A very kind and thoughtful customer support experience. I really appreciated the responsiveness and careful attention given by the entire Loftie team as I dealt with some compexities around my order.
Response from LoftieFeb 5, 2026
Hi Kai,
Thank you so much for taking the time to share this feedback. We’re really glad to hear that our team was able to support you thoughtfully and help navigate the complexities around your order.
It truly means a lot to us, and we appreciate your kind words. If you ever need anything in the future, please don’t hesitate to reach out. We’re always here to help.
MW
Mike W.
Premium price, unfinished software, and a breakdown when human review was needed
I wanted to like the Loftie Lamp. At roughly $300, it’s clearly positioned as a premium sunrise-style lamp, and that price sets expectations around polish and reliability—especially on the software side.
Unfortunately, my experience has been consistently rough across multiple parts of the product:
• Initial setup was unstable (app stuck on loading states, errors accessing Bedtime alerts) and only worked after uninstalling/reinstalling the app and rebooting my phone.
• Several features behave in ways that aren’t obvious until after use:
• Presets can’t be edited once created—only deleted and recreated.
• Bedtime mode doesn’t preview colors at all, even though the UI implies it should.
• Scheduled night lighting lets you choose a “scene,” but support later confirmed that scene selection currently doesn’t affect behavior.
• Most importantly, the core sunrise / slow-wake feature has been unreliable for me. Despite careful settings, the lamp often jumps to a much brighter state earlier than expected, turning what should be a gentle wake-up into a sudden light-on experience.
Support initially seemed responsive and informative, which I appreciated. Over time it became clear that this was largely because the interaction was AI-driven. That worked fine for basic troubleshooting. However, once the issue required human review—including video evidence and escalation—the process stalled. I was repeatedly told my submitted videos had been reviewed, but later confirmed via the file-sharing service that none of the files were ever accessed. That’s not a software bug—it’s a breakdown in the support handoff.
Taken together, this feels less like isolated issues and more like a product whose software and support processes aren’t yet mature enough for a $300 price point. I don’t mind occasional bugs, but I do mind feeling like a beta tester for a premium device.
I’ll also add that I recently received a company-wide email about Loftie supporting Minnesotans, which I genuinely respect. Initiatives like that reflect good values. My hope is that the same level of care and follow-through is applied to supporting existing customers when issues become complex and require human review.
Sharing this so other buyers can set expectations appropriately.
Update (Feb 17, 2026):
Loftie replied publicly here on Trustpilot on Feb 5 asking me to reach out to support@ so the case could be reviewed properly. However, this case has already been in active email correspondence with Loftie support for weeks, including an agreed replacement (confirmed in writing on Jan 27) and multiple follow-ups that were never executed.
As of today, I have still not received tracking, return instructions, or confirmation that the promised replacement was processed. The Trustpilot reply suggests a clean escalation path, but the ongoing email thread tells a different story.
At this point, the issue is less about the lamp itself and more about operational follow-through.
Response from LoftieFeb 5, 2026
Hi Mike,
Thank you for taking the time to share such a detailed and thoughtful review. I’m genuinely sorry for how frustrating this experience has been, especially given the expectations that come with a premium product and the amount of effort you put into documenting the issues.
You’re absolutely right that when a case reaches the point of needing human review and escalation, it’s critical that the handoff is smooth and transparent. I understand why the lack of follow-through there felt particularly disappointing, and I appreciate you calling that out so clearly. Your feedback on the software behavior, setup experience, and the reliability of the sunrise feature is also very valuable to us.
We would really like the opportunity to revisit this with you directly and see if there’s a way we can help or make this right. If you’re open to it, please reach out to us at [email protected] with your details, and our team will make sure your case is reviewed properly.
Thank you again for the honest feedback and for sharing both the positives and the areas where we fell short. We truly appreciate it.
CU
customer
I have never loathed a purchase more…
I have never loathed a purchase more than this one. Couldn’t get it to pair with app after months of trying. I couldn’t set the clock or use any of its supposed features. I literally threw the clock across the room. Don’t fall for this. It’s terrible.
UPDATED 2/6/26. Customer service at Loftie did reach out immediately and tried to make good but they couldn’t. So I can’t say that they weren’t responsive.
Response from LoftieFeb 5, 2026
Hi there,
I’m really sorry to hear how frustrating this experience was for you. Struggling for months to get the clock to pair and not being able to use its features at all is understandably infuriating, and I’m sorry we didn’t step in sooner to help.
We would genuinely like the chance to look into this with you and see if there’s anything we can do now to help or make this right. If you’re open to it, please reach out to us directly at [email protected] with any details you have about your order, and our team will do their best to assist you.
Thank you for taking the time to share this feedback. We know it’s not easy, and we appreciate you bringing it to our attention.
HM
Hub M.
Scam with the App
I bought a Loftie as a gift. I never subscribed to any membership or signed up for a subscription, so I was surprised to see a monthly charge via PayPal. Of course, I cancelled the payment immediately, but the practice of "automatically enrolling" customers into a subscription is outrageous and feels like a blatant rip-off.
Response from LoftieFeb 5, 2026
Hi Hub,
I’m really sorry for how upsetting this felt, and I understand why seeing an unexpected charge would be alarming, especially when the Loftie was purchased as a gift.
We never want anyone to feel surprised or misled. The Loftie Rest membership is optional, and we’re sorry this situation caused frustration or confusion. I appreciate you sharing this feedback so we can address it properly.
We’d really like the chance to look into this with you and make things right. Please reach out to us directly at [email protected] with your order details, and our team will be happy to review the charge, clarify what happened, and assist you further.
Thank you for bringing this to our attention. We’re here to help and would like the opportunity to turn this experience around for you.
