Where it started:Rocky changedeverything andI never set out to start a dog food company.My husky Rocky had the worst stomach on the planet. Years of vet visits, prescription diets, and hundreds spent on premium food brands. We tried everything. Nothing worked.So I decided to build it myself. 36 recipe iterations. Countless hours with vets and nutritionists. All chasing one question: what’s the best food we could possibly make for a dog? When we finally got it right, Rocky was the proof.He hasn't been sick in over 18 months. He runs three miles with me every morning. That's the standard every Happy Howl bowl is held to. Nothing less.Colin Buckley– Founder
Happy Howl (thehappyhowl.com) has 4,371 customer reviews on Five Star Index, with an average rating of 4.3 out of 5.
Also known as
thehappyhowl.com
Website
thehappyhowl.com
Category
Pet Stores
Listed on Five Star Index
2026
About these reviews
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The company replied to 94% of reviews.
Latest
Most recent review: October 2026.
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Fast delivery. Good food. Easy to store and serve. Our former food was frozen and that can be a pain. This is much easier and pre-portioned which is nice and easy.
Response from Happy HowlJul 21, 2026
Thank you so much for sharing this! Making the switch from frozen to shelf-stable makes such a huge difference in daily meal prep, so we're thrilled to hear that our easy, pre-portioned packaging has eliminated that thawing hassle for you. Fast shipping, great nutrition, and effortless serving is exactly what we strive for—thank you for making us a part of your dog's daily routine!
LM
Leslie M.
Our dogs love it!!
Our dogs love it!!
Response from Happy HowlJul 21, 2026
We are so thrilled to hear this! Thank you so much for the wonderful feedback and for choosing Happy Howl to keep your dogs happy and well-fed!
ST
Steva
Even my spoiled baby is eating howl and I’m thrilled with the nutritionalValue and ease
I actually was unsure if I should give this a 4 or 5. My do was so excited the first night I added this as a topper ( I bought the sample package ) , but then the next day she was a bit out off at first , but the when she realized she wasn’t going to get the fresh chicken I had made for her as a topper in the past than she ate it. She is quite spoiled. After that she seemed to enjoy howl with only a bit of hesitation. Howl
Arrived well packaged and I feel good with the nutrition quality and the ease of not having to cook for a topper every night for now I’ll use it for a topper may consider changing to full meal later
Response from Happy HowlJul 21, 2026
Thank you so much for the detailed and honest review! It sounds like your girl is a clever one—holding out hope for her homemade chicken before deciding Happy Howl is pretty darn delicious too! We completely understand the hesitation when competing with home cooking, but we are so glad she’s enjoying it and that it's saving you time in the kitchen every night. Thank you for giving us a try, and whether you keep using us as a topper or switch to full meals later, we're thrilled to have her in the pack!
DO
Donna
My fur baby loves it! Doesn’t take up freezer space
Healthy grade food, lasts a long time when in unopened box and doesn’t take up freezer space.
Response from Happy HowlJul 21, 2026
We're so thrilled to hear this! Making healthy food that is easy to store and cupboard-friendly without crowding your freezer is a top priority for us. Thank you so much for the great note and for choosing Happy Howl!
AH
Alyssa H.
Not expected, and not recommended
My pup originally liked the food however, since the most recent order he refuses to eat it.
They have a subscription service, but it is not to be trusted. People make mistakes, that's merely human error, however when a system makes an error there should be a fix to it. I ordered in April 2026 as a first-time customer. My ordered arrived quickly and my dog loved it at first. I have ordered again recently, needing to restock, and placed a one-time order. Before placing, I double-checked that I didn't accidentally sign up for a subscription back in April and on my account's side of things, it showed no subscription. So, I place a one-time order and it arrives within 2 days of placing it. Then, a day after the one-time order delivers I see a second charge for another order and call the company to figure out why. To which, they claim on their side of things it show's I signed up for a subscription back in April. Then, after some cordial back and forth, their focus remained on an email that was sent to me and noted an "upcoming shipment." I read every word of the email they were focusing on and noted in verbatim it reads "no active subscription" directly under the big text of "upcoming shipment." To which I questioned the company as to why I was even charged for another order, or rather subscription order, if even in the "notification email" it says "no active subscription." So, instead of acknowledging the email says that and recognizing that it's clearly a system error, they stick to their refund policy and say "there's nothing more they can do." I will note that they offered me a refund, but are deducting a 10% re-stocking fee should I decide to send it back. I asked to speak with a manager, and they stated that there is "no access" to management as a customer.
This is merely a system issue and not a human one, however it's clear in this time period were going to trust systems more than we trust humans.
Please note, that those answering the customer service lines are nice, professional, and mostly helpful.
Response from Happy HowlJul 24, 2026
Thank you for reaching out and we sincerely apologize for everything you and Yogi have experienced, this is not the standard we hold ourselves to and we want to make it right immediately! 😔
Here is what we are doing right now:
• Yogi's health concern and the 72+ hour response delay have been flagged and escalated internally as a top priority
• The system inconsistency you identified in the notification email showing "no active subscription" is being reviewed by our tech team immediately
• Your request to speak with a member of our leadership team has been noted and will be honored
Here is what we need from you:
Please reach out to us directly at [email protected] or call us at [phone number] and reference this review so our team can prioritize your case and get everything resolved for you as quickly as possible!
We are truly sorry and we look forward to making this right for both you and Yogi! 🐾
TP
Theresa P.
Customer service is horrible
Customer service is horrible
AG
Art G.
I have tried many new foods for my dog…
I have tried many new foods for my dog over the last three years and your food by far she loves the best. She looks so forward to eating now it’s ridiculous. She’s been very picky eater for the last couple of years and sometimes she would go days without touching her food but not your food. She looks so forward having her food is ridiculous. Thank you very much.
Response from Happy HowlJul 21, 2026
Hearing this brings the biggest smiles to our entire team! There is nothing harder than watching a picky eater turn away from their bowl day after day, so knowing that Happy Howl completely turned mealtime around for her means the absolute world to us. Seeing that excitement and joy at dinner is everything we work for! Thank you so much for trusting us with her bowl and for being such a wonderful part of our pack!