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BMW USA (bmwusa.com) has 101 customer reviews on Five Star Index, with an average rating of 1.5 out of 5.
Also known as
bmwusa.com
Website
bmwusa.com
Category
Cars & Trucks
Location
Woodcliff Lake, New Jersey
Listed on Five Star Index
2026
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Most recent review: October 2026.
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Me and my family had an accident due to faulty lane departure sensor after wheel alignment at local BMW dealership.
Me and my family had an accident due to a faulty lane departure sensor in my vehicle. This caused injuries to my daughter and could've been way more severe. BMW of North America has been very slow and unhelpful and preached "public safety" because of this failure. They do not care about safety to anyone!! At the end of the day, they blamed me for the accident. In 24 years of driving, I have had 0 accidents, not a single insurance claim or anything. When i asked for copies of the results from the computer system that they pulled. They claimed that they can't pass the information out due to BMW Propriety. They're clearly hiding information. Anyone that wants to buy from BMW. Beware that if you get a service done at any of their dealerships, if they do something incorrect. They will hide the truth, and they did in this situation. BMW does not care about anyone else but the bottom line, just like any corporation i suppose. But if anyone has to deal with Chris, at BMW North America, customer relations. Automatically ask for someone else because he was absolutely horrible to deal with.
JN
Jeffery N.
BMW NW magic
Hello and thanks for reading. My son had taken his mom to drop her rental off and my son’s father in law off at SEA in my X5 and otw back it overheated. I found that it needed at least a new upper hose when they returned to his house but still had it towed in to BMW NW with Joel as a point of contact and a new hose for a check. Joel Ballard set me up with a 2026 430i while the car was being checked and found it was the thermostat sticking collapsing the hose when the pump engaged. I offered to return their car while parts were on order and was declined. This project took a week and came in way under estimated budget. Folks, I knows it sound counter intuitive but these folks are for real. Give them a try. Really. Again thanks for reading.
JY
Jude Y.
BMW Electric Vehicle-Unsafe
This is a reckless company, cares only about their defective products/vehicles , the customer journey and safety isn’t a priority on any scale. The worst vehicle manufacturer any consumer can ever come across. Terrible from sales, to service center to customer relations to upper management to executives, simply terrible, do your self a huge favor stay as far as you possibly can from a BMW, they do not honor their warranties and will have you trapped with BMW Financial and in a death trap. Sue and take them to arbitration, they are terrible!!!
EV tax fraud, warranty fraud and dealer fraud in my case aka organized fraud.
Unfair and Deceptive Trade Practice Master AKA Braman Motors- Stay away!!’
JH
Jonathan H.
$43K to repair my 2021 X3 30e plug in hybrid
Please see the ridiculous breakdown below of my invoice that our family received yesterday to service our 5-year old electric hybrid SUV after it broke down on the highway last week (Total Cost $43K). This is absolutely unacceptable for a company that speaks about exceptional quality, ultimate driving machines, and more recently its farcical ‘neue klasse’.
Based on our experience, BMW now symbolizes Big Massive Waste as our only option is apparently to salvage a vehicle that should in normal circumstances have at least another 5-10 years of life at a minimum. As heads of global quality (with educational experience at MIT), you should be appalled by this outcome and embarrassed to say that BMW is ramping up on hybrid and electric vehicles when the quality and product life that we have experienced is so sub-par. As one comparison, we also have a 7-year old Lexus hybrid vehicle with 90,000 miles that has had no issues.
We expected so much more of BMW quality and customer service, and are severely disappointed by BMW’s lack of demonstrated company values/pride and customer care. BMW should not be in the electric/hybrid vehicle business based on our experience.
Replacement engine: $12K
Labor: $16K
Parts: $12K
Diagnostics: $2K
Battery: $1K
Total: $43K
BD
Bill D.
2022 BMW X7 Windshield Cracked
Own a 2022 BMW X7. My BMW windshield cracked from the inside out (professionally determined) during -20 degree weather with the defroster running. The windshield had been replaced only 14 months earlier because of a stone break. BMW said pound sand about the inside out recent windshield break. No warranty on glass no matter what is what I was told. What if all windshields broke in a similar conditions? My first and last BMW.
BB
Blaine B.
Buyers Beware!!!
