Where it started:Rocky changedeverything andI never set out to start a dog food company.My husky Rocky had the worst stomach on the planet. Years of vet visits, prescription diets, and hundreds spent on premium food brands. We tried everything. Nothing worked.So I decided to build it myself. 36 recipe iterations. Countless hours with vets and nutritionists. All chasing one question: what’s the best food we could possibly make for a dog? When we finally got it right, Rocky was the proof.He hasn't been sick in over 18 months. He runs three miles with me every morning. That's the standard every Happy Howl bowl is held to. Nothing less.Colin Buckley– Founder
Happy Howl (thehappyhowl.com) has 4,371 customer reviews on Five Star Index, with an average rating of 4.3 out of 5.
Also known as
thehappyhowl.com
Website
thehappyhowl.com
Category
Pet Stores
Listed on Five Star Index
2026
About these reviews
Replies
The company replied to 94% of reviews.
Latest
Most recent review: October 2026.
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I recently received my first order of Happy Howl and I have been very pleased so far! It arrived promptly after I ordered it. The packaging of the food is easy to store and convenient for travel. The container is easy to open and re-closes well for refrigeration when only a partial amount has been used.
My dog loves it and I’m happy to know he is getting quality food.
Response from Happy HowlJul 2, 2026
Welcome to the pack! We are absolutely thrilled that your very first order was a home run across the board. From the quick delivery to the travel-friendly, re-closable packaging, we want the entire process to be as smooth as possible for you. Best of all, knowing your sweet guy is eagerly diving into a high-quality meal makes it all worth it. Thank you so much for sharing the love!
KM
K “Mills” M.
Can find better, They dont care about their customers!!!
I have been using happy howl for almost 1 year, ordering a large bulk order monthly for both of my large dogs. through the past 11 months i have had to reach out to customer service for multiple things, and in December due to a issue, they offered me a discount for life if I continued my subscription. I did and back in April the discount wasnt given, When i worte in they stated some things had switched in their system but they reapplied it. but i was charged FULL PRICE THAT MONTH! $400 I am ordering per month. I have writeen them multiple times regarding this and now they are saying i skipped a month, but i didnt and showed them the proof, they state i got the disount on all other months and will not refund me the difference for this month as the promotional discount expired, but i am not on a promotional discount i was promised this as long as i had a subscription! their story has changed any times now, and they have not refunded me. I will make sure i post on every review possible they do not stand behind their word, I have spent over 4K with them in less than a year and I am now going to dispute my credit card as they will not fix this. I have sent them emails with the proof, emails showing what i was charged, and yet they continue to deny refunding me. I have been able to find better food elsewhere as they only have 3 flavors and although this is easy, it is expensive and the fact they dont support their long term customers shows they are not one i want to give my money to. for that they lost me for life and hopefully my review will detour others from being scammed over as well.
Response from Happy HowlJul 3, 2026
Thank you for sharing your feedback. We are very sorry for the frustration and confusion regarding your lifetime discount and recent billing. We understand your disappointment after being a loyal, long-term customer with us, and we appreciate you bringing your experience to our attention.
RP
Robert P.
I'm in the transition period right now
I'm in the transition period right now. Sasha seems to love it.
Response from Happy HowlJul 2, 2026
Getting the official stamp of approval from Sasha right from the start is a massive win! Navigating a food transition can sometimes be a guessing game, so we are thrilled to hear she is already loving her new meals. We appreciate you welcoming us into her daily routine!
YR
Yanell R.
Our dogs love Happy Howl!
Our dogs love Happy Howl. You still can do better on quicker responses.
Response from Happy HowlJul 2, 2026
We love hearing that your dogs are big fans of Happy Howl, but we also appreciate the honest feedback about our response times. Our team is always looking for ways to streamline our communication and get back to you faster, so your note is incredibly helpful as we work to improve. Thank you for sticking with our pack and helping us get better!
JU
Jurnee
Food was delivered in a timely manner
Food was delivered in a timely manner, and our dog loves the recipes!
Response from Happy HowlJul 1, 2026
Fast delivery and a dog who loves dinner—that is exactly how it should be. We are glad the new recipes are a major hit at your house. Thanks for the wonderful shoutout!
GS
Grey S.
I can’t give less than 2 stars cause I…
I can’t give less than 2 stars cause I do believe everyone makes mistakes and shouldn’t be held against them. I ordered and it took 10 days to arrive and unfortunately arrived while I was out of town and didn’t receive it till day 14. I don’t feel it’s safe to feed un-refrigerated food that’s been out for at least 2 weeks. So for now I’m just out the food and the money. Sorry but you asked.
Response from Happy HowlJul 2, 2026
Thank you for the grace in your review, and we completely understand why a two-week delay would make you hesitate! We want to ease your mind right away: because our meals are entirely shelf-stable and sealed for safety, they do not require refrigeration at all until they are opened. Even after sitting out for two weeks, your delivery is perfectly fresh, safe, and ready to serve. We are sorry for the shipping delay that disrupted your schedule, but we hope your pup gets to enjoy their meals now that you are back!
AW
Ann W.
My Dog love's Happy Howl!
We just received our 3rd big box 📦 of assorted flavor food. Our 🐕 loves ❤️ her assortment.
Response from Happy HowlJul 1, 2026
Three big boxes in, and the excitement is still going strong! We love knowing that the variety pack keeps mealtime interesting and that your pup looks forward to seeing which flavor is on the menu next. Thank you so much for making us a consistent part of her routine!
JT
Johnny T.
Happy Howl review
Our doodle had basically given up on his kibble and other various brands of canned food. But he’s torn through several boxes now of the variety pack, lol! We’re still transitioning him to Happy Howl, but we can already see his mood and energy level already coming back! So far, great product, great recipes!
Response from Happy HowlJul 1, 2026
It sounds like your doodle was just holding out for the good stuff! Moving away from the kibble slump and finding a variety pack he genuinely looks forward to is a huge milestone. We are glad you are already noticing a positive shift in his mood and stamina even during the transition phase. Thank you for making our recipes a part of his new routine!
