I purchased a Loftie card. Website material is misleading. It leads you to believe you can block apps without subscription. Upon receiving I discovered the card was of no use to me unless I purchased a subscription.
Had the information not been misleading and more transparent I might have been willing to purchase the card and subscription.
I returned the card and bought a Brick
Response from LoftieJun 4, 2026
Thank you for this feedback — we're sorry the product page wasn't clear about what's included with the card on its own versus with a subscription. That's something we take seriously and will look into improving. If you'd like to share more or if there's anything we can help with, please reach out at [email protected].
KW
K W.
Set is too finicky and time consuming…
Set is too finicky and time consuming for a 150$ + device
Response from LoftieMay 5, 2026
We understand your frustration with the setup process - it should be more straightforward for a premium device. We'd love to help streamline this for you and make sure you get the most out of your Loftie. Please reach out to [email protected] and our team will work with you to simplify the experience.
CA
Cory A.
Not a quality product
Not a quality product. Pairing can be contentious and sometimes needs to be redone. They don't give you a way to cancel the membership anywhere. There is an easy process described on their site but it doesn't exist in the app. It is also very very overpriced.
Response from LoftieFeb 10, 2026
Thank you for sharing your feedback, Cory. We’re sorry to hear about your experience and understand how frustrating this must have been.
We appreciate you taking the time to call out both the pairing experience and the membership concerns. That’s not the experience we aim to provide, and we’d really like the opportunity to review this with you and help get things sorted out.
If you’re open to it, please reach out to us directly at [email protected] so our team can look into this and see how we can make this right for you.
SN
Stef N.
Just buy a simple alarm clock
Don’t buy. Unnecessary bulky and unstable setup process and less premium in real life compared to 3D renders.
Response from LoftieFeb 10, 2026
Thank you for sharing your experience, Stef. We’re sorry to hear that the product didn’t meet your expectations.
We understand that setup and design preferences can vary, and we appreciate you taking the time to share your honest feedback. If you’re open to it, we’d be glad to learn more about what you experienced and see how we can make this right for you.
Please feel free to reach out to us directly at [email protected], and our team will be happy to help.
MW
Mike W.
Premium price, unfinished software, and a breakdown when human review was needed
I wanted to like the Loftie Lamp. At roughly $300, it’s clearly positioned as a premium sunrise-style lamp, and that price sets expectations around polish and reliability—especially on the software side.
Unfortunately, my experience has been consistently rough across multiple parts of the product:
• Initial setup was unstable (app stuck on loading states, errors accessing Bedtime alerts) and only worked after uninstalling/reinstalling the app and rebooting my phone.
• Several features behave in ways that aren’t obvious until after use:
• Presets can’t be edited once created—only deleted and recreated.
• Bedtime mode doesn’t preview colors at all, even though the UI implies it should.
• Scheduled night lighting lets you choose a “scene,” but support later confirmed that scene selection currently doesn’t affect behavior.
• Most importantly, the core sunrise / slow-wake feature has been unreliable for me. Despite careful settings, the lamp often jumps to a much brighter state earlier than expected, turning what should be a gentle wake-up into a sudden light-on experience.
Support initially seemed responsive and informative, which I appreciated. Over time it became clear that this was largely because the interaction was AI-driven. That worked fine for basic troubleshooting. However, once the issue required human review—including video evidence and escalation—the process stalled. I was repeatedly told my submitted videos had been reviewed, but later confirmed via the file-sharing service that none of the files were ever accessed. That’s not a software bug—it’s a breakdown in the support handoff.
Taken together, this feels less like isolated issues and more like a product whose software and support processes aren’t yet mature enough for a $300 price point. I don’t mind occasional bugs, but I do mind feeling like a beta tester for a premium device.
I’ll also add that I recently received a company-wide email about Loftie supporting Minnesotans, which I genuinely respect. Initiatives like that reflect good values. My hope is that the same level of care and follow-through is applied to supporting existing customers when issues become complex and require human review.
Sharing this so other buyers can set expectations appropriately.
Update (Feb 17, 2026):
Loftie replied publicly here on Trustpilot on Feb 5 asking me to reach out to support@ so the case could be reviewed properly. However, this case has already been in active email correspondence with Loftie support for weeks, including an agreed replacement (confirmed in writing on Jan 27) and multiple follow-ups that were never executed.
As of today, I have still not received tracking, return instructions, or confirmation that the promised replacement was processed. The Trustpilot reply suggests a clean escalation path, but the ongoing email thread tells a different story.
At this point, the issue is less about the lamp itself and more about operational follow-through.
Response from LoftieFeb 5, 2026
Hi Mike,
Thank you for taking the time to share such a detailed and thoughtful review. I’m genuinely sorry for how frustrating this experience has been, especially given the expectations that come with a premium product and the amount of effort you put into documenting the issues.
You’re absolutely right that when a case reaches the point of needing human review and escalation, it’s critical that the handoff is smooth and transparent. I understand why the lack of follow-through there felt particularly disappointing, and I appreciate you calling that out so clearly. Your feedback on the software behavior, setup experience, and the reliability of the sunrise feature is also very valuable to us.
