Happy HowlWhere it started:Rocky changedeverything andI never set out to start a dog food company.My husky Rocky had the worst stomach on the planet. Years of vet visits, prescription diets, and hundreds spent on premium food brands. We tried everything. Nothing worked.So I decided to build it myself. 36 recipe iterations. Countless hours with vets and nutritionists. All chasing one question: what’s the best food we could possibly make for a dog? When we finally got it right, Rocky was the proof.He hasn't been sick in over 18 months. He runs three miles with me every morning. That's the standard every Happy Howl bowl is held to. Nothing less.Colin Buckley– Founder
Happy Howl (thehappyhowl.com) has 4,371 customer reviews on Five Star Index, with an average rating of 4.3 out of 5.
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Jennifer A.
My dogs love the grandma's beef stew. Easy to travel with.
Response from Happy HowlJun 4, 2026
The ultimate travel buddy! We are so happy to hear that Grandma's Beef Stew is a hit with your dogs and that our packaging makes life easier when you're hitting the road!
Annie B.
My dog has never been so excited to eat his food! I love that it has human grade ingredients but doesn’t disrupt his stomach. He’s a happier and healthier dog.
Response from Happy HowlJun 4, 2026
Premium human-grade nutrition without the stomach troubles is a major win! We're so incredibly happy to hear how much your dog loves his food and how well he's thriving on it. Thank you for the wonderful shoutout!
Krystal J.
Food came packaged well and with everything we needed. My dog loved the taste , he couldn’t stop eating it. Delivery was quick too!
Natalie R.
My dog Coco just finished the samples I ordered. I was skeptical because I had tried just about every fresh food dog plan on the market. I currently use Pet Plate, but she will on eat certain select items of their frozen food and they do not give me the option of ordering the ones she likes. Coco enjoyed each of the samples you sent, the lamb, beef stew and turkey. She didn't fuss over eating the food. She finished it the moment I placed it in her bowel. I like it when my dog enjoys her food. Thank you
Kim N.
My dogs love Happy Howl
Response from Happy HowlJun 4, 2026
We LOVE your dog, too! Thanks so much for the wonderful shoutout!
Paul C.
Very poor customer service decisions regarding returning product. I’ll be sure the Rescue organization I work with is aware, as well as other organizations I work with.
Bruce W.
I have two dogs, one loved it, the other not so much, but it was lamb and she is a picky eater. Hope she likes the turkey and beef.
Response from Happy HowlJun 4, 2026
Navigating a multi-dog household with a picky eater can definitely be a balancing act! We are so glad one of your pups is a big fan of the lamb, and we are crossing our fingers that the beef and turkey recipes hit the high standards of your selective eater. Keep us posted on how she likes them!
Catrenna
i LIKE THAT IT IS PANTRYRY STORED BUT THAT IS ALL, IT SMELLS HORRIBLE AND IT GETS IN MY DOGS BEARD. SO FAR FRESH PET IS THE NUMBER ONE CHOICE. i HAVE TRIED THEM ALL, FARMERS DOG, OLLIE, SPOT AND TANGO, PETS TABLE, JUST THE ONES I CAN REMEMBER.
Response from Happy HowlJun 7, 2026
Thank you for sharing your honest feedback with us! We are glad you enjoyed the convenience of the pantry storage, but we completely understand how a strong aroma and a messy beard can make mealtime a hassle. Pups with beards definitely require a specific texture to keep cleanups easy! We appreciate you giving Happy Howl a spot on your taste-test list alongside so many other great brands, and we're glad you have found a routine with FreshPet that works perfectly for your home.
