Happy HowlWhere it started:Rocky changedeverything andI never set out to start a dog food company.My husky Rocky had the worst stomach on the planet. Years of vet visits, prescription diets, and hundreds spent on premium food brands. We tried everything. Nothing worked.So I decided to build it myself. 36 recipe iterations. Countless hours with vets and nutritionists. All chasing one question: what’s the best food we could possibly make for a dog? When we finally got it right, Rocky was the proof.He hasn't been sick in over 18 months. He runs three miles with me every morning. That's the standard every Happy Howl bowl is held to. Nothing less.Colin Buckley– Founder
Happy Howl (thehappyhowl.com) has 4,371 customer reviews on Five Star Index, with an average rating of 4.3 out of 5.
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Tommye M.
Our dogs love it
Response from Happy HowlJul 10, 2026
We love hearing this so much! There is truly nothing better than knowing the bowls are being licked clean and that your dogs are thriving. Thank you from the bottom of our hearts for trusting our kitchen with your pack!
Patricia G.
Bailey is a very picky eater and would not eat the fresh food we got from another company. We started feeding her Happy Howl and she literally gobbled it up! When I ask her if she wants to eat she gets so excited. Give Happy Howl a try. You won’t be disappointed.
Response from Happy HowlJul 10, 2026
We are absolutely blushing over here! Knowing that Bailey does a happy dance whenever you ask if she wants to eat is the absolute best reward we could ask for, especially after turning down other options. Thank you so much for trusting our kitchen to win over your picky eater and for telling others to give us a shot. We are so incredibly thrilled to have you and Bailey in our family!
Lora G.
Our 3 dogs did not like the Beef or turkey flavors. Need to return the food.
Response from Happy HowlJul 13, 2026
Thank you so much for chatting with us on the phone. We are so sorry that our recipes didn't turn out to be the right fit for your three pups! We completely understand that every pack has its own unique tastes, and we want to confirm that we have canceled your subscription per our conversation. We truly appreciate you giving our kitchen a try, and we wish you and your dogs the absolute best in finding a food they love!
Kori
Great experience. Corrected one of my orders for me promptly, AMAZING food (my little "picky eater" Sammy, my Cheweeny) DIVES into his food and eats it with gusto. My big dogs love it too, and seem more peaceful and happy tummy when they are done. Did I mention how easy it is to store, and has opened up my frig for more room. Love it!
Response from Happy HowlJul 10, 2026
Now that is a legendary review! Hearing that little Sammy is diving into his meals with gusto and that your big pups are enjoying peaceful, happy tummies is the absolute best feedback we could ever ask for. We are also so glad our team could take care of that order wrinkle for you quickly. Saving your precious refrigerator space is just the cherry on top! Thank you from the bottom of our hearts for bringing our kitchen into your home and routine!
Catherine D.
Orders deliver timely. My dogs love the product. Especially find the packaging easy to open and store.
Response from Happy HowlJul 9, 2026
Thank you so much for this wonderful feedback! We work hard to ensure our deliveries are super reliable and that our boxes are easy to open and store in your pantry, so knowing that it's making life easier for you—and delicious for your dogs—is the absolute best reward. We are so incredibly glad to have your pack with us!
Shannon H.
So happy that I found this company for Gus. He loves the food so much and it is easy for travel. Such a blessing!
Response from Happy HowlJul 9, 2026
We are so incredibly happy that you found us, too! Hearing that our meals are a total hit with Gus and that they're making your travel adventures together so much easier is the absolute best news. We want packing for trips to be completely stress-free so you can just focus on making memories with your pup. Thank you so much for the beautiful shoutout, and please give Gus some extra belly rubs from our team!
Michael T.
It's a great dog food. My 2 little babies are very picky eaters. But they seem to love this. My 2 little girls are so little that 1 box last more than 2 meals. My 2 little girls are 5lbs and 7 1/2lbs.
Response from Happy HowlJul 9, 2026
This is the absolute best kind of feedback! We know how tough it can be to find something that gets the stamp of approval from a tiny, selective eater, let alone two of them. It’s fantastic to know that our recipes are a hit with your little girls and that the boxes are lasting well beyond two meals for their 5lb and 7.5lb frames. Thank you so much for the wonderful shoutout and for being a part of our pack!
Zack A.
Product is as described and Alby loves it so far, just hoping it is as notorious as advertised.
Response from Happy HowlJul 12, 2026
Thank you so much for giving us a try! Knowing that our product is exactly as described and that Alby is a big fan so far completely brightens our day. We stand by our wholesome ingredients 100%, and we know you're going to love the long-term health benefits! I do want to sincerely apologize that your serving spoon didn't make it into that first delivery. To make it up to you and Alby, we are sending you a complimentary Sample Pack on the house! This will include an extra carton of each recipe along with your missing spoon. Keep an eye out for a separate shipping confirmation email shortly. We're so grateful to have you both in our pack!
