Zoe R.
Be aware if you have a BVD measurement…
Be aware if you have a BVD measurement on your glasses! Also be aware if you want to speak to someone on the phone! I have placed an order with Firmoo for the first time. Their system allows you to add your basic prescription, SPH, CYL, Axis, PD, ADD, but doesn’t not ask you any additional questions about your prescription. I added all those details and paid. After enquiring with their customer services about some frames I had selected, they asked for a copy of my prescription. Which I sent. They then came back to me to tell me that they couldn’t fulfill my order because I had a BVD measurement on my prescription. It’s the first time I’ve ever had a BVD number so I didn’t know what it was, but as they did not ask for the information when I’m entering the prescription details, one would think they don’t need it. If they needed it and it was important then one would assume they would ask for it to place the order, right? It’s lucky I had enquired about the frames otherwise they would not have known that I had this on my prescription because they don’t ask for it. Now they are saying I need to cancel the order but because it’s in ‘processing’ there is a fee to cancel. A fee that I don’t feel I shouldn’t have to pay because they are the ones instructing me to cancel. They haven’t made it clear at the ‘prescription entering phase’ that you can not place an order if you have a BVD measurement. It’s hidden in their FAQ’s but people rarely read these unless they have a query. It should be much more transparent especially as they consider it such vital information. So now I have to cancel with a fee. However, when I try to cancel it’s saying that my refund will be sent to my Ayden account. What is an Ayden account? I paid by debit card? Given I don’t know what this is I have tried to call them BUT their phone lines don’t work. Just some American voice asking you to call back at 7am ‘Southern time’. There are ‘Southern times’ all over the world. So they are impossible to reach. They take days to reply to email. So now I don’t know if I should click the cancel button because I don’t know how I will be refunded. AND YOU HAVE TO WAIT 30 DAYS FOR YOUR MONEY BACK WHEN YOU DO FIGURE OUT HOW ITS BEING REFUNDED. Really bad service - not transparent around prescription limitations/requirement, want to charge you a fee to cancel when it’s them choosing to cancel, can’t speak to anyone and have to wait an unreasonable time to get a refund… if you can work out how you are going to be refunded in the first place. AVOID. THERE ARE MUCH EASIER AND MORE PROFESSIONAL ONLINE OPTICIANS WHO WILL MAKE A PRESCRIPTION WITH A BVD MEASUREMENT.
Response from FirmooFeb 13, 2026
Hello Zoe, Thank you for bringing this matter to our attention, and we are truly sorry for the frustration and confusion you've experienced throughout this process. According to the Opticians Act 1989 and the GOC (General Optical Council) rules in the United Kingdom, the online optical store cannot sale glasses with prescription has BVD information included. As much as we would love to, we do apologize as we need comply with their rules. We are so sorry for any inconvenience caused to you. Currently, a note is displayed on our prescription page stating if BVD value is written on the prescription, customers need visit the eye doctor to get glasses. We appreciate your suggestion to make this information more prominent and transparent. Your feedback has been shared with our relevant team for future improvement. We have reviewed your order and confirm that we have processed full refund for this order. The refunded amount will be returned to your original payment method based on your bank or payment provider's processing timeline. We appreciate your kind patience on this matter. We apologize for the difficulty you faced reaching us by phone. Our phone support is currently available from 1 PM to 4 AM BST. If you need assistance outside these hours, our 24/7 LiveChat team is always available and ready to assist. We truly regret that your experience with us did not meet expectations. Your feedback is invaluable, and we are actively working to improve our prescription guidance and customer service transparency. Again we are truly sorry for the inconvenience and frustration this has caused. If you have any further questions or need additional assistance, please don't hesitate to reach out to us (Livechat: 24/7). Sincerely, Firmoo Customer Support Team




