Happy HowlWhere it started:Rocky changedeverything andI never set out to start a dog food company.My husky Rocky had the worst stomach on the planet. Years of vet visits, prescription diets, and hundreds spent on premium food brands. We tried everything. Nothing worked.So I decided to build it myself. 36 recipe iterations. Countless hours with vets and nutritionists. All chasing one question: what’s the best food we could possibly make for a dog? When we finally got it right, Rocky was the proof.He hasn't been sick in over 18 months. He runs three miles with me every morning. That's the standard every Happy Howl bowl is held to. Nothing less.Colin Buckley– Founder
Happy Howl (thehappyhowl.com) has 4,371 customer reviews on Five Star Index, with an average rating of 4.3 out of 5.
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Rebecca
My pickiest 18 year old daughsund ate every bite
Response from Happy HowlJun 7, 2026
Wow, 18 years young! We are incredibly honored to have our food approved by your precious girl. It can be so tough to find meals that excite picky seniors, so hearing that she ate every single bite completely makes our day. Thank you for welcoming Happy Howl into her routine!
Mary
I am so happy with the food. My dog loves it. When it is time fot feeding and I go to the kitchen she knows and actually whines for it! Always arrives on time!
Response from Happy HowlJun 4, 2026
We absolutely love the visual of her waiting in the kitchen—that little whine is the best compliment we could ever ask for! Knowing she is that excited for her meals and that your deliveries always arrive right on schedule is a total win-win! Thank you so much for supporting us!
Susan Tucker J.
My dog has been eating Happy Howl since last September, and she loves it. It’s so fun to see her get excited about eating in the morning and in the afternoon. It’s almost like it’s your favorite thing to do. Thank you Happy Howl!
Response from Happy HowlJun 4, 2026
Knowing that we've been a part of your morning and afternoon routine since last September brings the biggest smiles to our faces! There is truly nothing better than seeing that pure, everyday mealtime excitement, and we are so incredibly honored to be her favorite thing. Thank you for trusting us with her bowl for all these months!
HEATHER
I loved the introductory price and my dogs absolutely LOVE the taste!
Response from Happy HowlJun 4, 2026
First taste, total love! We're so glad the introductory price made it easy to try us out, and even happier that your dogs are completely obsessed with the flavor. Thank you for running with our pack!
Michelle C.
My fur covered family loves the grandmas beef stew and the lamb. I love the convenience of not having to thaw it out or require a can opener. Also, that it is good quality food and for a picky eater that he is, he gobbles his food down now. My Great Pyrenees is 13 years old so doing everything I can to keep him healthy.
Response from Happy HowlJun 4, 2026
Caring for a 13-year-old Great Pyrenees is such a beautiful gift, and we are deeply honored to help you keep your sweet senior healthy! Knowing that our Grandma's Beef Stew and Lamb recipes have turned his picky eating into clean bowls—all while saving you the hassle of thawing or can openers—completely makes our day. Sending your big boy the biggest hug from our entire pack!
KELLY H.
Working with Happy Howl is like working with your family! They are friendly, helpful and products are amazing! What more could you ask for? Easiest 5 out of 5 stars to give ever! ⭐️⭐️⭐️⭐️⭐️
Response from Happy HowlJun 4, 2026
This completely melts our hearts! Treating our customers like family is exactly how we do things here, so hearing that our friendly team and amazing products earned an easy 5 stars from you means the world to us. Thank you for the wonderful review and for being such a special part of our pack!
Lana G.
Food made my dog sick - was unable to return unused containers - company told me to donate??? I guess they have the extra $$ they are able to do this - some of us cant.
Response from Happy HowlJun 7, 2026
We appreciate you reaching out, and we are so sorry your dog got sick. We know that every dollar counts, and we never want a customer to feel like their budget isn't being taken seriously. Due to strict safety protocols for fresh pet food, we are unable to accept returns or bring product back into our warehouse, which is why we suggest donation to a local shelter. We apologize for the frustration this policy caused you, and we wish your pup a very speedy recovery.
Renee S.
My dogs love Happy Howl! And I love that it’s human grade food! Two wins!! 😄
Response from Happy HowlJun 4, 2026
We love a double victory! Giving your pups premium, human-grade nutrition that they completely look forward to eating is exactly what we strive for. Thank you so much for the wonderful review and for running with our pack!
