Happy HowlWhere it started:Rocky changedeverything andI never set out to start a dog food company.My husky Rocky had the worst stomach on the planet. Years of vet visits, prescription diets, and hundreds spent on premium food brands. We tried everything. Nothing worked.So I decided to build it myself. 36 recipe iterations. Countless hours with vets and nutritionists. All chasing one question: what’s the best food we could possibly make for a dog? When we finally got it right, Rocky was the proof.He hasn't been sick in over 18 months. He runs three miles with me every morning. That's the standard every Happy Howl bowl is held to. Nothing less.Colin Buckley– Founder
Happy Howl (thehappyhowl.com) has 4,371 customer reviews on Five Star Index, with an average rating of 4.3 out of 5.
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Suzy W.
Just love this food and all the pups do too!!
Response from Happy HowlJun 9, 2026
Knowing all your pups love the food is the best feedback ever! We’re so glad to be a hit in your household. Thank you for the love and for being part of the Happy Howl family!
DEBRA T.
I like that my dog do not throw up his food after eating. And he seems to like the flavors. I wish they had something with salmon in it.
Response from Happy HowlJun 9, 2026
Happy tummies and empty bowls are the best! We're so glad our food is gentle on his stomach. We hear you on the salmon request, too, and will definitely share that with our kitchen team. Thank you for trusting us with your boy!
Nancy A.
I am pleased with my purchase, however, I think the initial order and subscription could have been made clearer. I thought I would get the sample then decide. Not what happened. Feel like I was somewhat pressured to go ahead with subscription. Didn't get the chance to see if Lucy actually liked it befor full order was sent. Thank goodness she seems too. So I will continue, for now.
Response from Happy HowlJun 9, 2026
Thank you for sharing your perspective with us! We always want our ordering process to feel transparent and stress-free, and we apologize that this fell short of that experience for you. We are deeply grateful for your support and so glad to hear that Lucy is loving her meals. Thank you for giving us a chance, and we look forward to making sure your future orders are seamless and straightforward!
LCC
My dog loves this food and has stopped begging for treats all day. At 11 yrs, her meals were divided by 2. She has now shown more energy, normal poops and a shiny coat. She's more vocal, so appears happier and engaged in her day. She likes the Beef stew and Lamb. Joy's been on the program for 2 months. We will continue with this program. It's also SAVING money with less poor quality food thrown away and wasted. Thank you. Love the bonus gifts too.
Response from Happy HowlJun 9, 2026
Thank you so much for this wonderful update on Joy! It is amazing what a switch to real, wholesome food can do for a senior dog's vitality, digestion, and overall well-being. We love hearing that her coats and poops are healthy, and that she's feeling vibrant enough to find her voice again! Thank you for sharing Joy's journey with us, and we are so honored to keep serving her!
Carl V.
The girls love it!
Response from Happy HowlJun 9, 2026
The ultimate compliment! We are so glad to hear that your girls are big fans of Happy Howl. We truly appreciate you taking the time to share the love!
Kim D.
The food itself is wonderful...my dogs absolutely love it. And the fact that it's shelf stable makes it superior. 5 stars just for that. I recently had a small issue and it was resolved promptly....highly recommend.
Susan L.
Shipping was fast and it looks like a great product, but my 2 little Japanese Chin dogs are not fond of it. The first day they ate a couple bites, but the second day, they refused to even try it. I'm experimenting with mixing it with different things so hoping we can figure out a way to get them eating some.
Response from Happy HowlJun 11, 2026
We're glad to hear your order arrived quickly! It can definitely take a little time and creativity for some pups to adjust to a new food. We appreciate you sticking with it and trying out different mixes, and we hope your two little ones start enjoying it soon!
HelenB
My request was answered quickly
Response from Happy HowlJun 9, 2026
Prompt support and happy pet parents is what we love to see! We appreciate you taking the time to let us know our team hit the mark with a speedy reply!
