Firmoo is your one-stop optical destination for customized eyewear services and professional prescription advice. Founded in 2009 by a group of opticians and designers on the belief that eyewear should be trendy, not spendy, we grew from the desire to give everyone around the world the convenience of receiving professional eyecare at an affordable price.
Firmoo (firmoo.com) has 6,647 customer reviews on Five Star Index, with an average rating of 4.5 out of 5.
Also known as
firmoo.com
Website
firmoo.com
Category
Vision & Hearing
Location
South El Monte, California
Listed on Five Star Index
2026
About these reviews
Replies
The company replied to 16% of reviews.
Latest
Most recent review: October 2026.
Edits
Reviews are shown as their authors wrote them. The company can reply, but cannot edit them.
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This company was recommended by a friend so I thought I'll try them, and I am pleased I did.
The website is easy to use, upload prescription details onto.
I was contacted by customer service to clarify some point. Thereafter, less than two weeks, my glasses arrived and they cost me a fraction of the price I would have paid elsewhere.
I am a very happy customer.
I will definitely come back again 😊
NI
Nikki
Scripted Live Chat, Lied to Repeatedly and Pointless Premium Delivery
I ordered some prescription sunglasses for my husband with premium £15 delivery so they would arrive in time for our vacation. Each day I checked the order, the ETA was showing as later and later. I spoke to a live chat agent (1) who told me the glasses would arrive on or before the deadline. Agent (2) told me that it's now due a day late but the glasses have finished processing so they'll expedite them for shipping ASAP.
Days later, the ETA is now 3 days late (and counting) and the agent (3) gives nothing but automated sounding, soulless responses that the glasses are ready but 'processing takes time ' whatever that means. So apparently my glasses are sat somewhere I'm a warehouse for days waiting to be posted, so why have I paid for premium delivery ? The actual tracking shows my glasses haven't actually been finished so I don't believe the live chat for a moment.
I suggest firmoo implement better customer service training as I felt as though I was speaking to an AI with very scripted responses that were of no help, and if anyone needs glasses urgently, do not bother and don't bother paying for premium delivery because there's no way my glasses will now arrive in under 2 weeks. I have screenshots of the 'your parcel will definitely arrive on time' messages and the live chat agent didn't even acknowledge it
Response from FirmooAug 25, 2025
Hi Nikki,
Thank you for taking the time to share your experience. We’re truly sorry for the disappointment you’ve had with both the delivery and the customer service you received, especially as you were counting on the glasses to arrive before your vacation.
Prescription glasses are customized medical products, and the production time can vary depending on the lens type. This may sometimes affect the overall delivery timeframe. For transparency, you can check the estimated processing times for different lenses here: https://www.firmoo.co.uk/help-p-220.shtml.
For shipping to UK orders, our express delivery timeframe is 8–14 days from the date of purchase. If an order is not delivered within the promised timeframe, we offer compensation for the delay.
At the moment, we’re unable to trace your order details from this review alone. We kindly invite you to contact our customer service team via [email protected]
or through our 24/7 Live Chat (https://www.firmoo.co.uk/
) so that we can investigate your order, resolve the issue, and ensure you don’t bear any loss.
We also take your comments about our live chat service seriously and will use this feedback to further improve our training and communication.
Sincerely,
Firmoo Csutomer Service Team
TC
Tiffany C.
Great prices
Great prices! I broke my only pair of glasses and had to use a backup pair of contacts. It was pretty easy to input the information and the glasses arrived quickly.
LM
Lily M.
Excellent
Excellent. I’m very happy with my buy.
CU
customer
Really easy to upload prescription…
Really easy to upload prescription details and the glasses are good quality. Customer service is fantastic - really quick and helpful and the website has some really good advice on how to get used to your new glasses.
SW
samantha W.
Progressive Transitions
Love my glasses. Very good quality and very stylish. Quick shipping.
First time I’ve had transitions…it won’t be the last. Highly recommended 🤩
NV
N van W.
Oplichters. Bril van €8 kost €125!
