Happy HowlWhere it started:Rocky changedeverything andI never set out to start a dog food company.My husky Rocky had the worst stomach on the planet. Years of vet visits, prescription diets, and hundreds spent on premium food brands. We tried everything. Nothing worked.So I decided to build it myself. 36 recipe iterations. Countless hours with vets and nutritionists. All chasing one question: what’s the best food we could possibly make for a dog? When we finally got it right, Rocky was the proof.He hasn't been sick in over 18 months. He runs three miles with me every morning. That's the standard every Happy Howl bowl is held to. Nothing less.Colin Buckley– Founder
Happy Howl (thehappyhowl.com) has 4,371 customer reviews on Five Star Index, with an average rating of 4.3 out of 5.
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Sandra G.
My Chloe seems to like the food well enough, but the packaging leaves something to be desired.
Response from Happy HowlApr 21, 2026
Thank you for your feedback, we’re glad to hear Chloe is enjoying Happy Howl! We also appreciate your honesty about the packaging. That’s really helpful for us to hear, and we’re always looking for ways to improve the experience. If there’s anything specific that didn’t work well, we’d love to learn more.
TR
The lamb based meal was soaked in too much juice or grease. My dog sampled the first bite and refused to even try to finish her size portion per box recommendation. She later had loose fecal deposit during her evening walk. I don't think the texture or sauce of that meal agreed with her digestion tract.
Response from Happy HowlApr 21, 2026
Thank you for sharing this, we’re really sorry to hear your dog didn’t have a good experience with the lamb recipe from Happy Howl. We understand how concerning it is to see loose stool, especially when trying a new food. Sometimes a richer recipe or a change in texture can take a bit of adjustment, but it sounds like this one may not have agreed with her.
Cary S.
Finding a dog food that actually delivers on its promises is a rare win, but Happy Howl is the real deal. My dogs are obsessed with the taste, and I love that the ingredients are clean, human-grade, and recognizable. Since switching, I’ve noticed better energy levels and healthier coats. It’s peace of mind in a bowl knowing I’m feeding them high-quality nutrition without the junk fillers. Five stars—highly recommend for any dog parent who truly cares about what their pups eat!
Response from Happy HowlApr 20, 2026
Thank you so much for this incredible feedback! We’re thrilled to hear your dogs are loving Happy Howl and that you’re seeing positive changes like better energy and healthier coats, that’s exactly what we hope for.
Roxanne M.
Both of my dogs love this food!
Response from Happy HowlApr 20, 2026
That’s wonderful to hear, thank you for sharing! We’re so happy both of your dogs are loving Happy Howl. We truly appreciate you being part of the Happy Howl family.
Tyrell
The experience with the opening of the product wasn't easy the tear portion had to use scissors my pup enjoyed the food I was trying different fresh food options we found another brand that was more suitable and in a good price range for our pockets but I did suggest this option for other dog parents I do know
Response from Happy HowlApr 20, 2026
We completely understand finding the right fit in terms of both preference and budget, and we’re grateful you still recommended us to other dog parents, that truly means a lot. Wishing you and your pup all the best, and thank you again for giving us a try!
Christine K.
My dog loves this food and she is so picky. Thank you.
Response from Happy HowlApr 20, 2026
We’re so happy mealtime has become something she looks forward to! Thanks again for being part of the Happy Howl family, we’re lucky to have you both.
Linda O.
My dogs didn’t like the product tried to return it and was told I cannot return items I received with a discount so don’t believe their money back guarantee!
Response from Happy HowlApr 20, 2026
We’re really sorry to hear that your dogs didn’t enjoy Happy Howl. We know how disappointing that can be, especially when you’re trying something new. Our policy does state in bold that refunds apply to first-time purchases made at full price, which is why discounted orders aren’t eligible.
Susan B.
My dog likes the food. The food smell good and looks good enough for me to eat. You can actually smell the blueberries. I like the autoship and the updates from happy howl about when they are going to ship. I don't have to worry about running out of food.
Response from Happy HowlApr 20, 2026
Thank you so much for sharing this! We love hearing that your dog is enjoying Happy Howl and we totally agree, the smell (especially those blueberries!) is something special. It’s great to know the autoship and shipping updates are making things easier for you, too. Taking the stress out of mealtime is exactly what we’re here for. We really appreciate you being part of the Happy Howl family!