I am writing this review regarding my 2024 BMW 740, and this has been the worst vehicle experience I have ever had. This car has had repeated mechanical and electrical failures, including defective ball joints, axle problems, AC malfunctions, coolant system issues, transmission lag and slipping, and constant tire damage. I have replaced six tires in less than two years at over $585 each. Apple CarPlay works intermittently and constantly cuts in and out. Several buttons do not respond properly. The passenger side speaker already failed and required replacement after a five week wait, and now the rear speaker is also failing. Even the subwoofer cannot handle normal music volume, making the sound system essentially unusable.
The alignment was affected by defective suspension components. Although those parts were covered under warranty, the dealership refused to cover the alignment, even after a sales associate said it would be handled. Each visit ends with them claiming they cannot duplicate the problem, even when video evidence is provided, and the vehicle is returned without being repaired.
The car performs poorly in high wind conditions and feels unstable, as if it is being pushed across lanes. The doors are extremely lightweight and feel poorly constructed, giving the impression the vehicle is made of plastic or fiberglass. This does not reflect the build quality expected of a luxury sedan. The leather seats are cracking, including the driver’s seat, despite the vehicle having an MSRP of approximately $96,000. I previously owned seven Mercedes Benz vehicles and never experienced leather failure like this. I chose the BMW 740 because it was slightly cheaper than the Mercedes S Class, and that decision has been a major regret.
The brakes have squeaked since the vehicle had less than 2,000 miles. Two independent repair shops confirmed the noise is caused by the brake components themselves. BMW requires replacing both pads and rotors together, yet considers the squeaking normal. Loud brakes on a nearly new luxury vehicle are unacceptable and embarrassing.
My first repair occurred at about 3,000 miles when the air conditioning blew hot air during the summer. I have returned repeatedly for AC and cooling issues, and the transmission is now lagging, pulling, and slipping. The vehicle has depreciated significantly, dropping from an MSRP of $96,000 to approximately $46,000 in less than two years, a loss of about $50,000 in value.
I am currently in court because neither BMW North America nor the Alpharetta BMW dealership will take responsibility. Sales and service departments deflect blame and deny accountability. Publicly they claim their vehicles are excellent, but behind the scenes they are aware of the defects. I have owned this car for nearly two years and remained patient, but enough is enough.
To make matters worse, I am paying $1,535 per month for this vehicle. The stress has become overwhelming, and I feel emotional every time I drive it because there is always something else wrong. I referred my grandmother to BMW after purchasing my car, and she bought an X3 and began having issues almost immediately, which points to broader quality problems.
Additionally, both my grandmother and I were sold vehicles represented as having about 17 miles, when both actually had over 800 miles. This was only discovered through the BMW app. Buyers should verify mileage before purchasing from the Alpharetta location. My title and registration were also sent to the wrong address.
My lease ends in March 2027, and I cannot wait to be done with this vehicle, either through lease end or a successful court outcome. I am grateful I leased instead of purchased. BMW corporate refuses to take accountability, and the dealership does not stand behind its product.
I am sharing this experience to be transparent. Please buy at your own discretion. This vehicle has been a constant source of stress and disappointment from day one, and it is the worst car I have ever owned. Buyers Beware!!!
JM
Jorge M V.
Friendly warning to seniors considering…
Friendly warning to seniors considering leasing a BMW (or any modern luxury SUV):
If your health or mobility limits driving and the vehicle sits for long periods, be aware that 12V batteries can discharge quickly. Some dealers may claim battery replacement isn’t covered under warranty due to “lack of driving,” even on a newer lease — and the cost can be hundreds of dollars out of pocket.
What surprised me:
• My lease/warranty paperwork does not mention any minimum driving requirement, yet the battery issue was blamed on the vehicle sitting.
• The dealership did not open a BMW NA case before telling me the battery would not be covered, so I strongly recommend requesting a BMW NA case number and written decision before paying out of pocket.
Before leasing, ask:
✅ battery warranty details
✅ cost to replace/program/register the battery
✅ whether a battery maintainer/trickle charger is recommended
Please share to help other seniors avoid surprises.
NF
Nolitia F.
Windshield defect X5 2024/2025
This has happened with my BMW X5 also. Windshield is very sensitive to the smallest pebbles. I have had the X5 2024 and the 2025. It has been the same. We have other cars and this has not happened as much. They are less expensive. I believe that it is a flaw that the X5 has. My daughter commented, it would be bad if uou were in a real accident. She meant very damaging for me as a passenger. This is concerning.