At NAADAM, we’re dedicated to making the world’s softest knitwear at prices that make sense. By working directly with herders and cutting out the middleman, we’re able to offer premium cashmere and everyday essentials that are made to last. Our goal is simple: deliver timeless, high-quality pieces you’ll reach for again and again.
NAADAM (naadam.co) has 262 customer reviews on Five Star Index, with an average rating of 2.2 out of 5.
Also known as
naadam.co
Website
naadam.co
Category
Clothing & Underwear
Location
New York, New York
Listed on Five Star Index
2026
About these reviews
Replies
The company replied to 37% of reviews.
Latest
Most recent review: October 2026.
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Reviews are shown as their authors wrote them. The company can reply, but cannot edit them.
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The "Superfine" Cashmere tops are very soft & comfortable
First, I have had to do a couple of exchanges, and Naadam handled everything smoothly. I have two regular cashmere sweater/sweatshirts and five "superfine" cashmere shirts. The superfine cashmere shirts are extremely comfortable. I have three "superfine" tee shirts that I wear a lot, and two polo shirts. The less expensive regular cashmere sweatshirts are soft but just a tad itchy to me, but the superfine cashmere shirts are a treat to wear. I do wish they had better color options for the tees and polos. The sea teal looks more gray than teal. The blue peacock sweatshirt is a very nice color.
Response from NAADAMJun 3, 2026
Hi Glen,
Thank you for your thoughtful review! We're so happy to hear your exchanges went smoothly and that you've been enjoying your cashmere pieces. We also appreciate your feedback on the color options and will be sure to share it with our team. Thank you for being part of the NAADAM community and for your continued support!
IG
Irene Granados T.
Customer Service
This is was my first time I had placed an order with Naadam. I ordered the Embroidered Mama Cashmere Sweater in white. When I received my sweater-it was a Light Canary Yellow. The color option was not offered online.
I dreaded placing a return as there was $12.75 fee. I reached out through email and it bounced back twice. I sent a message through Instagram and a rep kindly responded that there is no “m” in the email.
I felt silly that I overlooked it. I emailed. The response was immediate and I received the correct color before Mother’s Day. I was relieved it was not a hassle. Customer service was helpful and communication was prompt. The cashmere is extremely soft. I look forward to placing more orders in the future.
Response from NAADAMJun 3, 2026
Hi Irene,
Thank you for giving NAADAM a try and for taking the time to share your experience. We're sorry there was some confusion with the color initially, but we're so glad our team was able to quickly get everything resolved and ensure your sweater arrived in time for Mother's Day. It's wonderful to hear you're enjoying the softness of the cashmere, and we truly appreciate your kind words about our customer service. We look forward to serving you again in the future!
AM
- Antonio Meyrelles Do S.
A customer care service of excellence
One of the BEST customers care service I have ever experienced. Any doubt along the way of the purchasing they are there for a personal help so you feel comfortable until your item arrive into your hands!
Thank you B. for the assistance! 🙏🏻
Response from NAADAMJun 3, 2026
Hi Antonio,
Thank you for your kind words! We're delighted to hear you had such a positive experience with our Customer Experience team. Providing personalized support every step of the way is important to us, and we're so glad we could help make your purchase feel seamless. We'll be sure to share your feedback with Barbie!
DV
Donna V.
I would give them a zero if possible.
I would give them a zero if possible.
I ordered two v neck sweaters from them, neither on sale. Because I did not meet the minimum cost for free shipping, I had to pay the $9.95 shipping. When I received the sweaters, the color of one was way off the color depicted online. I decided to return it. It cost me another $9.95 to return the sweater. After paying $20 for a sweater I didn’t want, they had the audacity to charge me another $12.75 for a restocking fee. So, for the great privilege of trying on an $88 sweater, I paid $32.65. Unbelievable as every other company I have purchased from has free shipping and returns and I have never had anyone charge me a restocking fee to put a sweater back on the shelf. The sweater I kept was a mistake. It is paper thin and so see through even wearing a tank underneath looked ridiculous. Additionally it had a snag under the arm which I did not see that quickly became a hole after wearing it for an afternoon. It is now a very expensive rag. Shame on you Naadam. You have lost a customer in me and anyone I talk to who is looking to buy cashmere.
