Happy HowlWhere it started:Rocky changedeverything andI never set out to start a dog food company.My husky Rocky had the worst stomach on the planet. Years of vet visits, prescription diets, and hundreds spent on premium food brands. We tried everything. Nothing worked.So I decided to build it myself. 36 recipe iterations. Countless hours with vets and nutritionists. All chasing one question: what’s the best food we could possibly make for a dog? When we finally got it right, Rocky was the proof.He hasn't been sick in over 18 months. He runs three miles with me every morning. That's the standard every Happy Howl bowl is held to. Nothing less.Colin Buckley– Founder
Happy Howl (thehappyhowl.com) has 4,371 customer reviews on Five Star Index, with an average rating of 4.3 out of 5.
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Tim C.
I know I closed my account but customer service disagrees. My dogs are allergic to their food and really don’t go out of their way to understand my situation. I wish them the best, but not with my support.
Valued Happy Howl C.
Freddie loves his Happy Howl. I love the automatic delivery!
Response from Happy HowlJul 6, 2026
We are so thrilled to hear that Freddie is a big fan of his Happy Howl! There is nothing better than knowing his bowl is always full of his favorites, and we love that our automatic delivery is making your life just a little bit easier. Thank you so much for being an awesome part of our pack, and give Freddie a little extra love from us!
Chris T.
This is the best, most wholesome food I have found for my dogs. They love it and so do I :)
Response from Happy HowlJul 6, 2026
Thank you so much for the wonderful shoutout! Knowing that both you and your dogs love our food is the ultimate double-win for us. We pour so much care into making sure our clean, premium ingredients hit the mark, and we look forward to keeping those wholesome meals headed your way!
Teresa K.
We love Happy Howl!! Our dog barks because he can’t wait to eat, when we get the box out! He never did that with the other dog food. Thank you!
Response from Happy HowlJul 6, 2026
Now that is what we call an official five-star review! We are absolutely thrilled that our recipes have turned mealtime into such an exciting event for your pup. Thank you so much for the love and for being such an awesome part of our family!
Mark C.
Our pup love your food. Disappointed with the beef stew this time as was almost to the point of soupy. Very wet. The lamb and turkey had a much solider texture
Response from Happy HowlJul 6, 2026
We are so happy to hear that your pup loves our recipes, but we’re sorry to hear the beef stew felt a bit too soupy this time around! Because we use real, whole-food ingredients without heavy artificial thickeners, natural batch variations can occasionally happen—though it should still have a great texture. We want to look right into this for you, so could you please email a couple of quick photos of the beef consistency to [email protected]? Our team will jump right on it to make sure you and your pup are completely taken care of!
Serg
A user friendly website/app. My order was delivered promptly. Was just searching for Fussie cat wet food. Did not find a few flavors. Is there a certain search process to find? Overall… I’m satisfied with the results.
Response from Happy HowlJul 6, 2026
Thank you so much for the wonderful feedback on our user-friendly site and prompt delivery! We're so glad you had a smooth experience with us. Just to clear up any confusion, Happy Howl exclusively crafts our own premium, shelf-stable dog food recipes, so we do not make food designed for cats. We completely understand wanting the absolute best for your pets, and we truly appreciate you checking us out and sharing your experience!
Maria C H.
My fur babies already know the sound makes when I open it. They come running. I love it. I love cause it smells good.
Response from Happy HowlJul 6, 2026
There is absolutely nothing better than a stampede of fur babies running to the kitchen! We love that they already know that exact sound, and it’s a massive compliment that you love the smell, too—we always use real, whole-food ingredients, so it actually smells like a delicious home-cooked meal. Thank you for sharing that beautiful visual with us!
Affie-Mom E.
Checked into Happy Howl while looking for premium dog food. Read the reviews and decided to give it a try. Ordering was clear and easy. Tried the trial pack first and the food was well liked by the taste testers. That lead to the full order which was shipped timely and arrived in good shape. Now the switch-over feedings will be started. I will leave another review after enough time to comment on the results.
Response from Happy HowlJul 6, 2026
There is nothing better than a successful trial run leading to a full bowl! We are absolutely delighted that your dogs loved the trial pack and that your first major delivery arrived beautifully. Thank you for sharing your experience with our ordering process—we try to keep it as simple and clear as possible. Best of luck with the switch-over feedings this week, and we’ll be right here waiting to hear your results!
