Meet Aura, the world’s smartest picture frame. Aura is an easy and beautiful solution to unlocking memories from your phone. Download the free app, connect your frame to WiFi, and watch as the frame displays the best photos of the people you love.
Aura (auraframes.com) has 228 customer reviews on Five Star Index, with an average rating of 4.4 out of 5.
Also known as
auraframes.com
Website
auraframes.com
Category
Internet & Software
Location
New York, New York
Listed on Five Star Index
2026
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Latest
Most recent review: October 2026.
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I had a problem with a digital frame I purchased in the US, but even though I live in Italy where there's no customer service, they solved the problem and even sent me a part to get the frame working again!
Exceptional after-sales service!!
AG
Ann G.
I love my Aura frame
I love my Aura frame. Crisp, clear pictures of all my greatest memories surround me while I work. Makes the day so pleasant!
JE
Jenny
The app and included photos disappeared…
The app and included photos disappeared from my phone after some issues. when that happened, our frame went down as well, showing a restart with no pictures. We still don't understand why. Nonetheless, I reached out to customer service and Haley has been FABULOUS! All of the issues were fixed and photos were restored. Nothing short a little miracle. We brag on our Aura frame and tell about how much we love it all the time and this will certainly be added to our story. Great great customer service!
IZ
ink Z.
Love our frame!
Love our frame! It did stop working one day, but Aura was great with their communication about the situation. They made it so easy to get the replacement and we'd totally recommend them and the frame!
KB
Kara B.
Disappointing experience.
I recently purchased an Aura Frame (Walden model) for a business project that involved setting it up at a trade show. The deadline was tight, so I rushed to Best Buy to grab the frame. I chose the Walden because of its size, but when I arrived at the exhibit and opened the box (I’m in the USA), I discovered the plug was for UK customers.
What followed was a chaotic four-hour ordeal that felt like a circus—except it wasn’t my circus, and they weren’t my monkeys. Our local Best Buy didn’t have any more frames in stock, except for the display model, which had the correct cord. I suggested they let me borrow the cord for the trade show, but they flat-out refused. Their only solution was to send me on a 40-minute drive to another Best Buy, which wasn’t an option given the time constraints. Frustrated, I went home, dug out some converter plugs, and managed to get the frame running—though the setup looked ridiculous, with tape holding everything together.
Once the frame was operational, the issues didn’t stop. The hotel where we were exhibiting only had basic public Wi-Fi, and the frame was so poorly engineered that a “WEAK INTERNET SIGNAL” banner appeared across every single photo. Worse, the photos displayed at 15-second intervals, which is far too slow for a fast-paced trade show environment. There’s no option to adjust the interval to 5 or 7 seconds, which would have been far more practical. I couldn’t help but wonder what the design team was thinking. Why would anyone think it’s a good idea to plaster a banner on every photo? And why limit the display intervals to such an impractical duration?
The frustration didn’t end there. The fact that Aura shipped a frame to the USA with a UK-style plug is baffling. How does something like this pass quality control? On top of that, I had to reach out multiple times—through their website, contact forms, and other channels—just to get the issue addressed. It felt like I had to push and push to get any resolution.
This entire experience left me embarrassed for Aura Frame’s engineering and customer service teams. I wish I could approach my business life with the same laid-back, laissez-faire attitude they seem to have. Unfortunately, I can’t recommend this product or the company, and I certainly won’t be shopping at Best Buy again after their lack of support.
MB
Mr B.
Really great product
Really great product. So easy to set up and use. Bought as a present for Mothers Day - and had lots of fun setting this up with my girls! Would highly recommend.
MW
mwheele6
good product but tricky to transfer pics to 2nd frame
We were given a Carver Mat frame for Christmas and we love the way that we can now display our digital photos and receive pics from our children. Given this positive experience I’ve now bought a frame for my parents.
I do though want to share a couple of minor negatives to be aware of:
1) transferring pics to another frame is more difficult than it should be. There should be an easy to use portal which enables you to readily manage transfers from one frame to another. Right now its hard work to do it via your activity list or by emailing pics to the new frame.
2) the WiFi reception seems pretty poor Every other device I have connects readily to my home mesh but the Aura frame is regularly showing a poor connection so much so that I’ve had to buy a booster.
Having made these points, would I buy another one? Definitely!
JA
James
High quality product
So happy with the product, screen quality is very high for the price and very easy to sync photos. Best product at this price range