Happy HowlWhere it started:Rocky changedeverything andI never set out to start a dog food company.My husky Rocky had the worst stomach on the planet. Years of vet visits, prescription diets, and hundreds spent on premium food brands. We tried everything. Nothing worked.So I decided to build it myself. 36 recipe iterations. Countless hours with vets and nutritionists. All chasing one question: what’s the best food we could possibly make for a dog? When we finally got it right, Rocky was the proof.He hasn't been sick in over 18 months. He runs three miles with me every morning. That's the standard every Happy Howl bowl is held to. Nothing less.Colin Buckley– Founder
Happy Howl (thehappyhowl.com) has 4,371 customer reviews on Five Star Index, with an average rating of 4.3 out of 5.
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VIRGINIA
My dog won’t eat it. I’m sure it’s fine. But not for us.
Response from Happy HowlJun 5, 2026
We completely understand—every pup has their own unique tastes, and sometimes a recipe just isn't the perfect match! We truly appreciate your understanding and your kind words about the food. Thank you so much for taking the time to give us a try and for sharing your honest feedback. We wish you and your pup the absolute best!
Mary S.
I'm very happy with the constructive service, easy to communicate when I had an issue with delivery they made an adjustment and everything is going well again also we have happy dogs again they enjoyed the meals
Response from Happy HowlJun 2, 2026
Smooth deliveries and happy dogs—back exactly where we want to be! Thank you so much for the fantastic review and for highlighting our customer care team. We promise to keep things sailing smoothly from here on out!
Joy
so far the pups love the food
Response from Happy HowlJun 2, 2026
Sounds like things are off to a smashing start! There is truly nothing better than seeing happy pups at mealtime right from the start. Thank you so much for trusting our kitchen with their nutrition, and we can't wait to keep those bowls full and tails wagging!
Gloria L.
Before finding Happy Howl I had tried Farmers Dog and Ollie’s and nothing compares to Happy Howl. Because of the way Happy Howl cooks their food, it comes fresh ready to eat, I can actually see all the pieces of meat and vegetables, it smells like real food, and my Millie girl loves it too. It comes with a long handle spoon so it’s easy to scoop from the container. You don’t need refrigeration so it has saved me so much freezer space too! Easy storage and the price is also something that can’t be beaten. I have saved so much money by just switching to Happy Howl! I know that sounds cliche but it’s true. And I ain’t no AI. I will never cancel my subscription because I have found the right dog food company. And the few times I’ve had to contact their customer service team, they have always been efficient, friendly and helpful. So when I say it’s the best company all around out there, I wholeheartedly believe it. I waited to write a review too because I wanted to give it time so I hope this encourages you to switch too.
Response from Happy HowlJun 3, 2026
Wow, what an incredible review! Hearing that we came out on top after you tried other fresh options truly means the world to our kitchen. We take massive pride in our unique cooking process, the visible real ingredients, and that shelf-stable convenience that saves your freezer space. Thank you so much for waiting to share your honest, wholehearted experience, and for highlighting our customer care team. We are absolutely honored to have you and Millie girl in our pack for the long haul!
Dj
I can’t review this. I did not get my order.
Veronica Jack D.
Love the food. It’s actually very good - I’ve tasted it. Dogs love it. Noticed increased vitality in my seniors. My dogs are rescue dogs, so when they come with me, their coats and skin are not very healthy. This food changes all that. LOVE that it is packaged in shelf stable packaging!!!! No freezer or fridge. I use it as a topper and sometimes as a full meal. It’s amazing! Veronica
Response from Happy HowlJun 2, 2026
We love hearing this! Rescue pups hold a very special place in our hearts, and seeing their skin, coats, and senior vitality completely transform is the greatest reward our kitchen could ever ask for. (And hey, we love that you gave it a taste-test, too—that's true dedication!) Thank you so much for giving these sweet dogs a beautiful life, choosing us to power their journeys, and loving our shelf-stable convenience. Welcome to the pack!
C S.
The folks at Happy Howl do a wonderful job of staying in touch. Not overly so. But just to make sure the order is correct and follow up that it’s on the way and when to expect it To be honest, I tried Happy Howl and my dogs loved it. Then I tried another wet food similar in ingredients. The dogs ate it but not with near as much ‘enthusiasm’. They picked Happy Howl!!
Response from Happy HowlJun 2, 2026
The pups have spoken! Knowing that your dogs dive into our recipes with so much extra enthusiasm completely makes our day. We know how important communication is when it comes to your dogs' delivery schedule, and we love being that reliable relationship you can count on. Thank you so much for trusting our kitchen and for sharing the love!
Andrea D.
My dog loves this food and is excited to eat again! She’s lost her belly and has a shape again
Response from Happy HowlJun 2, 2026
Excited for breakfast and rocking a fit new shape? That is a total five-star win! Thank you so much for the wonderful review. We are so happy to hear that she is doing so fantastic on her new meals. Please give your beautiful girl some extra scratches on that summer bod!