Response from NAADAMJun 3, 2026
Hi Donna,
Hi there, thank you for sharing your feedback and please know this is passed along internally as well. We're sorry to hear about your experience. Unfortunately, we were unable to locate your order based on the information available and had previously requested additional details so we could investigate further.
While we do charge a return processing fee for refunds to the original payment method, we also offer alternatives that allow customers to avoid this fee, including exchanges and store credit options. We'd appreciate the opportunity to review your concerns regarding the sweater quality and return experience. Please reach out to us at [email protected] with your order information, and our team will be happy to take a closer look.
AP
Andrea P.
Wonderful experience in dealing with my…
Wonderful experience in dealing with my lost credit. Immediate response. Very, very pleased. Thank you, Naadam service team!
Response from NAADAMJun 3, 2026
Hi Andrea, Thank you for your review! We're so glad our team was able to quickly resolve the issue and get everything sorted out. We appreciate your support and kind words!
JH
Julia H.
I have been shopping with Naadam for 8 years
I have been shopping with Naadam for approx 8 years and have watched this company grow to become more and more consumer friendly. I also know, personally, that contacting the customer service for issues yields very satisfying resolutions. Their products, especially the cashmere clothing are beautiful and of the finest quality and much more affordable than many others. They also have incredible sales. I am a repeat customer, over and over and find the company has great integrity.
Response from NAADAMJun 3, 2026
Hi Julia,
Thank you so much for your continued support over the years! It means a lot to hear from customers who have been with us throughout our growth. We're grateful for your kind words about our products and Customer Experience team. Thank you for being such a valued part of the NAADAM community. We truly appreciate your trust and loyalty!
MB
Mahesh B.
Professional technician
Very good service and all about product.
Response from NAADAMJun 3, 2026
Hi there, Thank you so much for taking the time to leave a review! We're so glad to hear you had a great experience!
AY
arthur Y.
Shop/buy Naddam relaxed ! I call the company THE NEW NAADAM.
My wife wanted to buy few items from Naadam, after she picked her selections, I decided to read the customers reviews before placing the order. I was really discouraged and hesitant to place the order because of all the negative feedback that customers never received the items, shipping took too long, no one answers customers emails and no tracking etc etc etc. . My wife has been looking for those items for a year now and was afraid to place the order. I decided to take the chance and place the order. Guess what!! I received a tracking number less than 24 hours after I placed the order, and surprisingly, I received the order in less than a week. when my wife opened the package she found that we placed the wrong color dress and one of the dresses she ordered did not look good on her and wanted to return it. I emailed customer service with our concerns that we want to return the one item and exchange the other with the right color and we keep the rest of the order. Within less than 12 hours I received a reply from a customer service team, his name is Rodrigo, He was very straight to the point sent me all the information needed to do the exchange and the return. I had some difficulties doing the exchange and returns, I emailed Rodrigo back, Again within 12 hours he replied and walked me through the steps with his email. I printed the shipping label, Packed the dresses and dropped the package of to USPS at 11:00 AM and surprisingly again, I received an email after 4 hours from my credit card company that I got the refund from Naadam, Wow, the package did not even leave the post office yet and I got my refund. I emailed Rodrigo and thanked him for his great customer service and gave him and Naadam 5 *S*T*A*R*S* . I know this is a long feedback but it is worth reading so customers should never worry buying from Naadam. again, Thank you Rodrigo and Naadam. All the best , Cheers
Above was me feedback at first, Needed to add to it the following: The package was sent with 2 items one for exchange with a different color and was a return, The return was accepted as above with a credit immediately to my CC the exchange amazingly was shipped before they even received the returned item, Happy to say I received the exchanged dress before Naadam received the original order. My wife is very happy and will allways shop her Cashmere outfits from Naadam. Again, sorry for the lengthy feedback but I felt it is fair and important to let buyers/shoppers know what THE NOW NAADAM IS ALL ABOUT and why they deserve the 5 *S*T*A*R*S* in my opinion. Good luck shopping and buying from NAADAM.
Response from NAADAMJun 3, 2026
Hi Arthur, Thank you for taking the time to share such a thoughtful review. We're thrilled to hear that your experience exceeded expectations and that your wife is happy with her purchases. We'll be sure to pass along your kind words to Rodrigo—he'll be delighted to hear them. Thank you for choosing NAADAM and we hope to have you shop with us again in the future!