FirmooFirmoo is your one-stop optical destination for customized eyewear services and professional prescription advice. Founded in 2009 by a group of opticians and designers on the belief that eyewear should be trendy, not spendy, we grew from the desire to give everyone around the world the convenience of receiving professional eyecare at an affordable price.
Firmoo (firmoo.com) has 6,647 customer reviews on Five Star Index, with an average rating of 4.5 out of 5.
Is this your business?
Correct your details and reply to customers in public. Both are free.
Claim this listing6,647 approved reviews, newest moderated first
Ken R.
The website experience is excellent. It could be made a bit more easily navigable , but i think that’s its worth playing around a bit for now. The reviews and video reviews help. The measurements are spot on. Ordering and paying , with the discounts are brilliant. Good follow up emails and lead times, and best of all, getting a higher quality product for a tenth of the price than any local optometrist.
Andy
Spent ages choosing specs, getting the photo for my varifocals, getting a copy and uploading the prescription. I then got an order cancellation because it contained Base Vertex Distance (BVA) of 12 which is normal. However, they are using it as Binocular Vision Dysfunction. So basically, forget using them if you have been to Specsavers! A warning on the website would be useful to save wasting everyone's time. I did get the refund quickly which was something.
Response from FirmooMay 25, 2026
Hello Andy, Thank you for sharing your feedback with us. We’re sorry for the inconvenience caused during the ordering process. We would like to clarify that your order was cancelled because the prescription provided included BVD-related parameters. In accordance with GOC regulations in the UK, prescriptions containing BVD/Back Vertex Distance parameters require physical fitting and professional in-person dispensing. Because of this, these prescriptions are currently not available for online purchase and are recommended to be processed through a local optical store instead. You may also refer to our guide here for more information: https://www.firmoo.co.uk/help-p-782.shtml We also appreciate your suggestion regarding clearer website guidance and will forward your feedback to the relevant team for further review and improvement. We’re glad to hear that the refund was processed promptly and sincerely apologize again for the inconvenience caused. Kind regards, Firmoo Customer Support Team
Eva Maria J.
Jag har köpt 7 par glasögon i dagsläget ( jag behövde starkare glas efter koll hos optikern) så fyra par äger jag som används och jag är jättenöjd.Jag har bara positiva erfarenheter och så kan man ju unna sig flera stilar och färger utan att bli ruinerad. Kvaliteten är densamma som jag tidigare köp hos optikern. Numera köper jag bara en synundersökning...
Gregorio
Ho ordinato occhiali progressivi spendendo quasi €90. Dopo mesi di utilizzo con mal di testa continui e tensione cervicale sempre più forte, il mio oculista ha finalmente scoperto il problema: la zona inferiore della lente progressiva — quella destinata alla visione da vicino — non era graduata correttamente. In pratica ho indossato occhiali sbagliati per mesi, danneggiando la mia salute senza saperlo. Ho contattato il servizio clienti che inizialmente mi ha offerto il '100% di sconto'. Peccato che il messaggio in italiano dicesse '100% di sconto' mentre quello originale in inglese specificasse 'frame only' — solo sulla montatura. Una traduzione volutamente ingannevole per farmi accettare un'offerta che non avrei mai accettato se presentata correttamente. Quando ho mostrato le prove si sono nascosti dietro i 60 giorni di reso, ignorando completamente la loro garanzia di 365 giorni pubblicizzata sul sito, che copre esplicitamente i difetti di lavorazione. Un difetto di produzione confermato da un professionista sanitario non ha nulla a che fare con una politica di reso. Ho screenshot di tutta la conversazione. Gestisco un canale YouTube con oltre 6.000 iscritti e questa storia la racconterò tutta. Evitate questa azienda.
Response from FirmooMay 24, 2026
Ciao Gregorio, Grazie per aver condiviso la tua esperienza con noi. Ci dispiace sapere che gli occhiali non abbiano soddisfatto le tue aspettative e comprendiamo il disagio descritto durante l’utilizzo delle lenti progressive. Desideriamo chiarire che i nostri occhiali vengono realizzati sulla base dei parametri caricati durante l’ordine e sottoposti a controlli di qualità prima della spedizione. Con le lenti progressive, fattori come adattamento individuale, parametri della prescrizione, centratura o configurazione delle lenti possono influenzare l’esperienza visiva. Desideriamo inoltre precisare che attualmente offriamo una politica di reso/cambio una sola volta entro 60 giorni per prodotti non soddisfacenti, mentre la garanzia di 365 giorni copre eventuali difetti di qualità verificabili secondo le relative condizioni di garanzia. Poiché non siamo riusciti a individuare il tuo ordine con le informazioni disponibili qui, se ci fossero ancora questioni irrisolte ti invitiamo a contattarci nuovamente tramite Live Chat 24/7 oppure via email a [email protected] indicando il numero d’ordine, così il nostro team potrà verificare ulteriormente il caso e assisterti al meglio. Cordiali saluti, Il Team di Assistenza Clienti Firmoo
S S.
Ich habe eine Brille bestellt, in 14 Tagen bekommen und es sehr gute Qualität. Der Kundenservice ist außergewöhnlich freundlich! Es war alles reibungslos 😊
Tara V.
J’ai vu la pub sur Instagram, et j’étais septique au départ, puis j’ai décidé de commandé. Le délais est très bien expliqué par mail, il y a de jolie couleurs et formes sur le site. J’avais également une interrogation et le SAV m’a répondu super vite et fut agréable par mail. J’ai commandé 4 paires de loin pour des corrections autour de -3 et astigmatisme sur les deux yeux et j’ai pas voulu amincir, et ça passe très bien. Les verres dépassent très très peu de la monture, et tout ça pour 85€ au totale ! Donc géniale :)) Je recommande, si vous avez un peu peur, ne doutez plus !! 4 paires super mimi et solides en plus !Et puis s’est arrivée en un peu moins de 3 semaines.
Bella B.
AWFUL. all the glasses were made so bad and I gave them all the information they needed, my prescription and PD measured at the eye doctor. when asked for a refund they just send me a coupon code that doesn't even include shipping costs! I want a full refund so bad because none of these glasses are even wearable! I dont even trust that sending them back would allow for them to give me a refund they would probably make me pay for the shipping for that too! DO NOT BUY FROM THEM
Response from FirmooMay 23, 2026
Hello Bella, Thank you for sharing your experience with us. We’re sorry to hear that the glasses did not provide the visual result you expected despite submitting your prescription and PD information. In some cases, factors such as prescription parameters, PD, frame fit, or lens adaptation may affect the visual experience differently for each wearer. We would also like to confirm that a full refund for your order has already been processed. The refund will be credited to the payment account originally used for the purchase. If you used a PayPal account to pay for the order, the refund will be returned to your PayPal account within 3 business days. If you used a credit/debit card to pay for the order, the refund may take up to 30 days to appear on your account. In most cases, the refund is reflected within about one week depending on your bank’s processing time. Please feel free to contact us if you do not receive the refund within the timeframe listed above. Kind regards, Firmoo Customer Support Team
Rudi L.
Ho ordinato tre paia di occhiali di cui uno graduato. Occhiali perfetti arrivati prima del previsto. Costo 70 euro per tre paia! Ne comprerò tanti altri.