Edit : wow. Het kan nog erger. Zodra je een kortingscode gebruikt, betaal je verzendkosten. De kortingscodes zijnn dus wél oplichting; je betaald je eigen korting door de verzendkosten. Wat. Een. Oplichters!
Hoe een bril van €8 ineens €125 kan kosten snap ik geen moer van. Overal komen verborgen kosten vandaan. Dunner glas (verplicht! Voor €15 extra), de multifocaal je je wilt is niet leverbaar, maar: die andere wel. Die is wel €45 duurder. Een coating kun je niet zonder; voor €8 extra. En zo gaaat het maar door. Oplichting is een groot woord, maar misleiding is het zeker.
Response from FirmooAug 20, 2025
Hallo,
Bedankt dat u uw zorgen over onze prijsstructuur met ons deelt. Onze oprechte excuses voor de verwarring of frustratie die u heeft ervaren tijdens het verkennen van onze opties.
Op onze website is de vanafprijs die voor monturen wordt weergegeven, inclusief standaard heldere glazen met een index van 1,50.
U kunt uw glazen upgraden (bijvoorbeeld naar dunnere glazen met een hoge index, multifocale/progressieve glazen, glazen met een antireflectiecoating of glazen die blauw licht blokkeren, enz.) op basis van uw persoonlijke behoeften en voorkeuren. Deze upgrades brengen extra kosten met zich mee, zoals duidelijk wordt vermeld tijdens het personalisatieproces.
We bieden regelmatig kortingen en aanbiedingen aan om u te helpen geld te besparen. Als u hulp nodig heeft bij het kiezen van de juiste glazen of inzicht wilt krijgen in de beschikbare kortingen, staat onze klantenservice altijd voor u klaar (livechat: 24/7).
Bedankt voor uw feedback. We wensen u het allerbeste.
Met vriendelijke groet,
Firmoo Klantenservice
GV
Giulia V.
Mancanza di professionalità
Una stella è pure troppo. L'assurdità e il livello di ridicolo che ho vissuto meriterebbero 0.
Sono stata contattata tramite mail dall'azienda stessa per una collaborazione, dopo aver avuto uno scambio sui termini di questa e dopo che loro stessi hanno pure insistito chiedendomi se avevo scelto gli occhiali (Questo nell'arco di due giorni tra il 10 e il 12 agosto), ho inviato i dati necessari per la spedizione degli occhiali che preferivo.
Dopo essere stata io ad insistere chiedendo di essere aggiornata sulla spedizione giusto ieri, stamattina mi è arrivata una mail per cui "a cause di circostanze esterne impreviste" non era più possibile continuare la collaborazione che, ripeto, era stata richiesta DA LORO.
Edit: le dichiarazioni della vostra risposta sono FALSE. Ho ricevuto la mail della collaborazione, alla quale non ho mancato di rispondere, inviando tutti i dati richiesti in data 13 agosto, ore 12.37. Alla mia seconda email, datata 18 agosto, in cui chiedevo la possibilità di avere riscontro riguardo la ricezione degli occhiali mi è arrivata risposta di annullamento della collaborazione nel giorno successivo. A breve riceverete email con screenshot che riportano sia la recensione e la vostra risposta qui su trustpilot sia lo scambio di email avvenuto con il vostro team che millanta di non aver ricevuto mia risposta quando in realtà non è così.
Response from FirmooAug 20, 2025
Ciao Giulia,
Grazie per il tuo feedback e per averci segnalato questa questione.
Abbiamo contattato il nostro team marketing italiano e verificato che il nostro reparto marketing italiano ha effettivamente contattato un cliente con questo nome in merito a una potenziale collaborazione. Secondo i loro archivi, non hanno ricevuto risposta né la collaborazione è stata rifiutata.
Potresti controllare la tua casella di posta, inclusa la cartella spam o posta indesiderata, per eventuali email dal nostro team marketing italiano? Per procedere, ti chiediamo gentilmente di rispondere alla loro email o di contattarli direttamente. Saranno più che lieti di assisterti e discutere di potenziali opportunità di collaborazione.
Grazie per la tua comprensione e non vediamo l'ora di sentirti.
Cordiali saluti,
Team di Assistenza Clienti Firmoo