Frankie
Built and purchased ring
Overall seems like a good process. There is some breakdown in communication, but I suppose that's the trade off for not dealing with a brick and mortar store. Will update once I actually receive the ring I bought.

Ritani is a high-end jewelry brand modernizing the way people purchase diamond engagement rings and jewelry.
Ritani (ritani.com) has 563 customer reviews on Five Star Index, with an average rating of 4.5 out of 5.
Is this your business?
Correct your details and reply to customers in public. Both are free.
Claim this listing
Jewelry & Watches · Huntington, New York
Excellent

Jewelry & Watches · New York, New York
Excellent
Jewelry & Watches · New York, New York
Excellent

Jewelry & Watches · Brooklyn, New York
Excellent
563 approved reviews, newest moderated first
Frankie
Overall seems like a good process. There is some breakdown in communication, but I suppose that's the trade off for not dealing with a brick and mortar store. Will update once I actually receive the ring I bought.
L R.
Ritani worked with me on my custom design earring until I was satisfied. It was also a good price compared to a local jeweler for the same quality stones.
Jeanette
Although we did not end up keeping the ring (due to personal issues) we absolutely loved the customer service provided. Will definitely return when we are ready to purchase our engagement ring. Silvia was the best and I recommend her to anyone looking for help!
Tyson F.
Surprisingly I got exactly what I ordered and it only took 4-5 days. Super easy to build whatever you are looking for and you don’t have to deal with salesman. Would recommend 10/10
Kyle C.
I like to specifically think Ritani Gemologists Amrita, Ryan Kelsie, and Phil B. They were so Patient , Knowledgeable and Helpful that they made the Experience so much Easier . Thank you Guys! Kyle Cooney
Kyle M.
I purchased a diamond online, paid the $1700 via the Amazon payment that they offer, they took the money and began to process my order. 3 days later I get an email that states in short, "sorry but we use third party vendors and your diamond is no longer available". Every bit of evidence I have gathered from this points to the following: the diamond I purchased was not listed properly and they sold it to me at too low of a price and then backed out on the deal (prove me wrong Ritani.....I dare you) once they started looking at things closer. They apologized and promised to "make it right". I then get two more diamonds offered to me that were lesser quality (lesser clarity, carat, and cut), than the one I purchased at the same price that I paid for the original. How is this "making it right"??? I can tell you what it really is. It's a classic "bait and switch" technique and it is illegal. I am going to be sharing this same review on Facebook, also with Amazon, and furthermore, I am going to be filing a complaint with the NY Attorney General. Criminal. PS - going on 5 days out and still don't have my money back.....
Response from RitaniFeb 20, 2020
Dear Kyle, We are very sorry for your experience and know that buying a diamond can feel stressful and opaque. Our diamond supply is extensive and is provided to a number of partners. While our systems update regularly, there sometimes is a delay between a diamond purchase and a feed update on our website which means that sometimes diamonds on our site are already sold. Unfortunately, this is what happened here. We involved one of our gemologists in finding another high quality diamond for you. No two diamonds are the same and while she couldn’t find an exact match, she was able to find two comparable options. Both options had same cut and better colors (bringing the diamond color from an H which was a bit warm to an F or a D) but with slightly lesser clarity and carat weight. Both were more expensive at retail than your original selection and we offered them to you at the price of your original diamond. Diamond margins can vary and we do have diamonds that we sometimes sell at cost. In fact, we are very open about this information through our diamond price transparency program on our website and that is shown for every diamond you can purchase. We are the only company that provides this to customers and think it’s important for people to know the value of what they’re buying. In regards, to your payment, we do not charge credit cards until items ship. Your card was preauthorized for the purchase (via Amazon) and we voided this preauthorization as soon as you told us you did not want to pursue the options we presented to you. Your feedback was really helpful and we are already thinking about how to better explain our operations to customers on our site. If you felt that way, we suspect others might as well. We take pride in being a top-rated jewelry company and are again sorry about your experience. Best regards, The Ritani Team
Kevin I.
Always a good experience buying from Ritani. I have made several purchases and everything exceeded my expectations beautiful jewelry at an affordable price. Will continue to be a long time customer.
Anthony
Great experience with a very helpful staff