KURU is a direct-to-consumer footwear company on a mission to help you Heel Better.™Every step you take starts with your heels—and it can get painful, fast. In fact, 77% of Americans experience foot pain, with heel pain at the top of the list.That’s why at KURU, we believe health starts with heel. We pioneered the world's first heel-hugging technology, KURUSOLE, which dynamically flexes to hug and protect your heels—all day, every day.Our heels-first focus fosters holistic foot pain relief and whole-body wellness, so you can live a life you love.KURU Footwear. Heel Better™
KURU Footwear (kurufootwear.com) has 925 customer reviews on Five Star Index, with an average rating of 4.5 out of 5.
Also known as
kurufootwear.com
Website
kurufootwear.com
Category
Clothing & Underwear
Location
Salt Lake City, Utah
Listed on Five Star Index
2026
About these reviews
Replies
The company replied to 95% of reviews.
Latest
Most recent review: October 2026.
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Reviews are shown as their authors wrote them. The company can reply, but cannot edit them.
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I called to exchange a pair of tennis shoes for a larger size. I spoke with a customer service rep who was incredibly helpful and kind. She took time to hear my issue and helped resolve it quickly. She was a pleasure to work with.
Response from KURU FootwearMay 15, 2026
We love hearing stories like this. It sounds like our GURU team served up an ace with your exchange experience! We’re so glad she took the time to listen, help find the right fit, and make the process quick and easy for you. A kind and caring experience can make all the difference, and we’ll be sure to share your sweet feedback with the team!
SA
Sandra
Greatest company that I ever encountered with
My experience was awesome ever since I found this company online by mistake and ever since that day I really don't buy from anyone else so now I am going to order another pair that I really want can't wait to get them 😜 hopefully you still have my size because they're just flying out the door like hot cakes
kuru tennis shoes are the best the customer service is excellent and friendly there staff is amazing I've been buying from kuru for about 13 yrs now and I have never been disappointed with my products I highly highly recommend kuru products especially if you are on your feet all day long these are the shoes to get no ins ands or buts
Response from KURU FootwearMay 15, 2026
This absolutely made our day! We’re so grateful you found KURU, even if it was by accident, and even more grateful that you’ve been part of the KURU family for 13 years. That kind of loyalty means the world to us.
It’s wonderful to hear your shoes have kept you supported through all those long days on your feet, and that our GURU team has consistently delivered a great experience along the way. Sounds like your favorite styles really are flying out the door, so hopefully your size is waiting with your name on it!
Thank you so much for the glowing recommendation and for continuing to choose KURU year after year.
CM
cmvarleys
Easy and fast
My first pair of Kurus and one of the lace eyelets broke after three weeks. I emailed a picture to customer service. They responded quickly to my problem and replaced the shoes with no other questions.
Response from KURU FootwearMay 15, 2026
While we’re sorry to hear you experienced an issue with the lace eyelet, we’re so glad our GURU team was able to step in quickly and get things resolved for you. That definitely isn’t the experience we want for your first pair, but we’re happy the replacement process was smooth and hassle-free. Thank you for giving KURU a try and for sharing your experience!
KD
Kelsey D.
Horrible quality/durability
Incredibly comfy and supportive but horrible quality and extremely horrible quality for the almost $300 CAD I paid for them. The heels inside started wearing through after a month of use and less than a year in the stitching is coming apart and leather breaking away from the sole to create a big hole. Also not even remotely water resistant. Wish they could create this idea in a better quality product or at least drastically reduce the price if they're not even going to last a year
Response from KURU FootwearMay 14, 2026
We completely understand why you’d feel so disappointed, especially when the comfort and support worked well for you initially. At that price point, it’s absolutely reasonable to expect the shoes to hold up much longer, and issues like interior heel wear, stitching failure, and separation around the sole would understandably be frustrating.
We were unable to locate any order history or previous interaction with our team using the name provided on the review, so I’ve requested additional information through Trustpilot, such as an email address, so I can look into this more quickly for you.
We do have a 6-month warranty that covers manufacturing defects, and I’d genuinely love the opportunity to see if we can make this right for you. You can either update your information directly through Trustpilot and I’ll reach out personally, or you can email me directly at [email protected] so we can investigate further.
UPDATE 5/18: After reviewing the order, we found these boots were purchased in January 2025, making them nearly a year and a half old rather than under a year old. While we do offer a 6-month warranty covering manufacturing defects, this pair falls well outside that coverage period, so we’re unfortunately unable to replace them under warranty.
