MATTHEW
Bait and Switch
Well played, Headway. I managed to resist the call of the VC programs for some time. After watching them, I finally thought Headway might be different. They were supportive and helpful in getting started up - and other than prolific over communication, I was settling in. Some therapists out there warned us - these companies will bring in clinicians and then slowly start to squeeze them the reduced rates and increased fees. I thought they might just be paranoid. Turns out it’s not paranoia if they are really out to get you. This week we got the news that clincians are going to lose $10 per *session* for their “marketplace” fee. There was not a discussion or a warning, just a big giant “you will respect my authority”. This was my mistake for trusting a company like this. I am in the process of changing this. It’s not worth the price anymore
Response from HeadwayOct 6, 2026
Hi Matthew, Thank you for sharing this, and we're sorry the recent announcement has left you feeling this way. We hear your concern about the lack of advance discussion and about the new marketplace fee. We've always worked to give providers as much flexibility and ownership over their practices as possible, which is why we waited longer than any other platform to introduce changes like these. This change directly impacts how health plans view us, and it keeps us in the strongest position to advocate for providers. Our commitment to providers stays the same, and we'll keep protecting their flexibility however we can. We'd also like to make sure your feedback reaches the team. Please share your thoughts here: https://docs.google.com/forms/d/e/1FAIpQLSdEgyFVGDw-iqR4cyHe48aGmrQPWpAYY2T7DicdwOPPrjTpcA/viewform – Adam, Headway Team