We would really like the opportunity to revisit this with you directly and see if there’s a way we can help or make this right. If you’re open to it, please reach out to us at [email protected] with your details, and our team will make sure your case is reviewed properly.
Thank you again for the honest feedback and for sharing both the positives and the areas where we fell short. We truly appreciate it.
AW
Anne W.
LOFTIE – COSAS QUE DEBES SABER ANTES DE HACER UN PEDIDO — LOFTIE - KNOW THIS BEFORE YOU ORDER
LOFTIE – COSAS QUE DEBES SABER ANTES DE HACER UN PEDIDO
Los productos de Loftie fueron pedidos y confirmados el 5 de diciembre. El envío indicaba un plazo estimado de entrega de entre 6 y 10 días. Sin embargo, el paquete aún no ha sido recibido. La realidad es que el envío internacional tarda mucho más de lo que la empresa anuncia.
Además, Loftie ha informado que, en caso de que un pedido internacional deba ser devuelto por cualquier motivo, el cliente será responsable de realizar el envío y de asumir los costes correspondientes. Considero esto decepcionante y, sin duda, hará que los posibles clientes se lo piensen dos veces antes de realizar un pedido.
No obstante, la empresa ha respondido con rapidez a mis consultas.
Mientras tanto, sigo esperando la entrega de mi pedido múltiple de relojes.
Ingles
Loftie products were ordered and confirmed 5 December. Package scheduled arrival stated 6-10 days. Package still not received. The reality is that International shipping, is much longer than the company states. Additionally, Loftie have advised, that in the event of an international order having to be returned, for any reason, the sender is responsible and will incur the costs of that return. I find this disappointing and it will certainly make potential customers think twice, before placing an order.
The company have however, been quick to respond to my inquiries.
In the meantime, I await delivery of my multiple order of clocks.
Response from LoftieFeb 5, 2026
Hi Anne,
sentimos mucho la frustración que esta espera le ha causado y le pedimos disculpas sinceras por ello. Durante ese periodo tuvimos retrasos tanto a nivel de fabricante como de logística, lo que afectó a algunos pedidos internacionales más de lo previsto. Entendemos perfectamente lo decepcionante que resulta cuando los plazos no se cumplen como se esperaba.
Agradecemos que haya mencionado que nuestro equipo ha respondido con rapidez a sus consultas, y aun así sabemos que eso no compensa la demora en la entrega. Estas incidencias ya han sido abordadas internamente, pero eso no quita el impacto que tuvo en su experiencia.
Nos gustaría revisar su pedido en detalle y ver cómo podemos ayudarle ahora mismo para intentar darle la vuelta a esta situación. Si le parece bien, por favor escríbanos a [email protected] con los datos de su pedido y haremos todo lo posible por asistirle y atender sus necesidades.
Gracias por compartir su experiencia con tanta claridad. Valoramos mucho este feedback y esperamos poder ayudarle.
NA
Narain
Fraud
Update: the order for the clock itself has been cancelled and the amount refunded, but not the rest app. Increasing from 1 to 2 stars to reflect this.
Fraud. I ordered the Loftie clock for delivery on October 20. This was delayed to October 31. It still has not shipped, and has no ETA. I've requested the order to be cancelled and refunded. This has yet to be processed, it's been almost a week. Today I was charged one month subscription fee for the Loftie Rest app, which I don't want, and the charge was done using the card of file with Shopify which is super sketchy.
Response from LoftieFeb 5, 2026
Hi Narain,
Thank you for the update and for explaining what happened. I’m really sorry for how stressful and upsetting this experience has been, especially with the delivery delays and the unexpected Loftie Rest charge after you had already asked to cancel.
I’m glad to hear the clock order itself has now been cancelled and refunded, but I completely understand why the remaining app charge felt concerning and added to the frustration. That’s not how we want this to feel for you.
If you’re open to it, we’d really like to look into the Loftie Rest charge and make sure everything is fully resolved on your end. Please reach out to us at [email protected] with your order details, and our team will review this carefully and assist you further.
Thank you again for the feedback. We truly appreciate you sharing this, and we’d like the chance to help close the loop properly for you.
LB
Liv B.
I purchased a Loftie alarm clock
I purchased a Loftie alarm clock. I like the clock but was also signed up automatically for a "subscription" service for which I am charged 5.99 per month. I asked for a refund and was told they do not give refunds even though I did not sign up.
Response from LoftieJun 11, 2025
Hi! We appreciate you bringing this to our attention and we're truly sorry for the confusion and frustration.
The Loftie+ subscription is entirely optional. If you were charged without realizing it, we’d really like to take a closer look and help resolve this. Please email us at [email protected] with the email tied to your account. We’ll be happy to review your subscription status and do our best to make it right.
Thank you for being a Loftie customer, and we want your experience to reflect the care we put into our products and service.