Where it started:Rocky changedeverything andI never set out to start a dog food company.My husky Rocky had the worst stomach on the planet. Years of vet visits, prescription diets, and hundreds spent on premium food brands. We tried everything. Nothing worked.So I decided to build it myself. 36 recipe iterations. Countless hours with vets and nutritionists. All chasing one question: what’s the best food we could possibly make for a dog? When we finally got it right, Rocky was the proof.He hasn't been sick in over 18 months. He runs three miles with me every morning. That's the standard every Happy Howl bowl is held to. Nothing less.Colin Buckley– Founder
Happy Howl (thehappyhowl.com) has 4,371 customer reviews on Five Star Index, with an average rating of 4.3 out of 5.
Also known as
thehappyhowl.com
Website
thehappyhowl.com
Category
Pet Stores
Listed on Five Star Index
2026
About these reviews
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The company replied to 94% of reviews.
Latest
Most recent review: October 2026.
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Amazing very communicative and my dogs love the samples!!!
Response from Happy HowlSep 22, 2026
We love hearing this! Delivering great customer service and making meals that dogs go crazy for is what we are all about. Knowing those samples were a hit with your pups made our whole day! Thank you for taking the time to share your support, and we look forward to serving your pack again soon!
JR
June R.
The packaging is efficient
The packaging is efficient, and my dog is very satisfied with her food.
Response from Happy HowlSep 22, 2026
We’re so happy to hear mealtime is going well for your pup! 🐾 It means a lot to know that both the food and the way it arrives are working well for you. Give her some extra love from us! ❤️
Warm Wags,
The Happy Howl Team
SP
Staci P.
So Happy we Howl
This is the best food ever. We eat it up in 30 seconds!! Tasty and fresh!!
Ellie Mae & Brinkley
P.S. our mama said the website is easy to place an order, customer service is amazing and our order came fast!!
Response from Happy HowlSep 22, 2026
Yayyy! 🐾 There’s nothing better than knowing Ellie Mae & Brinkley are happy and well taken care of — and that their mama is happy too! ❤️ We call that a Happy Howl family! Thank you for being part of ours!
Warm Wags,
The Happy Howl Team 🐾
AL
Allen
Food seems to be wetter than previous…
Food seems to be wetter than previous shipments. The food will not hold together so I can cut each box into thirds.
Response from Happy HowlSep 22, 2026
Thank you for reaching out and sharing this feedback! Because our meals are gently cooked directly inside each carton to lock in nutrition, minor natural variations in texture and moisture can occasionally happen from batch to batch. If the softer texture is making it difficult to feed your dog or isn't working for your routine, please send a few pictures over to [email protected]. Our team will be happy to take a closer look and help find a great solution for you!
LP
Lauree P.
Our dog sorta liked your dog food
Our dog sorta liked your dog food. Sometimes would eat other times not
JA
Jayne
Great Customer support and service!
Great Customer support and service!
Response from Happy HowlSep 20, 2026
That means so much to us! ❤️ We’re always happy to help and really appreciate you taking a moment to share your experience. Thanks for being part of the Happy Howl family! 🐾
Warm Wags,
The Happy Howl Team 🐾
DO
Douglas O.
My picky eater dog would not even try…
My picky eater dog would not even try one bite.
Response from Happy HowlSep 22, 2026
Hi Douglas,
Good news: picky eating is super common, and most pups just need a little convincing. Here are a few tricks that usually get even the pickiest pups on board.
Feeding Tips to Try:
-Start small & mix in: Try mixing a small amount of the food with something your pup already enjoys (like their previous food) and gradually increase the amount over a few days
-Warm it up: Slightly warming the food can enhance the aroma and make it more enticing in a microwave safe bowl for 10 seconds (NOT in the packaging or paper plate/paper towel) microwave safe bowl or plate only.
-Add a topper: A splash of warm water, low-sodium bone broth, or even a little plain boiled chicken can help spark interest
-Stick to a schedule: Offer the food for about 15–20 minutes, then pick it up if your pup doesn't eat. This can help reinforce mealtime routines
Hand feeding (short-term): Sometimes offering a few bites by hand can help reintroduce the food in a positive way
Sticking to this schedule matters more than it might seem — a slow transition gives your pup's stomach time to adjust, which helps avoid any upset tummy along the way and sets them up for better digestion, more energy, and all the tail wags that come with it.
Schedule:
Days 1-3: 25% Happy Howl, 75% Current Food
Days 4-6: 50% Happy Howl, 50% Current Food
Days 7-10: 75% Happy Howl, 25% Current Food
Day 11+: 100% Happy Howl
Giving your dog time to transition to Happy Howl means you’re giving their body the chance to adjust gently, leading to better digestion, improved energy, and long-term health benefits.
Please email us at [email protected] and we would be happy to help anytime!
Warm Wags,
The Happy Howl Team
FS
Frank S.
Feeding my dogs has never been more…
Feeding my dogs has never been more effortless. When I am pressed for time, I can feed both my fur buddies in under three minutes each. And I know they are receiving the correct amount of vitamins and minerals to remain healthy.
Response from Happy HowlSep 20, 2026
This is exactly the kind of feedback we love! ❤️ Knowing you can get both pups fed and taken care of even on those busy days is such a great feeling. Thank you for trusting Happy Howl to be part of their everyday meals — we really appreciate you! 🐾
Warm Wags,
The Happy Howl Team 🐾