R. B.
Double Wear Foundation --- Very Disappointed Long Term Customer
I have been a loyal Double Wear customer for years and I genuinely think Estee Lauder is about to lose a huge number of long term customers including me. The decision to suddenly change a foundation that millions of women rely on feels careless and completely out of touch with what people actually use this product for. The new formula is runny, it claims to control oil but somehow makes my face look more oily, and the finish is sticky in a way the original never was. I understand some people like a dewy look but many of us do not, and this could easily have been introduced alongside the original instead of replacing it overnight. I also understand there are new EU restrictions but the way this was handled was not customer friendly at all. The shades are not the same. I have worn 1N2 Ecru for years and the new version is noticeably darker with an orange tint. I hate it. I am already looking at alternatives from Dior and Lancome because this feels like a real betrayal of a product I trusted. It does not stop there. The SPF detail has disappeared from the front and the overall finish is nothing like the Double Wear we all know. It feels like decisions were made based on assumptions about what customers want but everyone wants different things, and removing the original formula without warning was not the way to do this. Estee Lauder could have introduced the new version gradually, collected feedback, improved it, and only then phased out the old one. Instead, people have not even had time to find a suitable alternative. Very disappointed Estee Lauder, very. If this was a cost saving move, it is going to backfire.


