or so, but I did only get a sample pack so, a full order may be quicker?) but I might just try to keep my stock up so I wouldn't ever run low and as its pantry stable (until opened) I think it'll be doable. Would recommend! Also, just as an aside, the quality of the meat seems really good. It smells like a home cooked turkey dinner/beef dinner etc. The beef is like, shredded too, it just seems to me like they went above and beyond to make it literally human quality.
Response from Happy HowlMar 10, 2026
We’re thrilled to hear that both your dogs are enjoying the Beef and Turkey recipes and that your toy poodle’s sensitive stomach handled it so well, that’s always a big relief for pup parents! It’s great that the grain choice of rice is working so perfectly, especially since other grains have caused issues in the past. We appreciate your recommendation and can’t wait for your dogs to try the Lamb next, we hope it’s another winner!
Carol O.
Our experience is Great
Response from Happy HowlMar 10, 2026
We’re so happy to hear you’ve had a great experience. That’s exactly what we love to hear, happy pups and happy humans.
Bonnie S.
My chihuahua looks forward to the 1/4 cup I give her each evening.
Response from Happy HowlMar 10, 2026
We’re so happy to hear your chihuahua looks forward to her evening Happy Howl meal, it’s the little moments that make mealtime special. Thanks for sharing!
Elizabeth M.
Sadie loves her new food. Great customer service and fast delivery. Very happy with my experience so far 😊
Response from Happy HowlMar 10, 2026
We’re so happy to hear Sadie is loving her new food. It’s wonderful to know our customer service and fast delivery helped make your experience a great one. Here’s to many more happy mealtimes for Sadie!
Janell
My Cooper will be 9 years old next month. He still looks and acts like he’s 3 years old! I have been feeding him kibble and he gets my healthy food a few times a week. I have been trying a few different dog kibble and fresh foods over the last couple of months and Happy Howl is definitely the best choice. Thank you Happy Howl!!
Response from Happy HowlMar 10, 2026
Cooper sounds like an amazing pup, almost 9 and still acting like he’s 3 is the best compliment to his lifestyle! We’re thrilled to hear Happy Howl stood out after trying different options, and we’re so happy Cooper is enjoying his meals. Here’s to many more happy, healthy years together!