That said, we still wanted to help. We’ve added $60 worth of KURU Cash to the account to use toward a new pair, and our GURU team would be happy to help recommend a style that may offer the durability and performance you’re looking for based on your needs and daily wear.
We truly appreciate the feedback, as it helps us continue improving our products and customer experience.
AT
Angela T H.
When you speak to friendly people and…
When you speak to friendly people and get the best possible answers from them it makes you want to continue business with the company. Good shoes, supportive staff and Kuru makes great shoes.
Response from KURU FootwearMay 14, 2026
Thank you so much for the kind words. We truly believe great customer support should go hand in hand with great shoes, so hearing that our team made you feel valued and supported means a lot to us.
We’re so glad you’ve had a positive experience both with the shoes and with our staff, and we really appreciate your continued support of KURU.
SL
Shirley L.
I had some delays with the fedex…
I had some delays with the fedex shipping that added a couple weeks to the time line but it all ended in the best way -- the shoes did arrive! I had help from the KURU customer service and that made a big difference. It all ended well. A refund had been offered but I stayed with the original order and it came through perfectly.
Response from KURU FootwearMay 13, 2026
We really appreciate your patience throughout the shipping delays, and we’re so glad everything ultimately worked out in the end. Waiting extra weeks for an order is never fun, but it’s wonderful to hear the shoes finally arrived and that our customer service team was able to help make the process smoother along the way.
We’re also grateful you chose to stick with the original order rather than taking the refund option, and we’re happy it came through successfully in the end. Thanks so much for sharing the update and for giving us the chance to make things right.
NT
Nathan T.
Kuru is a joke.
After searching and researching I picked this company for shoes for my job of long hours standing and walking on concrete floors. Ordered my shoes, style doesn't matter in this case, and when delivered I found I was sent two left shoes in different sizes. I contacted them and was then told that the shoe style I ordered was out of stock so if I wanted those shoes I would have to wait an undetermined amount of time for them to ship to me. I just requested a refund. This is the most incompetent online store I have ever dealt with. DO NOT RECOMMEND. AVOID KURU. Go with another brand that can at least send you a pair of shoes.
Response from KURU FootwearMay 13, 2026
We completely understand why receiving two left shoes in different sizes would be incredibly frustrating, especially after spending time researching and choosing shoes for long shifts on concrete floors. That’s a very strange and disappointing situation, and we’re truly sorry that happened.
After reviewing our records and listening to the phone call with our GURU team, we do want to clarify a few details about how the situation was handled. The original plan during the call was to process an exchange for you. However, once it was discovered that the specific size you needed was out of stock, our GURU offered alternatives, including a different color option or a refund. At that point, you chose the refund option.
You were asked to send photos of the mismatched shoes so we could document the issue properly, and once those photos were received, the refund was issued the very same day, within about 20 minutes of the call. We also did not require you to return the incorrect shoes.
We absolutely understand your disappointment that the style you originally wanted is currently unavailable. As an additional gesture, we’ve added $30 in KURU Cash to your account that can be used toward a future purchase if you decide to give us another try. You can also sign up on our website for an email notification when that style comes back in stock.
While we understand why this experience left a negative impression and agree that you never should have received that shipment in the first place, we do feel our team worked quickly to correct the issue and provide the resolution you requested.
ME
Mercy
What a find
I’m on a strict budget so spending over $100 for sneakers is a big decision but the only exercise I get is my daily walk I’m 76 years old so at my age everything seems to be breaking down This is my first pair of Kuru and yesterday was my first day wearing my new Roam sneakers and they’re amazing I didn’t feel any pain in my toes especially my big toe that has a callous Also, I felt like I was standing taller so they help with pasture as well I’m very happy Thank you
Response from KURU FootwearMay 13, 2026
Thank you so much for sharing this. We know investing in supportive shoes is a big decision, especially on a strict budget, and it means a lot to hear that your first experience with KURU has been such a positive one.
It’s wonderful that your new KURU ROAM helped relieve pressure around your toes and callus right from the first day. And hearing that you even felt like you were standing taller is such a lovely reflection of how good support can improve overall alignment and posture.
Daily walks are such an important way to stay active and care for yourself, and we’re honored to be part of that journey with you. Wishing you many more comfortable miles ahead in your new shoes!