KN
Karina N.
I had a very positive experience with Loftie.
I had a very positive experience with Loftie’s customer support. An international return from the Netherlands turned out to be complicated due to customs and shipping restrictions, but the team handled the situation with great professionalism.
They responded quickly, communicated clearly, and took the time to fully understand the issue. Despite the challenges, they worked with us to find a fair and customer-friendly solution, which I really appreciated.
Overall, the support was efficient, thoughtful, and focused on resolving the situation in a reasonable way. Thank you to the Loftie team for the excellent service.
Response from LoftieFeb 5, 2026
Hi Karina,
Thank you so much for taking the time to share this thoughtful feedback. We’re really glad to hear that our team was able to support you through a complicated international request and make the process feel fair and clear.
It means a lot to know that our communication and approach made a positive difference for you. If there’s ever anything we can help with in the future, please don’t hesitate to reach out. We’re always here to help.
BV
Barend van den B.
Just a bit overpriced, BUT...
Honestly the clock is a bit overpriced for what you get from it, BUT if you have the money for the subscription i believe its a unique concept.
Reason for the 5 stars is the absolutely stellar customer service. They respond quick and are always thinking along with any of my questions or issues.
Response from LoftieFeb 5, 2026
Hi Barend,
Thank you so much for taking the time to share this thoughtful feedback. We really appreciate your honesty, and it means a lot to hear that our customer support made such a positive impression.
Your comments are valuable to us, and we will absolutely take your feedback into account as we continue improving both the product and the overall experience.
If you ever have questions or need anything down the line, please don’t hesitate to reach out. We’re always happy to help.
LU
Lucy
Overpriced & glitchy but good customer service in the end
I was looking for a wake up lamp & because someone I know had raved about how good the alarm clock is I decided to buy the whole system in the Black Friday sale.
The lamp feels & looks extremely cheap. There is no way it's worth what they're charging for it. It took several attempts to get it to enter Bluetooth pairing mode but once it had it was fine & I really liked the colour modes. The alarm clock would not do anything so I immediately filled in the returns request form & waited to hear back
By the time I went to bed the clock was now working so I played around in the app. It's quite buggy & both devices kept disconnecting which apparently is a common fault anyway.... but I have WiFi extenders which is often an issue because devices get confused. The clock doesn't need WiFi to work once you've set it up unless you're wanting to change alarms so I could deal with that. The lamp does need WiFi though & it's only really operational via the app. There's no controls on the lamp so you can't eg go to sleep early & turn it off or down without the app & if it's not connected to WiFi when you've set it to wake you up - it's not going to come on thus rendering it useless.
I then went away for 10 days. Heard nothing back from Loftie about my returns request & by the time I got home the lamp wouldn't work at all. I unpaired it from the app, unplugged it etc & it would not enter Bluetooth pairing mode at all. All it now does if I press the on/off button on the back is turn on with a white light & turn off - so a very ugly, very expensive lamp you could get in a pound shop
Emailed customer service to say I hadn't heard back from my returns request & that as it's defective I wanted a refund. Someone immediately responded to say that it did sound as if it was faulty & that I "might" be eligible for a refund but I would have to pay shipping costs back to the US & once they had inspected it they would decide if it was eligible & then sent me some troubleshooting tips which included using different wires to the ones provided to see if that fixed the issue!
I replied back to explain that under UK law if a product is faulty then the retailer is liable for return shipping costs & given that they are selling in the UK & accepting GBP as payment then they do have to cover the cost of me returning it. And if something needs trouble shooting or different parts to the ones provided in order to work 2 weeks after 1st use then it is faulty
4 days later they have issued me with a full refund not just for the lamp but the clock also which is amazing
Would I recommend buying these products? Nope. Overpriced & glitchy AF. The fact that they tried to trick me into paying for my own returns for a "maybe" on the refund was wild, but at least they accepted my explanation of UK law & refunded me straight away so I didn't have the hassle of claiming it back via my bank & the customer service people were really lovely & polite in their messages
Response from LoftieFeb 5, 2026
Hi Lucy,
Thank you for taking the time to share such detailed feedback. I’m really sorry for how frustrating this experience was, especially with the lamp setup, connectivity issues, and the uncertainty around your request and shipping costs. I completely understand why that left such a negative impression, even though things were ultimately resolved.
I do appreciate you acknowledging the support you received in the end, and I’m glad our team was able to issue a full refund and spare you the extra hassle. That said, we know the overall experience should have been much smoother, and your comments about product expectations, setup, and communication are taken seriously.
If you’re open to it, we’d still welcome the chance to review this more closely and see if there’s any way we can help or make things right going forward. Please feel free to reach out to us directly at [email protected] if you’d like to continue the conversation.
Thank you again for the honest feedback. It genuinely helps us improve.
JA
James
Maybe ok - but takes a month to ship to the UK
Shipping to the UK unbelievably slow - looking at ~1 month delivery time, despite being in stock. Nowhere was this shared at point of purchase. Not good enough.
Response from LoftieFeb 5, 2026
Hi James,
Thank you for taking the time to share this feedback. I’m sorry to hear how frustrating the delivery timeline was, especially when expectations at checkout didn’t match what you experienced.
For the UK, our typical shipping timeline is 6–10 calendar days from dispatch. During that period, some orders were impacted by logistics delays that pushed delivery out longer than expected, and I understand why that felt unacceptable, particularly when the item showed as in stock.
We’d really like the opportunity to look into your order specifically and see if there’s anything we can do to help turn this around for you. If you’re open to it, please reach out to us at [email protected] with your order details, and our team will be happy to review this and assist further.
Thank you again for the honest feedback. We do take it seriously and use it to improve.