Ian M.
Misleading advert. Cannot be returned from the UK. Returns apply only to the US.
The face of the Loftie I bought is flat. Its position by the bed meant that the display was unreadable. I asked for an address to return it under the '30-night trial' stated in the advert. There is no '30-night trial' for any country except the US, I was told. I was referred to their small print. After some exchanges in which I asked for a reason not to refer their advert to The Advertising Standards Authority, I received a full refund, but still no address to return the clock. As I was given no reason not to refer them to The Advertising Standards Authority, I have referred them. I imagine that, as their operations are entirely outside the UK, the ASA will not be able to do anything except, perhaps, refer them to the US equivalent. From my point-of-view, their advert is misleading. I have ended up with a free clock, but would have preferred to have been able to return it. (My response to the reply from Loftie is that I don't need help. The returns policy is not as featured in bold print, It's hidden in small print. I find this unfair to any non-US purchaser. I've already suggested that the words 'US only' be added to the bold print. so that's my help to you.)
Response from LoftieOct 7, 2026
Hi Ian, we're sorry the display was hard to read from your bedside and that the trial terms and return process left you confused and frustrated. Your concerns about how the trial is communicated for UK customers are fair, and we'd like to look into them further, so please reach out to us at [email protected] and our team will help.




