AuraReviews of auraframes.com

Their customer service is outstanding. I have two Aura digital frames, one at home and one at the office, and love the way they work but mostly how easy they are to work with. I just had a problem with the led screen on one of them, sent them an email, and within 72 hours, the brand new replacement frame was delivered at my door step. I will never buy any other brand again. Thanks AURA ;-)

One of the best purchases we’ve made - we bought the biggest frame and use it for our honeymoon & wedding photos, and we love it. It even plays videos / Live Photos and it’s such a nice add to our living room. We even got our for my in laws and upload a few photos of ours to their frame remotely, and its so nice. If you have long distance family, this is such a nice way to send them new photos and videos of you + kids / pets etc. Highly recommend!

I have used an Aura frame for about 18 months, and it is fantastic. It’s easy to set up and manage the account both at home and remotely by family members. The key thing for me is how a company deal with issues- I bought a frame for my son and they had problems with how the frame functioned. I got in touch with their support team, and they responded very quickly, suggesting solutions, and ultimately giving us a replacement frame. This frame was just over a year old, and I expected that to be an issue, but it wasn’t ! After I received the new frame, they sent me another email to check that everything is ok. It certainly was !

Aura sent a damaged/defected frame. This was a gift for my parents and the frame arrived with damage/permanent stains. After trying to send it back in exchange for a new one without any damage, the customer service refused and said we would have to return it and order a new one. Unfortunately, I purchased this during black friday and the frame was significantly cheaper. Now they are making me buy a new one full price, even though its their fault for sending me a damaged one. Scummy company, their product is average at best, 1 star and wouldn't recommend buying from this company.

If I could give negative stars I would. I shipped a frame to my parents in Canada and it was delivered to the wrong address. The company would do nothing to help me and told me I had to figure it out with the shipping company. Ruined my Christmas gift for my parents. DO NOT PRE LOAD PHOTOS OF YOUR KIDS. Do not shop with this company. Their ‘policy’ and customer service team are atrocious.

I was given the gift of an Aura frame for Christmas but unable to complete the setup. Specifically I could not enter gift code and the chat ai assistant could not help me. The ai assistant elevated my complaint to Brian on email but he never showed up.

I don't use social media so this has been an amazing way to share pictures of my kids to my family spread across Canada. Love how easy it was to set up and load with picture. 10/10 recommend!

The Good: The screen resolution and brightness are amazing. The photos come alive on this frame. The power cord is good quality and long enough for most/reasonable installations If you are purchasing it for a parent and you want to manage their photos on it, it’s probably a perfect solution as long as you don’t expect much for photo management. It does have an option to view slideshow by date or shuffle. It has “Unlimited” photo uploads to their cloud service so you don’t have to worry about managing SD card sizes and all. I put Unlimited in quotes as like everything that is always subject to change. The Bad: First and foremost, it automatically crops all portrait photos to fill the aspect ratio even though during the setup, it asks you how you would like to handle the edges of photos that don’t fit (i.e. if you are displaying a vertical photo and your frame is horizontal – do you want the edges to simply be black?). I can’t understand why they thought this was a good idea. When I take photos, I like to see my entire photo, not some randomly cropped photo. The worst of this is it is done by default with no way of turning the “Feature” off. The only way to un-crop each photo is to select each one, see if it was cropped, and if so, select the button to un-crop it, hit save, and proceed to the next photo. Not that bad if you only have 3 photos. Second, the advertisements lead you to believe it works seamlessly with Google Photos and their Albums. It does not work at all seamlessly. For example, you can indeed select an album in Google Photos and upload it to the frame. But when the album arrives, you now have to select each individual photo and add it to the frame. Why would I as a user need to do this? And to make matters worse, why on earth don’t they have a “Select All” button? Also the “Auto Add” feature works to the extent that if a photo is added in the Google album, it will indeed be added to the frame, but again, it will not show in the slideshow unless you manually hunt for the added photos, and turn this on individually. This is inexcusable! Thirdly, I was led to believe that I could have various albums such that I can turn them on / off easily so if we have guests that want to see the grand kids, I simply turn the others off and turn the grand kids on. That would be such a basic function, but it is missing completely. There is no web interface for the frame such that I can use my laptop to sort things out – it all has to be done on the phone via the app which I hate. I know the young generation can handle this without an issue but I sure wish I could use my laptop screen. A lesser concern, but one none the less: The thought that I am dependent on the Aura Cloud worries me for 2 reasons. A) If Aura gets purchased by another company all bets are off for that “Unlimited Photo Storage” which is currently included with the frame. And B) If Aura simply goes out of business (which is a real possibility, especially if they don’t fix their software for basic functionality) then the frame will be useless. Of course, this is always the big trade off with having to manage your own memory card which applies to any device dependent on a cloud service.