Happy HowlWhere it started:Rocky changedeverything andI never set out to start a dog food company.My husky Rocky had the worst stomach on the planet. Years of vet visits, prescription diets, and hundreds spent on premium food brands. We tried everything. Nothing worked.So I decided to build it myself. 36 recipe iterations. Countless hours with vets and nutritionists. All chasing one question: what’s the best food we could possibly make for a dog? When we finally got it right, Rocky was the proof.He hasn't been sick in over 18 months. He runs three miles with me every morning. That's the standard every Happy Howl bowl is held to. Nothing less.Colin Buckley– Founder
Happy Howl (thehappyhowl.com) has 4,371 customer reviews on Five Star Index, with an average rating of 4.3 out of 5.
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Carol
Fast and great service
Response from Happy HowlJun 3, 2026
We really appreciate you taking the time to share this! Providing excellent service and prompt delivery is a top priority for our team, and we're glad we hit the mark for you. Thank you for being a part of our community!
Natalie P.
One of my dogs is a picky eater, and for the last 6 months we tried multiple different fresh dog food brands. She didn't really love any of them. She was so excited when I opened Happy Howl. She smelled it and went nuts for it. She ate all of it and even wanted to get seconds from her sisters bowl. This has not happened before with any other dog food brand
Response from Happy HowlJun 3, 2026
That reaction is what it's all about! Thank you so much for sharing this. Knowing that she went from turning down other brands to enthusiastically cleaning her bowl is wonderful to hear. We take a lot of pride in using real, recognizable ingredients that dogs naturally gravitate toward, and we're so glad we could bring that excitement to her mealtimes!
Mark P.
Fantastic. Easy to order, shipped promptly, shelf stable is my number one reason. No more freezer space and easy to travel with.
Response from Happy HowlJun 3, 2026
Thank you for the fantastic review! We designed our food to give pet parents that shelf-stable convenience, so we're glad to hear it has freed up your freezer space and made traveling so much easier. We appreciate you taking the time to share your experience, and we're so thankful to have you in the Happy Howl Family!
B A C.
She enjoys her food & is doing much better on it. The ability to adjust the frequency of the delivery service has been very helpful.
Response from Happy HowlJun 3, 2026
This is music to our ears! Seeing her do so much better and genuinely enjoy her meals is the ultimate goal, and we are thrilled that our flexible delivery adjustments are making life easier for you. We believe managing your dog's food should be completely stress-free, so thank you for letting us be a reliable relationship in her care!
Fox E.
Wonderful food smells so fresh and healthy
Response from Happy HowlJun 3, 2026
Fresh, healthy, and pup-approved—exactly what we love to hear! Thank you so much for the fantastic review. We promise to keep those fresh-smelling meals coming your way!
Valerie W.
My dogs are not too thrilled with it, so far we are experimenting- it could be they like more meat and less vegetables also they don't care for it after its in the refrigerator, cold, at all. A bit concerned that is is preserved with salt? As that can be dangerous with older dogs and their blood pressure. The jury is still out but hopefully the big investment I made will be eaten.
Bryan
My dogs seam to love it . Great it doesn't need to be frozen. Only thing is wish there was a easy way to do portion control with the box
Response from Happy HowlJun 3, 2026
Ditching the freezer for shelf-stable convenience is a total game-changer, and we're thrilled your pups are giving the food two paws up! We are always looking for ways to make mealtime smoother for pet parents, so we'll absolutely pass this note along to our kitchen team. We appreciate you!
Phyllis W.
so far all is good! My puppy loves her food and eats everything! she has more energy! when I called in with some questions about feeding the person I spoke with was very helpful!
Response from Happy HowlJun 2, 2026
Clean bowls, high energy, and a helpful team—we couldn't ask for a better update! Thank you so much for the fantastic review. We promise to keep providing the best food for her and the best support for you as she grows!
